Manufacturing Marketing

Specialised marketing solutions for the manufacturing sector

Are you looking for a B2B marketing agency that understands the specific demands of the Manufacturing sector?

We are a specialist B2B digital marketing agency with expertise in B2B digital marketing strategy, content marketing, digital lead generation, lead nurturing and marketing automation.

Marketing to the Manufacturing Sector

The Manufacturing industry has strong links throughout the economy through flow of skills, knowledge and goods. As of 2017, the Manufacturing industry contributes $100 billion to Australian GDP, as well as contributing over 25 per cent of business expenditure on Research and Development (R&D).

Given the diverse range of B2B clients Manufacturing businesses deal with, it is important to have a flexible and diligent marketing department.

At The Lead Agency we know what B2B marketing strategies will work for your business. We have extensive experience working with manufacturers, whose products range from steel to chemical goods.

At The Lead Agency, we guarantee:

  • Strong lead pipelines that attract, nurture and educate new customers – ultimately, engaging them and motivating them to act;
  • Tactical upsell and cross-sell strategies that build a strong and effective referral culture with your customers;
  • Targeted and consistent marketing conversations by regularly communicating with the right audience for your business;
  • Focused marketing activities that deliver tangible value to your business: more leads or better quality leads for your business.

Fill in one of our free marketing audit survey forms, or call us directly, to uncover new marketing possibilities.

What We Can Offer Your Business

The Lead Agency has over 20 years experience in B2B marketing strategies and lead generation campaigns – as well as significant experience working with various Manufacturing businesses.

In the Manufacturing sector, B2B marketing activities fall into either one of four categories:

  • Attracting new customers;
  • Selling more to your existing customers;
  • Cross-selling other services to your existing customers; or
  • Finding new customers in complementary markets.

As a leading Melbourne B2B marketing agency, we know that any marketing effort has to align with one of these business strategies.


Are you looking for a B2B Marketing agency to deliver results and help coordinate you marketing activities inline with your business objectives?

Here at The Lead Agency, we have experience working with Manufacturers to share their products and services with a wider audience and develop relevant leads.

From content marketing activities, such as whitepapers and email campaigns, all the way to assistance in developing winning strategies – The Lead Agency turns your expectations into reality.

We believe in a methodical and data-driven approach to marketing that aligns with your business objectives and works together with your sales department.

Are you struggling to find the right approach to your B2B marketing?

Do you need help improving the way your Manufacturing business generates more and better quality leads?

Read more about services below to find out more about what we can do deliver just that.

Our Services

We have experience in driving measurable results through effective strategies and quality marketing services.


A successful Marketing strategy is the key to unlocking your businesses’ potential. Our proven strategies have worked demonstrably for a variety of our Manufacturing clients.

We understand the complexities of the B2B marketing buyer’s journey. Long lead times and multiple individuals within each business, make it more difficult than typical B2C marketing to reach the right audience that can make the decision to purchase.

We take a customer-centric approach to all our strategy and work closely with your Manufacturing business to identify and attract new business.

View some of the B2B Strategy services we offer below:


The digital revolution has left business owners and marketers alike with a plethora of options to choose from when targeting audiences. Here at the Lead Agency, we know how to differentiate the right channels for your business.

Our targeted advertising and sophisticated measuring tools will guarantee your business optimal results.

Our unique approach focuses on optimising existing assets and resources to generate more leads and better quality leads for your sales team.

View some of the B2B Digital services we offer below:


Lead Generation is at the heart any of any successful enterprise. We have had considerable success at finding and nurturing relevant leads for our Manufacturing clients.

Our Account Based Marketing (ABM) strategies are the perfect fit for any Manufacturer’s B2B marketing activities.

We focus on the B2B buying journey by addressing digital, data, content, communications, technology, lead generation/nurturing to create more leads and better quality leads for your Manufacturing business.

View some of the Lead Generation services we offer below:


Our expert B2B marketing consultants will analyse your current marketing activities. 

We will provide a report on your current marketing performance, make recommendations to extract greater value from your marketing and deliver results for your Manufacturing business.


B2B Marketing 2021 ideas

Are you struggling to find the right approach to your B2B marketing?

Do you need help improving the way your business generates more and better quality leads?

Speak to The Lead Agency: our proven approach can help your business succeed.

B2B Marketing 2021 activities