Here at The Lead Agency we specialise in the unique B2B marketing services landscape.
Where purchasing decisions are often a complicated and considered purchase with long lead-times.
It is the aim of our experienced management team to bring the Sales and Marketing functions of your business closer together through Sales Enablement.
B2B Marketing Consultants: All About Lead Generation
Our Melbourne marketing consultants focus on providing more leads for your business AND, better quality leads for your business.
Our B2B marketing processes are based on solid marketing strategies that compliment your current marketing and sales activities. Our B2B marketing expertise can enhance your brand, develop your market offer and help your sales team connect your product, service or solution to the right audience.
- integrating your website as a key lead source and part of the sales process
- building B2B branding programs to keep you in the minds of your customers and prospects;
- or identifying, recruiting and delivering new business prospects to assist your sales team convert them into customers;
The Lead Agency has the experience and B2B marketing expertise to deliver considerable success and effective return on your B2B marketing and sales investments.
Get Help With Your
B2B Marketing has two key objectives:
more leads &
better quality leads
What Can Our B2B Marketing Consultants Help You With?
Long Sales Pipeline
Does it take a long time to sell your product? Do you need help in keeping prospects warm to ensure you don’t lose any in the buying process?
Time for your sales stars to communicate.
How much to your prospects know about your offering?
Selling more to your current database.
Improving Post-Sales Engagement
Ensuring you continue to deliver great service after the sale.
Turning your customers into advocates.
Marketing is all about the process of communicating the value of a product/service to an identified audience.
In the B2B marketing environment this definition is enhanced by the nature of the market: in B2B marketing your audience is usually a small segment of the overall population and requires the input from more than one decision-maker.
As a result, the decision-making process is more detailed and requires much more effort. Moreover, your audience are probably well-versed in the specifics of your product or service and therefore require more effort and energy in communicating the tangible value and advantages you bring to the organisation.
In a service-based business, differentiating the value of a person and their service can be even harder.
Add to this the fact that companies often prefer long-term relationships, brand loyalty (or any reluctance to change) complicates the sales and marketing process further.
Ultimately, a strong B2B brand will reduce the perceived risk for the buyer and help sell the brand.
Andrew Silcox – Managing Director
BEcon BA MBus AFAMI CPM
As Director of The Lead Agency, Andrew draws on over 25 years experience in marketing and communications. As a leading Melbourne marketing consultant, Andrew specialises in strategic marketing and branding for a range of B2B organisations from financial and professional services, publishing, manufacturing, building, local government and the education sector.
His background covers a wide range of disciplines in the marketing and communications fields, including roles in advertising, public relations, events and strategic marketing. Andrew is passionate about closely aligning marketing and sales through to create tangible value for any company’s marketing effort. He has worked on strategic marketing projects for a range of companies including Wesfarmers, Siemens, Red Balloon, IBM, BlueScope Steel and Bendigo Bank.
Kimberly McNeil – Lead Consultant (DIGITAL)
BIntBus (French/German/Mktg) & First Class Mktg Honours
Kimberly McNeil has a First Class Honours in Marketing, backed up with education in International Business. A certified Google expert, with focus on Content Marketing, SEO, Adwords & Analytics, she knows what it takes to convert marketing conversations into sales. Creating compelling content is essential in all stages of the B2B Buying Cycle in order to engage your customer and build the relationship.
Emily Vale – Digital Consultant
Emily is completing her third year studying a Bachelor of Business (Marketing) at RMIT University in Melbourne. She commenced her role as Digital Marketing Assistant at the Lead Agency in 2019 to gain hands-on experience in the industry. Passionate in the field of marketing, Emily recognises the important role that continually striving for improvement plays in achieving exceptional results.
Julianne Aclaro – Creative Director/Senior Designer
BS Marketing BA Multimedia Arts
Julianne is a web design specialist with more than 9 years experience in the industry. Commencing her career as a print and advertising designer for an Ad Firm, she has recently shifted to focus on digital design as it is more interactive and dynamic.
A skilled designer with an eye for detail, she combines her experience in the industry with her flair for modern design to create quality on and offline materials. Julianne knows how to create web and print materials that not only capture the attention of her audience, but also drive them to take action.
Valerie Del Castello – Digital Consultant
BS (Computer Science)
Valerie is a self-motivated and dedicated marketing assistant. Passionate, enthusiastic and dedicated to advancing her Marketing career, she has been an instrumental part of several on and offline campaigns at The Lead Agency. She specialises in Content Marketing and Social Media strategies, knowing what tactics to use to reach desired business goals.
Liz McGregor – Digital Research and Customer Insights
MComm (Library Studies)
Liz has worked in a variety of Marketing Communications and PR positions roles since graduating from RMIT’s Master of Communication degree.
Taking an analytical approach to marketing, Liz combines data analytics with real-life insights to optimise the performance of the campaigns that she works on. With a longer and more complex buying cycle, this information is critical to the ongoing success of our B2B marketing campaigns.
Are you struggling to find the right approach to your B2B marketing?
Do you need help improving the way your business generates more and better quality leads?