circle banner b2b marketing

strategic b2b marketing consultants

Where passion
meets performance

We are an innovative B2B marketing agency committed to converting your business objectives into tangible results.

At The Lead Agency, we specialise in the B2B marketing services landscape, navigating unique, intricate purchasing decisions and notoriously extended lead times. Committed exclusively to B2B, we know what it takes to help your business thrive.

We have a finger on the pulse of the ever-evolving digital landscape, which gives us the insight to create and implement B2B-specific, data-driven, ROI-focused marketing strategies.

We pride ourselves on being more than just another marketing agency; we’re your strategic partner in growth.

Get help with your B2B marketing

Why choose The Lead Agency?

As B2B experts, we’re specialists in complexity. We understand the nuanced challenges of the B2B landscape and devise effective marketing solutions tailored to our clients’ unique goals and objectives.

With longer sales cycles, more complex buyer funnels and a more involved decision-making process, B2B marketing is unique and requires a different approach to traditional B2C marketing. We’re passionate and excited by the multifaceted nature of B2B interactions and employ finely tuned strategies to address these distinctive characteristics. 

We truly care about our clients and work hard to achieve meaningful and lasting outcomes that support their business goals. Every initiative we undertake is results-focused and centred on providing more and better quality leads throughout the buyer journey.

Here’s what our B2B Marketing consultants provide:

Conduct data-driven, comprehensive research of your addressable market.

Design cross-channel integration across an often complex and long buyer journey.

Introduce mapping to buyer signals (awareness, consideration, evaluation, decision).

Take an optimised approach with regular custom data analysis and client reviews.

Implement an all-bound approach, combining both in and outbound methods to get the best results.

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The LEAD principle

Our unique approach to B2B marketing

At The Lead Agency, we apply the LEAD principle, identifying core strategies to break down your business’s complicated processes so that we can develop and deploy a comprehensive marketing program.

Learn - b2b digital marketing

Through a process of discovery, we identify your ideal client for every campaign at every stage of the buyer journey. What makes them tick? Where can we find them? What is their problem, and how do you solve it?

engineer - b2b digital marketing

Directed by customer persona data, we design comprehensive marketing programs that uncover the key insights, segments, drivers, and objections of your target audience.

act - b2b digital marketing

Applying our comprehensive understanding of your target clients, we run agile programs with a laser-like focus on optimisation for ultimate results. We help you reach your goals faster by measuring results and adjusting quickly.

deliver - b2b marketing

All of our B2B marketing services are designed to deliver successful, tangible outcomes that meet your campaign objectives and drive growth. Whatever solution we implement, we deliver against your goals.

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B2B digital marketing

The Lead Agency specialises in making your B2B digital marketing work.

Data driven performance

We comprehensively research your addressable market

Buyer journey

Our campaigns incorporate complex and long buyer journeys

B2B insight

Our campaigns map to omni-channel buyer-signals

Agile campaign setup

Optimised campaign approach responds to data analysis and inputs


More leads, better quality leads across the buyer journey

Strategy-led campaigns

A customised approach for your unique situation or challenge

We maximise ROI and deliver more,
better quality B2B leads

Our Melbourne B2B marketing consultants focus on providing more and better quality leads for your business.

Our expert marketing processes, developed over 25 years in the B2B sector, are based on innovative marketing strategies that complement your current marketing and sales activities.

Our B2B marketing expertise can enhance your brand, develop your market offer, and help your sales team connect your product, service or solution to the right audience:

  • Integrating your website as a key lead source to be part of the sales process;
  • Building B2B branding programs to keep you in the minds of your customers and prospects or;
  • Identifying, recruiting and delivering new business prospects to assist your sales team in converting them into customers.

The Lead Agency has the marketing know-how and B2B marketing expertise to deliver successful campaigns and impressive returns on your B2B marketing and sales investments.

Meet The B2B marketing consultants team

Andrew Silcox

Andrew Silcox – Managing Director


As Director of The Lead Agency, Andrew draws on over 30 years of experience in marketing and communications. As a leading Melbourne marketing consultant, Andrew specialises in strategic marketing and branding for a range of B2B organisations, including financial and professional services, publishing, manufacturing, building, local government, and education sectors. His background covers a wide range of disciplines in the marketing and communications fields, including roles in advertising, public relations, events and strategic marketing. Andrew is passionate about closely aligning marketing and sales to create tangible value for any company’s marketing effort. He has worked on strategic marketing projects for a range of companies, including Wesfarmers, Siemens, Red Balloon, IBM, BlueScope Steel and Bendigo Bank.

Kimberly McNeil – Lead Consultant (DIGITAL HEAD)

BIntBus (French/German/Mktg) & First Class Mktg Honours

Kimberly McNeil has a First-Class Honours in Marketing, backed up by education in International Business. A certified Google expert with a focus on content marketing, SEO, Google Ads, and analytics, she knows what it takes to convert marketing conversations into sales. Creating compelling content is essential in all stages of the B2B buying cycle, and Kimberly excels at crafting content to engage customers and build relationships.

Kim McNeil
Megan Sommer

Megan Sommer – Lead Consultant

BCommerce (Mktg & Fin)

Megan has a Bachelor of Commerce (Marketing and Finance) from Monash University. With over seven years of B2B marketing industry experience, she has expertise in developing and driving local, national and international marketing campaigns and strategies with a passion for driving ongoing growth and sales for clients.

Emily Vale – Lead Consultant

BBus (Mktg)

Emily has a Bachelor of Business (Marketing) from RMIT University in Melbourne. She has been with the Lead Agency for several years, starting as an intern in 2019. With a focus on content marketing, social media marketing, email marketing and SEO, she reaches targeted audiences with tailored B2B marketing communications that drive results.

Emily Vale
Julianne Aclaro

Julianne Aclaro – Creative Director/Head of UX

BS Marketing BA Multimedia Arts

Julianne is a web design specialist with more than nine years of experience in the industry. Commencing her career as a print and advertising designer for an ad firm, she has recently shifted to focus on digital design as it is more interactive and dynamic. A skilled designer with an eye for detail, she combines her experience in the industry with her flair for modern design to create quality on and offline materials. Julianne knows how to create web and print materials that capture her audience’s attention and drive them to take action.

Stephanie O’Brien – Lead Consultant (Content)

Stephanie has spent her career in the B2B sector. At just 18, she entered corporate business development, spending a number of years in the technology industry before moving into marketing and digital. In 2017, she transferred her sales writing skills into marketing content and spent seven years freelancing for B2B businesses in the technology, digital, professional services, construction and startup industries before joining The Lead Agency to drive content solutions that captivate, compel and establish our clients as thought leaders in their industry. 

Stephanie O'Brien
Valerie Del Casto

Valerie Del Castillo – Digital Consultant

BS (Computer Science)

Valerie is a self-motivated and dedicated marketing assistant. Passionate, enthusiastic and dedicated to advancing her marketing career, she has been an instrumental part of several on and offline campaigns at The Lead Agency. She specialises in content marketing and social media strategies, knowing what tactics to use to reach desired business goals.

Liz McGregor – Digital Research and Customer Insights

MComm (Library Studies)

Since graduating from RMIT’s Master of Communication degree, Liz has worked in various marketing communications and PR positions. Taking an analytical approach to marketing, Liz combines data analytics with real-life insights to optimise the performance of the campaigns that she works on. With a longer and more complex buying cycle, this information is critical to the ongoing success of our B2B marketing campaigns.

Liz McGregor