b2b social media marketing

Jost: B2B Social Media

Amplified social media presence and performance by 40%

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JOST Australia is a key player in the Australian market for transportation components. They focus on supplying products that ensure the safe and effective connection between trucks and trailers and offer a range of components for agricultural machinery and commercial vehicles tailored to meet Australia’s specific requirements and regulations.

Known for its commitment to quality, safety, and innovation, JOST Australia has always had strong brand and market authority—however, the full impact of this authority was not yet fully captured through its social media presence.

For that, they called in The Lead Agency.


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Taking on a total social media overhaul

JOST Australia was bearing the load of social media management on its own. Posts were sporadic, and they needed a better path forward, with a content calendar, schedule and broader engagement strategy to inspire the internal team to prioritise this channel. 

They engaged The Lead Agency for a total social media overhaul, particularly on LinkedIn, the account that gets the greatest reach to their target audience. 

To improve their social media strategy, processes, and performance, we had to go back to the beginning and walk through every step to build a thriving, high-performing strategy.

From profiles to post-performance

At The Lead Agency, all of our work starts with a kick-off meeting to understand our client’s goals, expectations and timelines. We sat down with all relevant internal stakeholders from JOST Australia to ensure everyone was on the same page and was engaged in the planning process, ready to advocate for the ongoing success of their social media from the beginning right through to the end of the campaign and beyond. 

Once we had the goals, expectations and timelines in place, we worked through the following steps: 

  1. Social Media Audit and Competitor Analysis: Conduct a thorough audit of JOST Australia’s current social media channels. Present findings and discuss opportunities for improvement.
  2. Strategy Development: Develop audience personas to target with tailored content. Plan content themes, campaign ideas, and engagement strategies.
  3. Content Planning: Create a detailed content calendar that schedules all posts, campaigns, and promotions.
  4. Content Creation: Develop content in monthly batches for efficiency, ensuring it aligns with brand guidelines.
  5. Update and Reconfirm: Get approval from JOST Australia for content themes and individual posts.
  6. Community Management: Monitor and manage interactions on social media platforms. This includes responding to comments and managing messages.
  7. Internal Training: Establish guidelines for community engagement.
  8. Launch and Ongoing Execution: Implement the content calendar and launch posts as scheduled across LinkedIn.
  9. Paid Social Media Campaigns: Design and implement targeted ad campaigns based on JOST Australia’s strategy’s objectives. This involves setting budgets, choosing target demographics, and analysing and optimising ad performance.

By systematically following these steps, we can ensure that the social media marketing efforts are strategic, data-driven, and aligned with JOST Australia’s business objectives. This structured approach also allows for continual learning and improvement, adapting to new trends and feedback.

Training and guidelines cannot be undervalued in these processes. At The Lead Agency, we work with all our clients to give them the keys to their own digital success. With a trained team and guidelines available for reference, JOST Australia can take this process back in-house if they would like to, without worrying about its ongoing success. 

Check out The Lead Agency’s LinkedIn best practice guide—click here.

Taking JOST Australia’s socials to the next level

The campaign aimed to increase brand awareness and drive website traffic. Against this, we achieved: 

  • 40% increase in followers in the first 12 months, with regular activity and engagement.  
  • 36% increase in overall social media engagement (likes, shares, comments) compared to the previous year.
  • Positive feedback from the client on the campaign’s success in raising brand visibility, driving audience engagement, and delivering tangible business results. 

“We turned to The Lead Agency during a critical time when we understood that our social media efforts could use some external support. We wanted our social media to reflect the strength of our brand, and The Lead Agency got us there. They enhanced our social media presence by 40% and deeply engaged our audience, giving us a channel where we could have meaningful interactions with our target clients.”

Corey Povey, General Manager – Sales and Marketing at JOST Australia.

Revamp your social media strategy

Social media is often under-prioritised in B2B industries. Yet, it’s a powerful channel where you can not only build brand credibility but also generate highly relevant leads. 

You don’t have to be an influencer, but you do have to be present and consistent.

The Lead Agency specialises in B2B social media strategy, from optimising your profiles to planning and creating posts, setting up and managing paid campaigns and turning your social strategy into a lead generation channel. 

Build a bigger brand with The Lead Agency. Contact us today for a free consultation.
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“The Lead Agency’s methodical approach transformed our social media channels, and their focus on training empowered our team with the skills and strategies necessary for ongoing success, ensuring our social media efforts are sustainable.”

Corey Povey, General Manager – Sales and Marketing at JOST Australia.

What makes The Lead Agency different