Category Archives: Insurance Marketing

3 Fundamental Components of Your Insurance Marketing Strategy

When it comes to developing their marketing strategy, many insurance providers don’t know where to start. Even though they’re confident in the quality of their service, they struggle to clearly communicate their expertise with prospects. By building your marketing strategy on strong foundations, you can develop highly targeted promotional efforts that are consistent and effective. […]

Are You Making These Insurance Marketing Mistakes?

The insurance sector is incredibly competitive, and if you fail to build on your consumer base, you’ll likely struggle to maintain a viable business. Digital capabilities are a driving force for change in the sector, with insurers now being put up against an extensive selection of providers online. In many cases, consumers are looking beyond […]

The Challenges of Insurance Marketing & How to Overcome Them

Insurance

The insurance industry is constantly changing. Businesses in the industry have to navigate a range of advances in technology and changing consumer behaviours to stay relevant. Insuretechs, the Internet of Things and advancements in mobile have disrupted the insurance landscape. Not to mention the more stringent compliance requirements and consumers’ raised expectations for individualised insurance […]

Allstate Insurance: Project Aware Share

Humour

“The best way to get your point across is to make someone laugh”  Allstate Insurance’s ‘Project Aware Share’ uses humour to educate people about sharing safely on social media and emphasizes the importance of having the right home protection. The advert addresses an important issue that is very relevant to today’s insurance market, and highlights […]