Category Archives: Email Marketing

What To Do When Your B2B Email Marketing Campaign Isn’t Working

Are your B2B email marketing campaigns converting? If not, you’re likely wasting time and resources on an approach that isn’t actually delivering real value to your business. That being said, email marketing has the potential to be an incredibly powerful tool. Luckily for you, there are various practical, actionable tactics that can be integrated into […]

B2B Email Marketing Best Practices for 2019

Email Marketing

“For every $1 spent, $44.25 is the average return on email marketing investment.” –  Experian Over 87% of B2B marketers are using email. Why? Because it works. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. For B2B companies, it is […]

6 B2B Email Marketing Strategies to Boost Engagement

email marketing

Email marketing remains one of the most effective B2B marketing methods. According to WordStream, email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’ However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Whether […]

The 6 Steps of Account Based Marketing

Account Based Marketing

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? Well, you’ve come to right place. In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing was initially developed to solve the B2B problem […]

Optimising Your B2B Email Marketing Click Through And Open Rates

B2B Email Marketing

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. According to Campaign Monitor’s annual report […]

3 Signs You Should Invest in Email Marketing

Email Marketing

According to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the United States. But will it work for your business? Here are some indications that email marketing might be just what you need.  1. You’re Not Communicating with Your Customers Communicating with your customers and prospects is the key […]

5 Email Marketing Tips To Increase Your Open Rate

Email Marketing

The art of Email Marketing has become an essential element in the increasingly digital age. 97% of small businesses use Email Marketing as a way to connect with their customer [eMarketer, 2015] The content created and shared by a business through their emails is, of course, an essential element toward success. Therefore, before dedicating efforts […]

The Rise of Emojis in Email Marketing: Can B2B Marketers Benefit?

Emoji Marketing

One of the greatest challenges faced by marketers today is getting audiences to read your emails! It is increasingly difficult to standout in an email inbox when every email received looks the same, and even if you get your reader to open your email, you have less than 8 seconds to capture their attention [The […]

The 3 most important benefits of email marketing

email marketing

Email marketing is incredibly popular: almost 190 billion emails are sent each day, but its importance is often overlooked. It is an affordable marketing tool and email marketing’s ability to be targeted to your audiences makes it an effective tool for business marketing and B2B lead generation. One of the key reasons email is not […]

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