Marketing Tips for B2B marketing


Allstate Insurance: Project Aware Share

“The best way to get your point across is to make someone laugh” 

Allstate Insurance’s ‘Project Aware Share’ uses humour to educate people about sharing safely on social media and emphasizes the importance of having the right home protection.

The advert addresses an important issue that is very relevant to today’s insurance market, and highlights behaviours that put customers at risk. It stands out because it does so in a way that is light-hearted, creative and memorable for viewers.


Kim McNeil

Kimberly McNeil has a First Class Honours in Marketing, backed up with education in International Business. A certified Google expert, with focus on Content Marketing, SEO, Adwords & Analytics, she knows what it takes to convert marketing conversations into sales. Creating compelling content is essential in all stages of the B2B Buying Cycle in order to engage your customer and build the relationship.

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