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Achieve your organisation’s key strategic objectives with a custom-built B2B marketing strategy

b2b marketing agency melbourne
The Lead Agency creates bespoke, end-to-end B2B marketing strategies focused on results.

We integrate all campaign components into an effective ecosystem, from customer experience research to customer journey mapping, persona development, and campaign execution, to devise a comprehensive strategy that achieves our client’s goals and objectives.

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Our approach

The Lead Agency provides specialist services and advice, collaborating with business owners, marketing managers, BDMs, product managers, and sales managers to enhance their overall business performance.

We often work with clients that have complex business structures and require additional support beyond the scope of traditional marketing. This is where we excel.

We aim to become your trusted partner, applying our expertise and dedication to tackle any unique business or marketing challenges that arise.

We apply internal data, market analysis, and customer feedback to devise effective B2B marketing strategies that drive results.

We build a seamless lead-to-revenue pathway, considering each touchpoint on the buyer journey to deliver the right communications at the right time.

We generate conversions across the buyer journey from MQL to SQL to fill your sales pipeline.

We provide monthly reviews to discuss what’s working and develop the strategy accordingly to ensure you’re not wasting any ROI.

How we LEAD

Applying the LEAD Principle, we identify core strategies to break down your business's complicated processes so that we can develop and deploy a comprehensive marketing program. This is how we LEAD:

Learn - b2b digital marketing

We identify your ideal client, learn what makes them tick, where to find them, their business problems, and how you solve them.

engineer - b2b digital marketing

We engineer comprehensive marketing programs to uncover your audience's key insights, segments, drivers and objections.

act - b2b digital marketing

We run agile programs, measuring outcomes to quickly act and optimise for the best results.

deliver - b2b marketing

Whatever solution we implement, we deliver against your goals.

Your benefits

b2b digital marketing

Affect meaningful change that increases ROI

We concentrate your resources and activities on the opportunities that match your business’s goals and provide the greatest return on effort. Working closely with you, we ensure that we fully understand your brand, your objectives, and, specifically, what you are trying to achieve to get the best possible results within your budget.

b2b digital marketing

Elevate customer perceptions and boost engagement

With a longer buying cycle, B2B purchase decisions are based on the trust between one business and another, which has significant implications for B2B branding. At The Lead Agency, we craft holistic brand strategies and a consistent communication platform that builds trust between your business and your audience. We devise a range of communication materials to enhance your brand and consistently engage your customer to accelerate their journey through to sale.

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Capture the attention of prospects with compelling, complex content

As prospects progress through the conversion funnel, their search behaviour changes. We ensure that your marketing strategy incorporates tactics to engage prospects at each stage of buyer readiness to attract visitors from the top to the bottom of the funnel. Our comprehensive marketing strategies ensure your business continuously attracts and retains potential customers, filling your sales pipeline and ultimately maximising your marketing ROI.

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Deliver exceptional customer experiences that foster loyalty

Customer experience serves as a key differentiator in the B2B sector. Through qualitative and quantitative research, we gain a deep understanding of our client’s target market, including their needs, challenges, buying processes, triggers, and influences. Based on this, we create customer journey maps and communications designed to enhance the customer’s experience.

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Multi-touch omnichannel B2B marketing strategies

In the current B2B landscape, buyers use multiple channels to connect with sellers. We take a holistic approach to your B2B marketing strategy, creating a cohesive customer experience across a range of online and offline channels. We help our clients establish trust with their prospects through authentic, consistent interactions across every channel, moving them through each stage of the buyer journey to final conversion.

What makes The Lead Agency different

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B2B digital marketing services

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Target identification and segmentation

Every successful B2B marketing strategy begins with data: finding the targets and segments relevant to your business. Choosing the right industries, target audiences, decision makers and buyer personas that can be defined and refined.

With so many competing marketing activities available, we cut through the noise and design digital marketing strategies to identify the best channels to target your leads with the right offer.

B2B content marketing

B2B marketers are more focused on content marketing as a key inbound lead generation strategy than any other digital marketing technology. To get the right results, your content has to provide compelling insights to drive initial interest.

We position your solution and difference with clarity and define conversion paths to move prospects along the buyer stages.

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B2B Search Engine Optimisation

In B2B, your website is your #1 salesperson. SEO gets your website seen; it’s the foundation of any successful digital marketing strategy. When B2B buyers select a product or service, the top 3 information sources and buying behaviours are to go:

  1. direct to a supplier website
  2. to a search engine
  3. to an industry-specific intermediary like a B2B publisher or blog.

Through your website, you can position yourself as the place to land, no matter the source they seek. SEO informs what you need to do to be seen and, through cleverly crafted content, places you in the path of your prospects.

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B2B Social Media Marketing

Many businesses feel that they are ‘too boring’ or that social media isn’t relevant to them. On the contrary, social media is an excellent platform to influence and be influenced by your stakeholders.

Social media allows you to establish connections with stakeholders, position your brand as a leader and initiate social interactions that will improve your conversion rates. Our social media strategies turn ‘boring’ business posts into engaging social media content.

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Email marketing for B2B

Email is the oldest and most effective digital marketing strategy. Yet, many brands neglect email to focus on the more glamorous world of social media.

But email is unlike any other communication channel. Unlike social media, email is not vulnerable to the fluctuations of a changing algorithm or the latest social media fad. Instead, it reliably allows you to speak directly to warm, qualified leads—those who have voluntarily given you their details. In the long, nurturing-necessary B2B lead lifecycle, email marketing keeps prospects engaged, building brand recognition and loyalty.

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B2B Google Ads

With paid media, like Google Ads, you can identify and precisely target ads to the right people at the right time—those who are searching for products or services related to your offering.

Unlike organic digital marketing strategies, once a paid campaign goes live, your ads will appear, and you’ll start to get results, such as conversions and visitor data.

Paid media can not only bring in leads for your business straight away, but because it’s so quick, you can immediately see how effective your keywords are, which can then be used to inform other campaigns based on your Google Ads data.

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Remarketing is a rare second chance to reconnect with visitors who once came to your business’ website but did not at that time make an enquiry or purchase. This works by showing targeted, branded ads to the visitor as they browse the internet.

It can be an extremely cost-effective form of advertising as it reminds website visitors of your business and increases their ability to recall your brand.

In addition, when someone has already been on your website, they are more likely to click on another ad for your business when they see it.

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Local SEO

Local SEO campaigns deliver your value proposition to targeted prospects within your immediate location. Although it shares similarities with organic SEO, it’s ultimately very different. Local SEO is focused on providing results that are relevant to a searcher based on their current geographic location.

If you’re selling to businesses in your area, you should absolutely be utilising local SEO.

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Not sure where to begin?

Connect with a B2B marketing expert: we can help you find the right solution to your marketing challenges

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