circle banner b2b marketing

B2B Social Media Marketing

ROI-focused campaigns designed to educate, nurture & convert leads

b2b marketing agency melbourne
At The Lead Agency, we create social media campaigns that fuel sales pipelines and drive business growth by targeting customers across the entire buyer journey.

Across the full spectrum of B2B industries, results-driven organisations trust us to craft targeted social media strategies that resonate with their niche B2B audience.

b2b social media

Get help with your B2B social media marketing:

Complete your details and one of our B2B marketing experts will get back to you.

Our approach

At The Lead Agency, we pair our specialist B2B social media marketing knowledge with an understanding of your business, your market, its wider complexities and your customers’ curiosities to deliver campaigns that excite, engage and convert. We understand that B2B social media marketing vastly differs from B2C marketing, and B2B businesses often prefer a partner to navigate this medium.

High-level issues can arise on social platforms, and our team can act as an intermediary, bridging the gap and facilitating effective communication and problem-solving.

We develop organic and paid social media strategies that clearly map communication touchpoints across the complex buyer journey.

We incorporate social media into your overall marketing approach to nurture followers and convert them into leads.

We share targeted organic and paid content across relevant platforms to engage your audience and trigger valuable actions across the buyer journey.

We complete monthly reviews to monitor outcomes and inform our approach to ensure you are not wasting any ROI.

How we LEAD

Applying the LEAD Principle, we identify core strategies to break down your business's complicated processes so that we can develop and deploy a comprehensive marketing program. This is how we LEAD:

Learn - b2b digital marketing

We identify your ideal client, learn what makes them tick, where to find them, their business problems, and how you solve them.

engineer - b2b digital marketing

We engineer comprehensive marketing programs to uncover your audience's key insights, segments, drivers and objections.

act - b2b digital marketing

We run agile programs, measuring outcomes to quickly act and optimise for the best results.

deliver - b2b marketing

Whatever solution we implement, we deliver against your goals.

Your benefits

b2b marketing

Maximise engagement with strategic social media content distribution

There are plenty of social media platforms you can actively post to, but not all of them are a wise investment that will secure returns for your business. The Lead Agency researches, evaluates, and aligns your activities to ensure your B2B social media marketing follows a targeted approach where content reaches the right audience on the most effective social media platforms.

b2b marketing

Enhance marketing ROI with data-driven tracking and measurement

One of the most significant benefits of B2B social media marketing is the ability to track and measure the effectiveness of your campaigns. We review various impression and engagement metrics to analyse the performance of organic and paid content. Leveraging these valuable insights, we make data-driven decisions to optimise our approach and ultimately increase your marketing ROI.

b2b digital marketing

Nurture your audience with tailored content that resonates and drives action

By understanding your audience’s precise pain points, challenges, and needs, we develop tailored content that addresses their unique concerns. This targeted approach increases the relevance of your content, making it more likely to resonate with potential clients and drive meaningful engagement.

In B2B marketing, even seemingly dry or technical topics can generate high levels of engagement if approached correctly. At The Lead Agency, we are experienced in and highly adept at taking complex B2B products and services and developing engaging and sharable content that followers are interested in. We identify trends and strategies to create compelling content that will capture the attention of your target audience and encourage them to interact with your brand.

b2b digital marketing

Drive conversions and nurture relationships by aligning social media with the buyer journey

While anyone can post on social media, a disjointed approach will not get you far. Your overarching strategy and objectives underpin your entire social media marketing strategy. It informs everything we do to ensure that posts align with key messaging for each buyer journey stage, from awareness, consideration, and evaluation to decision-making. This guides prospects through the buyer journey, nurtures relationships, and increases the likelihood of conversions by ensuring your organic and paid social media is well-coordinated with your marketing funnel.

b2b digital marketing

Multi-touch omnichannel social media strategies

Social media has some limitations, such as Facebook’s algorithms favouring ads and LinkedIn’s high media costs. As such, we typically recommend against running social media campaigns in isolation. Instead, social media can be an extremely impactful, low-input addition to an effective multi-touch, omnichannel B2B marketing approach. Complex B2B purchase decisions involving multiple decision-makers or procurement teams are rarely made from a single touchpoint. Leveraging the vast data available through social media channels about their users allows you to segment, target, and reach B2B audiences with precision, harmonising efforts with your other channels to build a sustainable growth marketing engine.

Case Study

B2B social media marketing

Transforming Delkor Batteries’ Facebook presence into an engagement machinefor peak audience interaction.

Read the case study

What makes The Lead Agency different

B2B social media marketing frequently asked questions

87 per cent of B2B marketers use social media as a critical part of their marketing strategy.

B2B social media marketing is the utilisation of social media platforms to attain your business goals. Although social media is usually considered a B2C channel, there are several advantages for businesses marketing through social platforms.

Many businesses feel that they are ‘too boring’ or that social media isn’t relevant to them. On the contrary, social media is an excellent platform to influence and be influenced by your stakeholders.

However, developing engaging and authentic content is a crucial part of any inbound marketing strategy.

Social media platforms are excellent public relations tools for reaching stakeholders, generating leads, and growing your brand. They can also be used to share blog posts and direct relevant traffic to your website.

Open communication between you and your stakeholders is crucial to positioning your brand. In addition to allowing you to utilise metrics and find out more about your target audiences, social media also acts as a medium through which you can develop connections with potential leads.  

Social media platforms such as LinkedIn and Facebook allow you to run highly targeted ads that tap into your target industry or demographic.

There are a variety of organic and paid SMM activities we can undertake on your business’s behalf:

  • Social Media Management: Using a social media management platform, we are able to manage multiple social media channels. We provide regular content calendars to keep you informed of the content we are sending out.
  • Sponsored Content Curation: Sponsored content allows your posts to reach a larger, more targeted audience. On platforms such as LinkedIn, we are able to target decision-makers in your target industries. Depending on your budget, we will manage your sponsored content to get the most impact.
  • Competitions and Giveaways: Social media sites have strict conditions for holding competitions and giveaways. At The Lead Agency, we are able to manage these campaigns on your behalf.
  • Integrated Marketing Campaigns: The number of communication channels has grown significantly since the early days of marketing. Integrating your marketing campaigns across multiple channels is vital to generate leads and grow your business.

The Lead Agency has considerable experience developing LinkedIn campaigns to get you more and better quality leads. We plan and run targeted LinkedIn campaigns to deliver your value proposition to more highly targeted audiences, building engagement at all stages of the buyer journey.

We not only ensure that your LinkedIn campaign is consistent across all your B2B marketing efforts but that each and every contact with your customer improves their awareness of and engagement with your brand, contributing further to your marketing conversation.

All of our LinkedIn marketing strategies focus on two things:

  1. More leads for your business
  2. Better quality leads for your sales division.

Our B2B social media marketing solutions help you to:

1. Research, listen, and gain insights

LinkedIn is perfect for listening, asking questions, and gaining insights, which are key activities to inform the direction of any effective B2B social media marketing campaign. You can find relevant contacts by job title, function, industry, business size or even seniority. You can join LinkedIn Groups and communities to research topics or gain industry knowledge. All of this allows you to identify influencers in an industry, learn more about your customers’ interests,  and gather additional relevant contacts within a company..

2. Build brand awareness and reputation online

LinkedIn is ideal for expanding your online presence to a targeted audience. A simple search within LinkedIn can find a range of potential customers, businesses, or groups to which your communications can be directed. Simple, effective and efficient, LinkedIn’s ability to publish relevant content, share useful information and communicate with your ideal audiences makes it the most powerful tool in the B2B social media marketing tool kit. Compare that to the cost of advertising in an industry journal or magazine, and you can quickly see the benefits.

3. Establish your brand as a thought leader

Regular LinkedIn posts and engagement allow you to quickly and easily position yourself as a leader in a particular domain. There are many ways to show your expertise:

  • Post high-quality content on its publishing tool,
  • Craft the information in your personal profile to take advantage of keyword searching or
  • Contribute to LinkedIn Groups, answering questions from other members.

The LinkedIn network is fertile ground for thought and practice leaders aiming to become trusted advisors.

4. Generate leads (from Top of Funnel to Bottom of Funnel)

LinkedIn accounts for over 80% of a B2B business’s social media-generated leads. Those stats can be attributed to the number of personal ways target profiles can be identified, engaged with and turned into qualified leads.

New audiences and prospects can be found through the advanced search function. Sharing relevant content can show which contacts have a need or an interest in your product or service. Offering high-quality thought-leadership content in return for an email address easily converts a prospect into a lead that can be nurtured.

5. Lead acquisition/traffic building

Another of LinkedIn’s many strengths is its power in search engine optimisation. By sharing content on LinkedIn, you can target and reach new audiences while driving traffic to your website. LinkedIn’s social sharing function has come a long way recently, making it easy to share relevant content in your status updates and LinkedIn Groups. This works exceptionally well for business-related content.

Social media allows you to establish connections with stakeholders, position your brand and initiate social interactions that will improve your conversion rates.

At The Lead Agency, we can use your existing content to maintain your social media channels in a consistent manner that aligns with your business goals and objectives. This could include running organic posts that engage with stakeholders or implementing shorter-term targeted paid advertising campaigns.

Some of the key benefits of being on social media include:

  • Multiple Customer Touchpoints: In the modern digital age, decision-makers reference a range of sources to make purchasing decisions. Engaging with leads on multiple platforms is the only way to make a genuine impression.
  • Increased Web Traffic: Engaging content redirects traffic to your website, where potential leads can find out more about your products and services. The more quality content you share, the more traffic you can expect.
  • A Better Understanding of Your Audience: Social media sites, such as LinkedIn, Facebook and Google+, provide sophisticated metrics that help you understand your audiences better. This information can be invaluable in crafting a personalised buyer journey.
  • Positioning Your Brand as an Authority: Regularly posting quality content on social media helps position your business as a thought leader in your industry.
  • Increased Brand Exposure: Being present on a variety of social media channels exposes your brand to a larger audience of potential leads.

If you target businesses, LinkedIn is the ultimate B2B marketing channel. It is by far the most effective social media platform to communicate with business buyers and connect with business professionals.

It is well-documented that, for 93% of B2B marketers, LinkedIn is the number one method for content creation and distribution. The Lead Agency helps you join these market leaders in maximising LinkedIn’s benefits, using a range of strategies to help you generate more leads and better quality leads.

Over 430 million business professionals connect on LinkedIn. 40% of those LinkedIn members check the platform every single day. Facebook may have a greater reach, but no other channel is as effective for your B2B marketing campaign.

An effective LinkedIn marketing program will help you:

  • Build relationships
  • Demonstrate thought leadership
  • Generate digital leads
  • Gain business and industry insights
  • Conduct intimate market research and
  • Improve your brand reputation to a highly-targeted, relevant new audience.