Industrial Marketing

Specialised marketing solutions for the industrial sector

Need a B2B marketing agency that understands the increasing demands of the Industrial sector?

The Lead Agency can apply our extensive experience in this sector to turn your business problems into marketing opportunities.

We are an expert B2B marketing agency with specialisation in digital marketing strategy, content marketing, digital lead generation, lead nurturing and marketing automation.

Industrial marketing: solutions for the sector

The Lead Agency is experienced in B2B marketing strategies and lead generation campaigns, having worked in the sector for the past 20 years. In this time, we’ve worked with a number of different industrial businesses across the industry, gaining significant expertise in the industrial marketing field.

We believe that best results are attained on building GREAT MARKETING CONVERSATIONS: the more you engage and connect with your customers and prospects, the more likely will they understand and value what you deliver.

At The Lead Agency, we guarantee:

  • Strong lead pipelines that attract, nurture and educate new customers – ultimately, engaging them and motivating them to act;
  • Tactical upsell and cross-sell strategies that build a strong and effective referral culture with your customers;
  • Targeted and consistent marketing conversations by regularly communicating with the right audience for your business;
  • Focused marketing activities that deliver tangible value to your business: more leads or better quality leads for your business.

Fill in one of our free marketing audit survey forms, or call us directly, to uncover new marketing possibilities.

What We Can Offer To Your Industrial Marketing Business

The Industrial sector is a major pillar of the Australian economy and is associated with a broad range of goods and services.

Given the diversity of the market, it is important to have an effective B2B marketing department there to help differentiate your business and create marketing opportunities.

In the Industrial sector, B2B marketing activities fall into either one of four categories:

  • Attracting new customers;
  • Selling more to your existing customers;
  • Cross-selling other services to your existing customers; or
  • Finding new customers in complementary markets.

As a leading Melbourne B2B marketing agency, we know that any marketing effort has to align with one, or more, of these business strategies.

What Makes Effective B2B Marketing?

Whether your Industrial business employ sales specialists or your production and technical team also engage in sales, they both have a long and complex sales cycle to navigate to a very targeted audience.

You need to find these selected buyers and make sure they regularly engage with your company and staff, to remember you, to understand you, and to choose your service because they know your business.

How Can The Lead Agency Deliver Results For Your Industrial Marketing Business?

Over 80% of sales are made after the 5th contact, yet over 80% of sales activities end after the 3rd contact.

That’s why marketing conversations make great sales. With budgets to meet in your Industrial business, it’s rare to find a sales team that has the time or resources to follow up their customers and prospects as often as they should.

We help you find the right approach to your B2B industrial marketing. We can provide the help you need to improve the way your Industrial business generates more and better quality leads.

Our Industrial Marketing Services

We have experience in driving measurable results through effective strategies and quality marketing services.

B2B Strategic Marketing Services

Successful marketing, demand generation, and lead management hinge on strategies that align your Industrial business more closely to your buyer’s needs and expectations across all phases of their buying process. We develop, build and execute strategic marketing plans and campaigns to help our clients generate more leads and better quality leads.

We take a customer-centric approach to all our strategies and work closely with you to identify and attract new clients for your business.

View some of the B2B Strategy services we offer below:

B2B Industrial Marketing Channels

The Lead Agency specialises in B2B Digital Marketing campaigns. B2B marketing in the Industrial sector is all about building reputation, demonstrating capability and showcasing credibility to specific audiences.

Our exclusive approach puts emphasis on optimising existing assets and resources to generate more leads and better quality leads for your sales team.

View some of the B2B Digital services we offer below:

B2B Lead Generation Marketing

Lead generation is at the core of The Lead Agency. By using an integrated marketing approach, we deliver just the right leads with timely and exclusive advertising campaigns that communicate with the audience through multiple touch points.

Our clients choose us because we solve their complex B2B marketing problems. We concentrate on the B2B buying journey by focusing on digital, data, content, communications and technology to create more and better quality leads for your Industrial Services business.

View some of the Lead Generation services we offer below:

Want To Know How To Improve Your Current B2B Industrial Marketing?

Our expert B2B marketing consultants will analyse your current marketing activities and will provide a report on your current marketing performance, for free.

This report will consist of recommendations to extract greater value and deliver exceptional marketing results for your Industrial business.

For enquires about our complimentary consultation, please do not hesitate to get in contact with our team.


B2B Marketing 2021 ideas

Are you struggling to find the right approach to your B2B marketing?

Do you need help improving the way your business generates more and better quality leads?

Speak to The Lead Agency: our proven approach can help your business succeed.

B2B Marketing 2021 activities