Sometimes marketers and businesses get it very, very wrong. When this happens you have two options: Embrace the Halloween spirit of running away from the big, scary problem, OR Acknowledge your mistakes and fix them with a smile on your face.
“The best way to get your point across is to make someone laugh” The Government Employees Insurance Company, widely known as GEICO, achieved huge social media success when pairing humour with the hump day trend in their “Happier Than A Camel On Wednesday” advertisement. GEICO is no stranger to running humour-driven ad campaigns, but they […]
“The best way to get your point across is to make someone laugh” Allstate Insurance’s ‘Project Aware Share’ uses humour to educate people about sharing safely on social media and emphasizes the importance of having the right home protection. The advert addresses an important issue that is very relevant to today’s insurance market, and highlights […]
Here at The Lead Agency, our philosophy of marketing is: “The best way to get your point across is to make someone laugh” If you can make someone laugh, you’ve gone a long way to breaking down their pre-conceptions and they are more open to your argument. It’s the philosophy that’s dear to our heart at […]
This TED talk by Chris Bliss defines how I see marketing. If marketing is persuasion, then I believe comedy is the ultimate communication tool to affect attitudinal change. For more about the importance of comedy in marketing, read Our Philosophy of Marketing.