After many months under wraps, The Lead Agency is thrilled to announce the launch of its sister company, Hatchify, a full-suite digital marketing agency for SMEs who don’t need a long-term agency.

At The Lead Agency, we specialise in B2B digital marketing. We develop high-end, ROI-focused, lead-generating B2B marketing campaigns for organisations that need creative, often complex solutions to achieve the unique goals of the B2B industries.

From The Lead Agency’s 20+ years in the nuanced world of B2B marketing, we have seen that there is an underserved gap in the market, in B2B and B2C, for businesses that just want their digital marketing set up right—and they want to know how to do it themselves. Here, we saw the need for Hatchify.

Headed up by Kim McNeil, a digital industry expert who spent ten years at The Lead Agency, Hatchify has learned from running complicated, successful campaigns and identifying the best parts of those to develop clearly defined digital marketing processes. These processes have been packaged to be delivered alongside comprehensive training, empowering Hatchify clients with solid marketing infrastructure and the know-how to manage it efficiently and effectively on their own.

Speaking with SMEs, I noticed a barrier that businesses faced in accessing professional marketing services without becoming dependent on external agencies for the long term. I built Hatchify to establish robust marketing foundations for businesses and to empower them with the knowledge and tools they need to take control of their marketing strategies independently.
Kim McNeil – Founder, Hatchify

Hatchify is for those who want to regain control of their marketing. They don’t want to waste money testing, setting up, and experimenting; they want the infrastructure and training to do this in-house.

Hatchify’s services include:

Website design and maintenance: Creating and maintaining professional, user-friendly websites.
Branding: Developing strong, recognisable brand identities.
Search engine optimisation (SEO): Improving organic search rankings and visibility.
Search engine marketing (SEM): Establishing paid search campaigns for maximum ROI.
Social media marketing: Crafting effective strategies for platforms like LinkedIn, Facebook, and Instagram.
Content marketing: Strategising and producing engaging content that drives traffic and engagement.

The Lead Agency and Hatchify support the market together

Now support different niches in their digital marketing offerings, The Lead Agency and Hatchify complement one another to find the right fit for clients needing digital marketing support.

The Lead Agency remains laser-focused on ROI-driven B2B digital marketing campaigns that require pivots and highly customised solutions that meet the changing needs of dynamic B2B businesses.

Hatchify then provides businesses with transparent, effective marketing solutions and training that empower them to regain control of their digital presence.

Working side by side, we advise clients on the best solutions. If a Hatchify client’s requirements expand, The Lead Agency is able to accommodate their new nuanced needs. And if a client enquiring with The Lead Agency has needs that are better suited to the straightforward processes and learning offered by Hatchify, we offer them this path.

Many SME business-owners and in-house marketers are looking for a partner to demystify the complexities of digital marketing and guide their own efforts. Hatchify takes many of the complex strategies The Lead Agency employs and distils them into targeted, relevant and easily-transferrable campaigns for a much-wider SME audience.
Andrew Silcox – CEO, The Lead Agency

For questions or enquiries about Hatchify, contact Kim McNeil, Founder of Hatchify, on 1300 020 162 or via email at kim.mcneil@hatchifymarketing.com.au.

For questions or enquiries about The Lead Agency, contact Andrew Silcox, CEO of The Lead Agency, on 1300 146 375 or via email at andrew@leadagency.com.au.