Tag Archives: B2B advertising

B2B Social Media Strategies and Best Practices

B2B-Social-Media-Best-Practice-The-Lead-Agency

Social media can be a powerful B2B marketing tool. By maintaining the right image online you can instil confidence in your business, discover more about your stakeholders and position yourself better in your market. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your […]

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. Whilst it comes as no surprise that the B2B marketing ecosphere is changing, there have been some noteworthy shifts in how B2B purchasing decisions are happening, but also who is responsible for influencing them. […]