Accurately identifying and reaching your target audience in the industrial sector can be a long and complex process. To ensure that your efforts don’t go unnoticed, it’s essential for your business to develop a strong industrial marketing strategy.
“Over 80% of sales are made after the 5th contact”
As such, it’s not only essential to attract valuable new leads to your business but also, critically, retain their interest. Does your business want to gain long-term success in the industrial sector, reach organisational goals and remain competitive long into the future?
Your B2B marketing strategy is central in doing this and, if implemented effectively, can assist your business in achieving exceptional outcomes.
Get on Board with Chatbots
“Statistics from Facebook indicate that Messenger handles more than two billion business-related messages between customers and clients every month”
In the industrial industry, it’s crucial to have a comprehensive website that will leave a lasting impression. If your business’ online domains are outdated or poorly constructed, convincing potential customers that your offerings are any different will become a difficult task. Chatbots display responsiveness to advances, showing that your organisation is making the changes needed to provide exceptional service and operate at the frontier of the industrial industry.
With a Chatbot, if customers navigating your website have any queries, they can efficiently contact you directly and get answers fast. Any confusion or questions that may have otherwise deterred them from considering your brand further are addressed promptly, increasing your chances of translating their initial interest into a sale.
Customers get to speak with a real person and, in the majority of instances, avoid having to wait an excessive period of time to have their concerns addressed. With Chatbots your B2B industrial company can build a convenient, personalised experience that your consumers will value.
Optimise For Mobile Use
How many people do you know who don’t own a mobile phone?
In recent years mobile devices have become exceedingly popular, and it seems that their demand will only continue to grow in times to come. Organisations operating within the industrial sector don’t always respond promptly to modern advances and, a lot of the time, creating a website is a relatively new endeavour. If your online domains aren’t yet optimised for mobile usage, then it’s definitely something your B2B industrial company should consider.
“In 2018, 58% of site visits were from mobile devices”
When optimising your online domains on mobile you’ll need to ensure that the content you post, including both images and text, can be reformatted onto smaller screens. This is vital, as if your content is altered when viewed on a different device, this may affect its readability.
Making your digital platforms compatible for mobile devices can assist your industrial business in implementing an integrated B2B marketing strategy.
“Global internet traffic from videos will make up 80% of all internet traffic by 2019”
If your industrial organisation is yet to integrate video into your B2B marketing strategy, now is the time. The effective use of video can act to leverage your message delivery, with imagery acting to engage customers in an exciting way.
In recent years, many organisations in the industrial sector have started to recognise video content as a top priority. High-quality videos can be particularly beneficial to industrials as they’re able to showcase their business’ capabilities with visual evidence. Although written content is essential online, videos help to enhance engagement and reinforce the authenticity of your claims.
Creating video content such as product demonstrations or exclusive behind the scenes of your industrial business operations can help to deliver new value to customers. These visuals aren’t restricted to only being shared on platforms like YouTube that are purely dedicated to such content. Videos can also be highly effective when integrated into other social media platforms like Facebook, or even on your company website.
The demand for visual mediums is growing rapidly, offering an option to market to consumers in a way that can be both informative and enjoyable at the same time.
Data Analytics are Key
To succeed in the modern industrial sector, it’s essential to invest in data analytics and truly understand the market you’re operating in. 67 per cent of manufacturing executives are planning to invest in big data analytics, and if you’re not one you’ll be forfeiting access to valuable insights and opportunities.
We’re now living in a data-driven economy and, to remain competitive, it’s crucial to truly make the most of the information available to you. By effectively integrating data systems, you can measure the accuracy and consistency of machines, leveraging technology to boost efficiencies. Data analytics can assist your industrial business in closely monitoring processes, identifying areas of potential improvement, driving innovation and reducing financial costs.
In addition to this, you’re able to gain an enhanced understanding of your market’s distinct needs and how best to meet them. These valuable insights can then be strategically applied to effectively target your customers and gain a competitive edge through highly relevant B2B industrial marketing efforts.
Interested in boosting your customer engagement through Industrial Marketing? At the Lead Agency, we’ve work in the sector for the past 20 years. Our experienced team can provide you with the professional advice and guidance you need to reach your marketing goals. To find out more, please do not hesitate to contact us today.