Category Archives: Social Media Marketing

Why Your B2B Social Media Marketing Campaign Isn’t Working

Social media is becoming increasingly prominent in B2B marketing, with a growing number of individuals recognising the immense value it can offer their business. With this in mind, if you’ve integrated social media into your company’s B2B digital marketing strategy, you certainly aren’t alone. In fact, 83% of B2B marketers have now established a presence […]

How to Ensure Your B2B Social Media Marketing Isn’t Boring

When most people think about social media marketing, they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase […]

Does Social Media Have a Place in B2B Marketing?

Social Media

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? Social media marketing budgets almost doubled, worldwide, between 2014 and 2016 (increasing from $16 Billion USD to $31 […]

Steps to LinkedIn Marketing Success for B2B Businesses

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for […]

5 B2B Social Media Strategies & Best Practices

power of influencer marketing

Understanding B2B social media can be challenging. Research brands that are flourishing on social media and the chances are the first ten companies you stumble across are B2C companies. You’ll rarely hear about an HR consultancy going viral on Instagram or a rubber manufacturer crushing it on Facebook. That’s not to say that B2B companies […]

Finding Your Social Media Niche – A Guide For B2B Small Businesses

B2B marketing consultant

Is your B2B business struggling to gain engagement on the major social media networks? A lot has been written about the importance of using Social Media to help grow your business, particularly in the B2B sector. While major social media sites allow people from all over the world to discuss and share anything that comes […]

3 Keys To Unlocking Your B2B Social Media Potential

B2B marketing companies

B2B companies cater to customers that are information seekers; therefore in the B2B sector the focus has historically been on product or service features rather than on a personal relationship or emotion. Many B2B marketers have recognised social media´s importance and a current hot topic in the B2B sector revolves around finding new ways to […]

Why B2B Companies Fail At Social Media

Why B2B Companies Fail At Social Media

You’ve read all the articles and you’ve listened to all the experts. You know that social media marketing is a key component of the B2B sales process – then how come you aren’t seeing the results you were hoping for? Well, all those social media advocates weren’t wrong – social media marketing (SMM) is a […]

B2B Social Media Strategies and Best Practices

B2B-Social-Media-Best-Practice-The-Lead-Agency

Social media can be a powerful B2B marketing tool. By maintaining the right image online you can instil confidence in your business, discover more about your stakeholders and position yourself better in your market. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your […]

Social Media Marketing for B2B Business

Social Media for B2B

There’s no denying the success of social media marketing. That’s why 83% of marketers indicate that it’s an important part of their business’ marketing strategy [Social Media Examiner]. While the benefits of social media marketing practically speak for themselves, most social media marketing still comes from B2C companies, which leaves us wondering why B2B is […]