SEO (Search Engine Optimisation)

What is SEO?

Search Engine Optimisation can be simplified as the continuous practice of improving organic rankings on search engines  to increase the quantity and quality of visitors (and more importantly leads) to your website.

With an market share of 94.79% in Australia, it is easy to understand why SEO agencies refer mostly to Google Rankings when it comes to SEO (in comparison, Bing currently has 4% market share).


Why is SEO important for B2B Marketing?

According to research data, over 71% of B2B customers will click organic search results  with an overwhelming 80% of customers not clicking beyond first page.

B2B customers are also 57% along their purchase decision before they perform an action on your site.

Further research by Hubspot also found that the quality of SEO leads also dominate outbound leads (such as Adwords) with the former having an impressive 14.6% close rate compared to 1.7% for the latter.

Apart from dominating the digital consumer attention graph, organic results provides free and unlimited traffic 24/7 all year around – hence, the potential long-term ROI on an SEO campaign can be astronomical when compared to most other forms of lead generation.


Why choose a White Hat SEO agency?


White hat SEO refers to optimisation based on acceptable Google Webmaster Guidelines. Whilst Google is reportedly updating its algorithm around 500-600 per year, the intent remains true to its origin – deliver accurate information as quickly as possible.


Much like a DC comic, it antithesis or Black Hat SEO refers to aggressive SEO practices intended to trick search engines to boost rankings. Practices included keyword stuffing, bulk-buying backlinks, spamming blog posts, and cloaking and doorway pages from network of non-related sites.


Since the Penguin Update rolled out in mid 2016, a large number of Australian websites practising (either intentionally or unintentionally) Black Hat SEO suffered dramatic organic ranking and traffic losses, with some incurring every digital marketers nightmare – Manual Google Penalty. Some well-known brands which have suffered this wrath include BBC, JC Penny, BMW and even the Washington Post.

As Australia’s leading B2B Marketing specialists, safeguarding our client’s brands (and online assets) is as important as helping them dominate organic search results.

We invests heavily in SEO research to ensure we’re 100% compliant with White Hat SEO practices. These include creation and distribution of engaging and high quality content, manually acquired high quality backlinks, mobile optimisation, optimised site architecture and user experience to name a few.


What is Local SEO?

Local SEO is a specific segment of search engine optimisation with the purpose of ranking a website within a particular geographic area of locality.
Local SEO is a powerful inbound marketing strategy that is becoming ever more popular due to the rise in smartphone usage and cheaper mobile data plans.


In fact, a Brightlocal survey carried out in 2016 revealed that more than 60% of searchers prefer dealing with local businesses and use this information in decision-making.

Interestingly, an overwhelming 84% of searchers also reportedly trust online reviews from sites such as Google+, Yelp, Urban spoon and Trip Advisor just as much as personal recommendation (or word of mouth).

Arrange an SEO Consultation

Struggling with brand visibility or organic results for your products or services?

Experiencing poor ROI with Adwords marketing?

Or is you’re current SEO company under-performing?

Arrange a free SEO audit and consultation today to uncover weaknesses in your current SEO and digital marketing campaign with the B2b marketing specialists.

SEO Infographic


B2B Marketing Services

At The Lead Agency, we build B2B marketing strategies to concentrate your resources and activities on the opportunities that provide the greatest return on effort and that match the goals of your business. We help identify and cement customer value, create relevant differentiation for your business and  generate interest in your offerings.

Our strategies focus on integrating a range of lead generation and nurturing activities that compliment your existing sales activities to generate new levels of demand and help grow your business.

A good customer value proposition differentiates your product from competitors and provide compelling reasons why a prospect should choose your product or service. A robust value proposition enables you to communicate more effectively and gain a customer’s attention and approval to help build sales faster and more profitably.

Through a detailed methodology that takes into account information and research from customers, staff and senior management, The Lead Agency develops compelling value propositions that become the backbone of successful customer acquisition campaigns.

The Lead Agency specialises in automating B2B marketing conversations: developing targeted and efficient communication strategies to compliment and support your sales division’s efforts to turn browsers and prospects into buyers.

With over 80% of sales in the B2B space occurring after the fifth contact, it’s important to build a consistent and relevant communication platform with your audiences: whether they are prospects, lapsed customers, distribution channels or advocates. The Lead Agency creates a range of communication touchpoints that are relevant to the customer lifecycle and their buying process to help generate more leads and better quality leads.

Managed leads (leads that are nurtured, scored and followed-up on) produce a 20% increase in sales opportunities versus non-nurtured leads according to a 2013 DemandGen Report. Lead nurturing builds relationships with potential clients even if they are not currently looking to buy your product or service. It raises your company’s profile making it more likely that your customer or prospect will choose your product or service when it is time to buy.

At The Lead Agency we enable you to build relationship of trust with your prospects as a strategy to move them further along your sales funnel. We create automated sales and B2B marketing processes to make sure you’re taking advantage of all the leads and prospects in your pipeline and not wasting any potential customers.

Inbound marketing is becoming an increasingly significant part of any marketing strategy. Quality content creation (and curation) is a critical component of successful marketing activities. There are three key concepts:

  • Make it valuable: Your customers and prospects must want to read, share and act on it.
  • Speak to your buyer personas: Your company has a variety of different prospects and it is important to communicate in a relevant way to these different types of prospects. This makes your content more thoughtful, and your readers more engaged.
  • Establish thought leadership: In any space, you need to be the leader in order get the stakeholders on the other end of the table to consider your proposal.

At The Lead Agency we create and publish a range of articles, news items, whitepapers, how-to-guides and other communication tools relevant to your audiences to keep in touch with your customers and prospects with engaging material. We know that it’s critical to plan and generate quality content for a range of marketing mediums: websites, blogs, newsletters and social media channels to ensure that you can continue to regularly communicate with your prospects and customers.

The greatest marketing program in the world is only effective if your sales team have the time and dedication to follow up the enquiries and convert the demand that has been generated into actual sales. If you then take into account that sales already have their own activities, their own pipeline, sales targets to meet and considerable reporting and administration to maintain, then a new marketing campaign is another task that has to be included in the daily routine.

At The Lead Agency, we recognise that sales departments often are already overworked and don’t have the time to make the necessary calls to prospects and customers. However, with a strategic customer and lead management program, we can reduce the number of contacts your sales team need to make to prime a prospect and reduce their administration time, allowing them to focus on sales.

Your marketing collateral are the key communication tools to share information about your business, products or services. They’re a valuable support tool for your sales team and can be a significant component of how your business is perceived by prospects and customers.

6 out of 10 prospective customers have already researched your company and your industry before you speak to them (according to a Google/CEB research study). You can be instantly judged by how professional or unprofessional your materials look. 

At The Lead Agency, we make sure that what your customers and prospects see and read properly reflects your brand, value proposition and what makes you unique. We create and build marketing materials from printed corporate profiles through to websites and email newsletters that make your business communicate the best message possible for your brand.

The Lead Agency tailors B2B marketing strategies to fit your business’s strengths, opportunities and objectives, considering the characteristics that are unique to you such as your industry, your product or service and your target audience.

We have extensive experience in developing marketing strategies for a range of B2B brands across a number of industries including insurance, recruitment and manufacturing. With proven results, we know how to determine the most effective strategies to meet your company’s objectives and ensure significant ROI.

At The Lead Agency we combine marketing strategies with Lead Generation techniques to provide innovative B2B marketing solutions that stand a class apart.