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Category Archives: SEO

The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

B2B Blog Writing Techniques

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing.  As has been the case for many years now, content is king, […]

Get Your B2B Blog Noticed: How to Write SEO-Friendly Posts

building a blog

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and […]

Writing Title Tags and Meta Descriptions for B2B SEO

working on a laptop

  B2B SEO can be a complex process, but it is crucial for businesses to understand how to optimise their website for search engines to increase visibility and attract more qualified leads. One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. These elements help search engines understand […]

How to use negative keywords to optimise B2B Google Ads

How to use negative keywords to optimise B2B Google Ads

Are you running Google Ads for your B2B business? If so, it’s important to optimise your campaigns for the best results. One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your […]

B2B Marketing SEO: Can ChatGPT and AI Tools maximise your SEO efforts

Was this article written by a professional B2B marketing consultant or by a machine? Perhaps the more pertinent question is: does it matter?  Can you tell the difference? Do you care, and will you keep reading? Everyone is looking for ways to maximise their B2B marketing SEO efforts. As B2B companies look ahead to the […]

How Google Ads Can Boost Your SEO Results (Really!)

B2B Google Ads | Melbourne

Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. This article does not dispute the above. We definitely believe that using Google Ads alone is not enough for your site to see a […]

The Power of Guest Blogging for SEO

B2B Guest Blogging for SEO

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. The writer gets authority, qualified traffic, links, and leads, while the blog host gets another perspective for the content on their blog. In addition, 62.96% […]

Does Your Website Need a Blog?

Blogs are becoming an increasingly common component of many B2B content marketing strategies. The business landscape is only continuing to grow in competitiveness and, if organisations fail to evolve, they’ll likely be left behind in the rush. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning […]

Are You Overlooking Technical Elements in Your SEO Strategy?

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. What these marketers need to remember is that technical SEO is one of the most important elements of any B2B SEO strategy. Technical SEO is not as time-consuming as other SEO tactics like content, link building, and on-page […]

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