One of the most effective ways to reduce spend on digital marketing campaigns is to get more quality clicks from the content that is already on the site. This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number […]
Category Archives: SEO
28
Nov
Nov
Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. This article does not dispute the above. We definitely believe that using Google Ads alone is not enough for your site to see a […]
12
Nov
Nov
According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. The writer gets authority, qualified traffic, links, and leads, while the blog host gets another perspective for the content on their blog. In addition, 62.96% […]
09
Aug
Aug
Blogs are becoming an increasingly common component of many B2B content marketing strategies. The business landscape is only continuing to grow in competitiveness and, if organisations fail to evolve, they’ll likely be left behind in the rush. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning […]
01
Aug
Aug
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. What these marketers need to remember is that technical SEO is one of the most important elements of any B2B SEO strategy. Technical SEO is not as time-consuming as other SEO tactics like content, link building, and on-page […]
24
Jun
Jun
There are over 65,000 searches conducted on Google every second. Considering nearly 80% of users ignore paid ads in search results, ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO […]
18
Jun
Jun
As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. They are useful for your website for three main reasons: They help users navigate your site and establish a site hierarchy for content They spread ‘link juice’ around websites They increase a user’s […]
11
Jun
Jun
Local Search Engine Optimisation, or local SEO, is a type of SEO that focuses on optimising a website so that it is found in local search results. As 46% of all searches on Google are seeking local information, local search is a vital component of any comprehensive Search Engine Optimisation campaign. The premise behind is the […]
B2B Marketing, Marketing Strategy, SEO
The Secret to Finding the Right Keywords for your SEO Strategy
15
May
May
Search engine optimisation is a crucial component of your organisation’s B2B digital marketing strategy. Integrating the right keywords across your online domains is at the heart of maximising your visibility, but how can you determine which ones will be the most effective? In 2017, it was found that those in the top position on Google […]
11
Apr
Apr
Search Engine Optimisation – is your current approach improving or hindering your business’ online visibility? Chances are that your organisation is now operating in an extensive and highly competitive marketplace and, if consumers can’t find your business online, you risk potential customers deciding to look elsewhere. As such, to achieve success and increase traffic flow […]