Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and […]
Category Archives: SEO
06
Apr
Apr
B2B SEO can be a complex process, but it is crucial for businesses to understand how to optimise their website for search engines to increase visibility and attract more qualified leads. One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. These elements help search engines understand […]
16
Feb
Feb
Are you running Google Ads for your B2B business? If so, it’s important to optimise your campaigns for the best results. One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your […]
24
Jan
Jan
Was this article written by a professional B2B marketing consultant or by a machine? Perhaps the more pertinent question is: does it matter? Can you tell the difference? Do you care, and will you keep reading? Everyone is looking for ways to maximise their B2B marketing SEO efforts. As B2B companies look ahead to the […]
09
Oct
Oct
One of the most effective ways to reduce spend on digital marketing campaigns is to get more quality clicks from the content that is already on the site. This can be done by increasing click-through rates (CTR).  The click-through rate of an organic campaign is the number of clicks you get divided by the number […]
28
Nov
Nov
Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. This article does not dispute the above. We definitely believe that using Google Ads alone is not enough for your site to see a […]
12
Nov
Nov
According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. The writer gets authority, qualified traffic, links, and leads, while the blog host gets another perspective for the content on their blog. In addition, 62.96% […]
09
Aug
Aug
Blogs are becoming an increasingly common component of many B2B content marketing strategies. The business landscape is only continuing to grow in competitiveness and, if organisations fail to evolve, they’ll likely be left behind in the rush. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning […]
01
Aug
Aug
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. What these marketers need to remember is that technical SEO is one of the most important elements of any B2B SEO strategy. Technical SEO is not as time-consuming as other SEO tactics like content, link building, and on-page […]
24
Jun
Jun
There are over 65,000 searches conducted on Google every second. Considering nearly 80% of users ignore paid ads in search results, ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO […]