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Category Archives: Search Engine Marketing

5 Ways to Optimize your B2B Google Ads Campaign

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Ever wondered how Google reads just a few keywords typed to what you’re looking for and lays down exact results to your search? This is all due to a complex algorithm that first identifies what you’re searching for based on the words that you type, and then delivers the most relevant web content to fit […]

The 6 Steps of Account Based Marketing

Account Based Marketing

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? Well, you’ve come to right place. In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing was initially developed to solve the B2B problem […]

Pay Per Click Advertising Vs Organic SEO


Over 100 billion searches are performed on Google every month. With statistics like this, one thing has become clear to marketers across the globe: Search Marketing is no longer optional, it’s vital. Search Marketing is the process of gaining traffic and visibility from search engines. This can be done through paid advertising, organic search engine […]

6 Ways to Optimise Your Adwords Campaign


At the Lead Agency, we’re often contacted by business owners who aren’t happy with the way their Adwords account is performing. Adwords costs can add up quickly, especially for business owners who outsource, as they’re not only paying for the cost of each click, but also the fees of an external agency that manages their […]

When Advertising Works

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One of my favourite ever advertisements from an unlikely source: Victorian Worksafe. Why do I like it? It’s never going to win awards for it’s soundtrack or cinematography, but I think the intention of the message is spot on. The TAC have been using different forms of shock-tactics to get their message across with gruesome […]

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