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Category Archives: Search Engine Marketing

The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

B2B Blog Writing Techniques

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing.  As has been the case for many years now, content is king, […]

How To Optimise Your Paid Advertising Facebook Campaign

optimise paid advertising facebook campaign likes and shares

This blog was originally posted on the 18th of March 2019 and has been updated for 2024, incorporating the use of automation and Facebook’s automated rules to enhance your paid advertising campaign performance.  Despite a growing list of competitors in the social media space, Facebook’s user base on continues to increase every year. As do […]

7 Key Metrics To Optimise Your B2B Google Ads

B2B marketers are increasingly embracing online advertising to reach their potential customers. Google Ads can be a powerful B2B marketing tool not only for driving traffic but also for generating leads. However, it can be a costly endeavour if it is not properly set up and maintained, especially for B2B industries, where cost per click […]

How to use negative keywords to optimise B2B Google Ads

How to use negative keywords to optimise B2B Google Ads

Are you running Google Ads for your B2B business? If so, it’s important to optimise your campaigns for the best results. One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your […]

How Google Ads Can Boost Your SEO Results (Really!)

B2B Google Ads | Melbourne

Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. This article does not dispute the above. We definitely believe that using Google Ads alone is not enough for your site to see a […]

Why Your Google Ads Aren’t Meeting Performance Goals

You’ve set up your Google Ads, but for some reason, they’re not achieving the results you hoped for. So, what went wrong? Get the most out of your advertising investment and reach your performance objectives by avoiding these common mistakes. Your Ads Aren’t Showing in Relevant Contexts Are your advertisements receiving a high number of […]

Keyword Research: How To

Keyword Research

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. Keywords are essential for Search Engine Optimisation. In terms of SEO, keywords are […]

Optimising Your Paid Advertising Facebook Campaign as a B2B Business

As with any type of marketing campaign, if your business doesn’t develop a strong Facebook strategy, it’s likely that your long-term performance will suffer. It’s crucial that the monetary and time costs of implementing a Facebook campaign are achieving exceptional results for your business. If you’re not reaching your objectives, you need to ask yourself […]

Steps to Success with Your B2B Paid Search Campaigns


Paid search advertising isn’t used as often in B2B marketing as it is in B2C. Running a successful B2B paid search advertising campaign in niche B2B target markets can be extremely difficult. This is primarily because B2B target markets are smaller, so defining profitable keywords can be challenging. In addition, even once you have found […]

Using Bing as an Alternative SEM Tool

Bing as alternative SEM tool

If until now, you’ve been neglecting Bing as a channel in your search marketing strategy, you’re not alone. In 2018, Google’s ad revenue amounted to almost $US116.3 billion, while Bing’s ad revenue came in at $US3.2 billion. The reason most marketers opt for Google rather than Bing is that more people are on the channel, […]

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