Category Archives: Search Engine Marketing

Why Your Google Ads Aren’t Meeting Performance Goals

You’ve set up your Google Ads, but for some reason, they’re not achieving the results you hoped for. So, what went wrong? Get the most out of your advertising investment and reach your performance objectives by avoiding these common mistakes. Your Ads Aren’t Showing in Relevant Contexts Are your advertisements receiving a high number of […]

Keyword Research: How To

Keyword Research

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. Keywords are essential for Search Engine Optimisation. In terms of SEO, keywords are […]

Optimising Your Paid Advertising Facebook Campaign as a B2B Business

As with any type of marketing campaign, if your business doesn’t develop a strong Facebook strategy, it’s likely that your long-term performance will suffer. It’s crucial that the monetary and time costs of implementing a Facebook campaign are achieving exceptional results for your business. If you’re not reaching your objectives, you need to ask yourself […]

Steps to Success with Your B2B Paid Search Campaigns

Paid

Paid search advertising isn’t used as often in B2B marketing as it is in B2C. Running a successful B2B paid search advertising campaign in niche B2B target markets can be extremely difficult. This is primarily because B2B target markets are smaller, so defining profitable keywords can be challenging. In addition, even once you have found […]

Using Bing as an Alternative SEM Tool

Bing as alternative SEM tool

If until now, you’ve been neglecting Bing as a channel in your search marketing strategy, you’re not alone. In 2018, Google’s ad revenue amounted to almost $US116.3 billion, while Bing’s ad revenue came in at $US3.2 billion. The reason most marketers opt for Google rather than Bing is that more people are on the channel, […]

Why You Are Not On The First Page Of Google

why you are not on the first page of Google

Today’s businesses won’t survive for long without a website. Your website is your brand’s presence online and should demonstrate how your business can add value to potential customers. However, getting online by creating your website is the easy part, ensuring people see it is where it becomes more difficult. 75% of people will never scroll past […]

How To Optimise Your Paid Advertising Facebook Campaign

How to Optimise Your Facebook Advertising Campaign

Despite a growing list of competitors in the social media space, Facebook’s user base on continues to increase every year. As do the marketing opportunities on the platform, as the company continues to update its capabilities and attract a wider audience. Digital Marketers know the power of the Social Media giant and spent $16.6 billion […]

5 Ways to Optimize your B2B Google Ads Campaign

Google ads - banner

Ever wondered how Google reads just a few keywords typed to what you’re looking for and lays down exact results to your search? This is all due to a complex algorithm that first identifies what you’re searching for based on the words that you type, and then delivers the most relevant web content to fit […]

The 6 Steps of Account Based Marketing

Account Based Marketing

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? Well, you’ve come to right place. In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing was initially developed to solve the B2B problem […]

Pay Per Click Advertising Vs Organic SEO

Organic-Vs-PPC

Over 100 billion searches are performed on Google every month. With statistics like this, one thing has become clear to marketers across the globe: Search Marketing is no longer optional, it’s vital. Search Marketing is the process of gaining traffic and visibility from search engines. This can be done through paid advertising, organic search engine […]

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