With over 17 million smartphone users Australia-wide, if you’re yet to optimise your website for mobile, now is the time. The mobile market is expanding at speed and, if you’re unresponsive to this change, you’ll likely lose an abundance of potential leads.
“When someone is mobile, they’re expecting an entirely different experience from the one they’ll get on your standard website” – Social Media Examiner
When navigating your website on a mobile device, people do so in an entirely different way than those using a desktop. This is because, typically, a mobile visitor is searching for the core information about your business, such as a click-to-call phone number or store location.
While lengthy content delving into the intricacies of your product, service or people may be sought after by desktop users, often, when converted onto the small screen of mobile this text can become overwhelming. It’s important that, when optimising your website for mobile, you keep this in mind and ensure your layout and formatting is user-friendly.
Improving the accessibility of your digital domains across numerous devices that all have different screen sizes doesn’t have to be difficult. In fact, by following a few core tips you can get your website up and running on mobile devices and start reaping the benefits in no time.
Get Your WordPress Theme Right
It’s important that, when designing your website, the WordPress theme you select is responsive to mobile devices.
Although most available themes are now optimised for use across numerous screen variations, this is still a crucial step in creating your website. It’s a simple way for you to form a reliable foundation and ensure that your content can be properly rendered, regardless of the device being used. When deciding on a WordPress theme you can also preview how your website will appear on each device and make any required adjustments.
After selecting a secure, responsive theme, you’ll be able to customise your website as you please. While designing an appealing and stylish online domain should, of course, be a priority it’s also essential to consider how your layout and content will adapt on different devices. When it comes to mobile, focus on minimising clutter and maximising functionality.
Finding the right responsive theme for your business may take some time but, in the end, having an optimised, high-quality website will likely benefit you immensely.
Keep Your Site’s Loading Times Low
Generally, smartphones don’t have the same loading capabilities as desktops. A delay that is hardly noticeable on a desktop could be significantly magnified on a mobile device. Even though a loading interruption of a few seconds may not seem like much, it may be all it takes for users to abandon their efforts.
“There are 3 billion people with smartphones, and 1.3 billion who own computers” – DreamHost
With such a large proportion of today’s consumers turning to smartphones, if your website takes an excessive amount of time to load on mobile devices, this could be detrimental to your success. By reducing the amount of content on your loading pages, using a reliable caching plugin and the like, you can improve loading capabilities. In doing this, you’ll be removing potential barriers from the consumer experience that may have otherwise deterred them from inquiring further.
Feedback is Key
Once your website has been finalised, testing its functionality is crucial. You need to determine whether it is, in fact, optimised for usage across several different devices, and there are various ways that you can do this.
Typically, the simplest and quickest approach is to navigate the website using your own mobile device. By doing this, you can efficiently and effectively identify any obvious mistakes or flaws in your current website’s compatibility with mobile screens. However, to ensure that your website is reliably responsive it would be suggested that you take further precautions.
When determining whether your site is optimised for smartphone usage, Google’s mobile-friendly tool can come in particularly helpful. This free resource is dedicated to testing your website’s responsiveness across screens. All you need to contribute is your URL, and this tool will explicitly identify any issues that are preventing your website from being optimised on mobile.
Is your text too small to read, or are your clickable elements too close together? With Google’s mobile-friendly tool, you can find out.
Your business’ prospects and consumers are the people who will actually be viewing your website so, even if it appears to be completely functional, you should seek their feedback. This will provide you with ongoing confirmation that your website’s performance is satisfactory, while also allowing you to improve the customer experience.
Optimise Your Website For Mobile Today
In an increasingly competitive and volatile market, improving the accessibility of your website on mobile devices has never been more important. At the Lead Agency, we have extensive experience building secure, responsive digital domains. For more information, or to speak with a B2B digital marketing expert, get in touch with our proficient team today.
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