Category Archives: Marketing

B2B Social Media Strategies and Best Practices

Social media can be a powerful B2B marketing tool. By maintaining the right image online you can instil confidence in your business, discover more about your stakeholders and position yourself better in your market. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your […]

B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Business

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. Business to […]

The B2B Digital Marketing Mountain

B2B Digital Marketing Mountain

The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. B2C decisions are typically simpler and can even be made instantaneously, for example grabbing a chocolate bar at checkout. Obviously, there are other B2C decisions that require much more consideration, such as the purchase of a […]

The Definitive Guide to Machine Learning for Marketers in 2017

machine learning for marketing

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going […]

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. Whilst it comes as no surprise that the B2B marketing ecosphere is changing, there have been some noteworthy shifts in how B2B purchasing decisions are happening, but also who is responsible for influencing them. […]

Pay Per Click Advertising Vs Organic SEO

Over 100 billion searches are performed on Google every month. With statistics like this, one thing has become clear to marketers across the globe: Search Marketing is no longer optional, it’s vital. Search Marketing is the process of gaining traffic and visibility from search engines. This can be done through paid advertising, organic search engine […]

7 Things You Should Know About Marketing Automation

Marketing Automation programs have been around for a while now, but marketers and business owners alike still struggle to understand the concept; commonly asking ‘what exactly is marketing automation’ and ‘how can it help grow my business?’ 1. So, What Exactly is Marketing Automation? Marketing Automation is a software solution that helps businesses track a […]

Social Media Marketing for B2B Business

There’s no denying the success of social media marketing. That’s why 83% of marketers indicate that it’s an important part of their business’ marketing strategy [Social Media Examiner]. While the benefits of social media marketing practically speak for themselves, most social media marketing still comes from B2C companies, which leaves us wondering why B2B is […]

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