When a customer makes a purchase, signs up for an email newsletter, sends in some correspondence to your company, or otherwise initiates contact in any way, do you send them a follow-up thank-you email? If not, you’re missing out on one of the most important B2B marketing strategies available to you! Consider some advantages of […]
If you sell products or services to other businesses, you know how difficult B2B marketing can be. There are far fewer businesses that may purchase from you than consumers so your potential leads are already few and far between, and getting those leads in the first place can be struggle. However, those leads are a […]
The word “strategy” is one of those words used in business and marketing to add importance to a statement or argument. For all of those strategy statements: strategic roadmaps, corporate strategies, innovation strategies, and so on, most ideas labeled as “strategy” fail to affect meaningful change.