Category Archives: Marketing Strategy

Thank-You emails are the most important B2B marketing strategy

b2b marketing

When a customer makes a purchase, signs up for an email newsletter, sends in some correspondence to your company, or otherwise initiates contact in any way, do you send them a follow-up thank-you email? If not, you’re missing out on one of the most important B2B marketing strategies available to you! Consider some advantages of […]

The B2B Marketing Lead Generation Cheat Sheet

b2b marketing

If you sell products or services to other businesses, you know how difficult B2B marketing can be. There are far fewer businesses that may purchase from you than consumers so your potential leads are already few and far between, and getting those leads in the first place can be struggle. However, those leads are a […]