Category Archives: Marketing Strategy

Top B2B Content Marketing Strategies for 2019 and Beyond

Top b2b content marketing strategies

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated. As such, clients and potential […]

The Secret to Finding the Right Keywords for your SEO Strategy


Search engine optimisation is a crucial component of your organisation’s B2B digital marketing strategy. Integrating the right keywords across your online domains is at the heart of maximising your visibility, but how can you determine which ones will be the most effective? In 2017, it was found that those in the top position on Google […]

How to Optimise Your Law Firm Marketing Strategy

Optimise law firm marketing strategy

Like many other industries, Australia’s legal landscape is constantly evolving. In order to stay relevant, law firms have to keep on top of the external factors that impact their industry and the overall environment that shapes consumer behaviour. The innovation of technology has lead to humans collaborating with machines, manual tasks becoming automated and a […]

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Content marketing is one of the most effective ways to promote your B2B business. Content tells your audience about who you are and what your business does. It builds your brand and articulates your value proposition to move customers further through the B2B buyer journey to sale. Not only that; but you can’t launch a digital marketing […]

Why Internal Linking is a Vital Part of Any SEO Strategy

Internal linking in SEO

SEO is a marathon, not a sprint. It’s funny how Google’s search algorithm is so dynamic` that the only thing constant in SEO is change. It is crucial for a company to sustain successful SEO, as it is a huge part of any B2B digital marketing strategy. Search engine optimisation is one of the most […]

5 B2B Social Media Strategies & Best Practices

power of influencer marketing

Understanding B2B social media can be challenging. Research brands that are flourishing on social media and the chances are the first ten companies you stumble across are B2C companies. You’ll rarely hear about an HR consultancy going viral on Instagram or a rubber manufacturer crushing it on Facebook. That’s not to say that B2B companies […]

6 B2B Email Marketing Strategies to Boost Engagement

email marketing

Email marketing remains one of the most effective B2B marketing methods. According to WordStream, email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’ However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Whether […]

How to Apply Google Analytics to Increase Your Website Leads

Header - Google Analytics

Considering 67% of the buyer’s journey is now done digitally, your brand won’t survive long nowadays without a website. Smart companies invest time and resources designing the front end of their website to ensure it creates creditability and trust in the brand and generates leads for the business. Even smarter companies also invest time and […]

The Single Most Effective Content Marketing Strategy for B2B

Know Your Customer

The Single Most Effective Content Marketing Strategy for B2B Is… … Knowing Your Customer Content Marketing has become part of the marketing strategy of a staggering 93% of B2B Marketers [Australian Content Marketing Research, King Content 2014]. The B2B brand-customer relationship is no longer based on one-way communication, but rather focuses on two-way brand engagement. […]

Number One Strategy For B2B Marketing: Keep Working On Your Leads

b2b marketing

Business marketing is a never-ending endeavor. Marketing is the facilitator of growth but at the foundational level it is also the sustainer. Without effective B2B marketing strategies, a company would lack viability and profitability. The primary focus or objective of any B2B marketing campaign is to generate leads. But unfortunately, not all leads are potential […]