Category Archives: Marketing Strategy

3 Reasons Why Your B2B Leads Aren’t Converting

You’re attracting an influx of leads, but still struggling to drive conversions and reach your B2B business’ objectives – what’s going wrong? It’s not uncommon for B2B organisations to encounter issues when working towards converting leads, and if you look at the statistics, they paint a pretty good picture of why this is the case. […]

How Your B2B Business Can Use Data More Effectively

B2B marketers unanimously agree that quality data empowers them to deliver the right message to customers at just the right time – Dun & Bradstreet The value of applying marketing data to B2B campaigns is undeniable. Businesses that adopt a data-driven approach to marketing have an advantage over the competition, and are more likely to […]

The Shift to Digital: Enhancing the Online Customer Experience

In recent times, life as we know it has changed dramatically and, to the disdain of many Australians, COVID-19 restrictions may not be eased for more than six months. As the environment within which we live and work evolves and adapts, your B2B marketing strategy needs to develop as well. These are incredibly volatile times […]

B2B Marketing Collateral Ideas to Keep You Busy

The Australian economy has taken a monumental blow in recent weeks, with the fallout from the ongoing coronavirus pandemic placing immense financial strain on companies across the country. Due to the existing business climate and, more specifically, its incredibly volatile state, many organisations are looking to cut costs. This is, for many, being done in […]

3 Practical Ways to Build an Exceptional Inbound Marketing Strategy

When people think of marketing, outbound tactics are often the first to come to mind. Strategies of this nature are disruptive, as the consumer isn’t actively searching for the product or service being advertised to them. Businesses employing this tactic seek out potential customers and target them through relatively traditional marketing approaches. Television, print or […]

Are You Overlooking Technical Elements in Your SEO Strategy?

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. What these marketers need to remember is that technical SEO is one of the most important elements of any B2B SEO strategy. Technical SEO is not as time-consuming as other SEO tactics like content, link building, and on-page […]

How to Identify and Remove Bottlenecks in Your Marketing Funnel

When it comes to B2B selling, the purchasing process can be both long and complex. Prospects are likely to engage in extensive research, carefully evaluating their options prior to making a buying decision. If your current B2B sales strategy doesn’t take this into account, you may be losing valuable leads that become ‘stuck’ in funnel […]

A Comprehensive Guide to B2B Remarketing

Remarketing has been proven to increase conversions, improve brand recall, and reduce lost prospects. If you’re not currently using it as part of your digital marketing strategy, it’s time to start considering it. It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they […]

How to Optimise Your B2B Local SEO Strategy

Local Search Engine Optimisation, or local SEO, is a type of SEO that focuses on optimising a website so that it is found in local search results. As 46% of all searches on Google are seeking local information, local search is a vital component of any comprehensive Search Engine Optimisation campaign. The premise behind is the […]

B2B Email Marketing Best Practices for 2019

Email Marketing

“For every $1 spent, $44.25 is the average return on email marketing investment.” –  Experian Over 87% of B2B marketers are using email. Why? Because it works. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. For B2B companies, it is […]