Complete the questions below and one of our expert consultants will analyse your current marketing activities. We will provide a report on your current marketing performance and make recommendations to get more value from your marketing. Step 1 of 5 20% Your Email* Your name*Your company*Your contact*Section 1: Your Business EnvironmentWhat is the annual turnover of your business?Under $1m$1m - $5m$5m - $20m$20m - $100mOver $100mWhat industry best describes your business?Accounting/FinanceAdvertising/Public RelationsAerospace/AviationArts/Entertainment/PublishingAutomotiveBanking/MortgageBusiness DevelopmentBusiness OpportunityClerical/AdministrativeConstruction/FacilitiesConsumer GoodsCustomer ServiceEducation/TrainingEnergy/UtilitiesEngineeringGovernment/MilitaryGreenHealthcareHospitality/TravelHuman ResourcesInstallation/MaintenanceInsuranceInternetJob Search AidsLaw Enforcement/SecurityLegalManagement/ExecutiveManufacturing/OperationsMarketingNon-Profit/VolunteerPharmaceutical/BiotechProfessional ServicesQA/Quality ControlReal EstateRestaurant/Food ServiceRetailSalesScience/ResearchSkilled LaborTechnologyTelecommunicationsTransportation/LogisticsOtherWhat type of business do you engage in?Mostly Business 2 BusinessBoth Business 2 Business and Business 2 ConsumerMostly Business 2 ConsumerWhat product or service offering best describes your business?ProductsServicesSolutions (both products & services)How many employees work in your business?1-1011-5050+What percent of your employees interact with your customers?What percent of your employees are responsible for sales? Section 2: What is your biggest marketing issue?What is your biggest marketing issue?Attracting new prospects/leadsProspects/leads take too long to convert into customersMaking the most of our prospects/leadsLosing prospects/leads in the sales processSales team wastes time on managing prospects/leadsPresenting a professional image to our prospects/leadsSales and marketing not working togetherNot leveraging cross-sell/upsell to customersLittle post-sales engagement and communicationOtherOther reasons:What is your biggest untapped marketing/sales opportunity? Section 3: Your customersDo you speak to your customers to understand what they want and think about you?Regularly follow a processOccasionally when it comes upRarelyNeverWhen was the last time you surveyed your active customers?Within the last 12 monthsWithin the last 3 yearsWe have never surveyed our customersWhen was the last time you surveyed your lapsed/inactive customers?Within the last 12 monthsWithin the last 3 yearsWe have never surveyed our customersDo you follow up customers, lapsed customers and prospects? Email newsletter subscription Sales phone calls Personal emails Social Media updates We don't have a coordinated approach Do you measure customer service or customer satisfaction levels?Yes, we have Service Level Agreements (or similar)Yes, we survey customers/contacts for feedbackYes, we have onlineDo you measure customer service or customer satisfaction levels?Regulary, we have Service Level Agreements (or similar)Regulary, we survey customers/contacts for feedbackRegulary, we have online surveys and feedback formsOccasionally, we sometimes seek feedbackOccasionally, we respond to feedback (online, email, phone etc)Never, we only respond to complaints/issues Section 4: Your Marketing StrategyDo you review your competitors to see what they do differently to you?RegularlyOcasionallyNeverDo you analyse trends in and around your market?RegularlyOccasionallyNeverDo you have a current marketing plan?Yes, an ordered, written documentYes, it's a series of bullet pointsNo, it changes to oftenNo, it's in my headHow often is it updated and reviewed?What percent of your marketing activties are not planned ahead?How much time do you spend on marketing per month?How do you currently measure your marketing effectiveness? We don't have specific measures Company sales Customer numbers New prospects/leads Brand awareness Market research Customer retention Customer Lifetime Value Market Share Other Section 5: Your Marketing ActivitiesPlease list the range of marketing activities you currently engage in (as a percent of your marketing budget)?AdvertisingPublic RelationsEvents/seminarsSponsorshipsWebsitesOnline advertisingSearch Engine OptimisationDirect Marketing (letters etc)Telemarketing/Cold CallingProduct DevelopmentMarketing collateral (brochures etc)Strategic Partnerships/AffiliationsMarket ResearchOther activitiesOther activities (details) This iframe contains the logic required to handle AJAX powered Gravity Forms.
