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B2B Marketing Sydney
B2B Marketing Specialists
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1300 146 375
B2B MARKETING AUDIT
WE CAN HELP YOU FIND SOLUTIONS TO YOUR BIGGEST MARKETING CHALLENGES
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WE CAN HELP YOU FIND SOLUTIONS TO YOUR MARKETING CHALLENGES
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1300 146 375
Complete the questions below and one of our expert consultants will analyse your current marketing activities.
We will provide a report on your current marketing performance and make recommendations to get more value from your marketing.
Step 1 of 5
20%
Your Email
*
Your name
*
Your company
*
Your contact
*
Section 1: Your Business Environment
What is the annual turnover of your business?
Under $1m
$1m - $5m
$5m - $20m
$20m - $100m
Over $100m
What industry best describes your business?
Accounting/Finance
Advertising/Public Relations
Aerospace/Aviation
Arts/Entertainment/Publishing
Automotive
Banking/Mortgage
Business Development
Business Opportunity
Clerical/Administrative
Construction/Facilities
Consumer Goods
Customer Service
Education/Training
Energy/Utilities
Engineering
Government/Military
Green
Healthcare
Hospitality/Travel
Human Resources
Installation/Maintenance
Insurance
Internet
Job Search Aids
Law Enforcement/Security
Legal
Management/Executive
Manufacturing/Operations
Marketing
Non-Profit/Volunteer
Pharmaceutical/Biotech
Professional Services
QA/Quality Control
Real Estate
Restaurant/Food Service
Retail
Sales
Science/Research
Skilled Labor
Technology
Telecommunications
Transportation/Logistics
Other
What type of business do you engage in?
Mostly Business 2 Business
Both Business 2 Business and Business 2 Consumer
Mostly Business 2 Consumer
What product or service offering best describes your business?
Products
Services
Solutions (both products & services)
How many employees work in your business?
1-10
11-50
50+
What percent of your employees interact with your customers?
What percent of your employees are responsible for sales?
Section 2: What is your biggest marketing issue?
What is your biggest marketing issue?
Attracting new prospects/leads
Prospects/leads take too long to convert into customers
Making the most of our prospects/leads
Losing prospects/leads in the sales process
Sales team wastes time on managing prospects/leads
Presenting a professional image to our prospects/leads
Sales and marketing not working together
Not leveraging cross-sell/upsell to customers
Little post-sales engagement and communication
Other
Other reasons:
What is your biggest untapped marketing/sales opportunity?
Section 3: Your customers
Do you speak to your customers to understand what they want and think about you?
Regularly follow a process
Occasionally when it comes up
Rarely
Never
When was the last time you surveyed your active customers?
Within the last 12 months
Within the last 3 years
We have never surveyed our customers
When was the last time you surveyed your lapsed/inactive customers?
Within the last 12 months
Within the last 3 years
We have never surveyed our customers
Do you follow up customers, lapsed customers and prospects?
Email newsletter subscription
Sales phone calls
Personal emails
Social Media updates
We don't have a coordinated approach
Do you measure customer service or customer satisfaction levels?
Yes, we have Service Level Agreements (or similar)
Yes, we survey customers/contacts for feedback
Yes, we have online
Do you measure customer service or customer satisfaction levels?
Regulary, we have Service Level Agreements (or similar)
Regulary, we survey customers/contacts for feedback
Regulary, we have online surveys and feedback forms
Occasionally, we sometimes seek feedback
Occasionally, we respond to feedback (online, email, phone etc)
Never, we only respond to complaints/issues
Section 4: Your Marketing Strategy
Do you review your competitors to see what they do differently to you?
Regularly
Ocasionally
Never
Do you analyse trends in and around your market?
Regularly
Occasionally
Never
Do you have a current marketing plan?
Yes, an ordered, written document
Yes, it's a series of bullet points
No, it changes to often
No, it's in my head
How often is it updated and reviewed?
What percent of your marketing activties are not planned ahead?
How much time do you spend on marketing per month?
How do you currently measure your marketing effectiveness?
We don't have specific measures
Company sales
Customer numbers
New prospects/leads
Brand awareness
Market research
Customer retention
Customer Lifetime Value
Market Share
Other
Section 5: Your Marketing Activities
Please list the range of marketing activities you currently engage in (as a percent of your marketing budget)?
Advertising
Public Relations
Events/seminars
Sponsorships
Websites
Online advertising
Search Engine Optimisation
Direct Marketing (letters etc)
Telemarketing/Cold Calling
Product Development
Marketing collateral (brochures etc)
Strategic Partnerships/Affiliations
Market Research
Other activities
Other activities (details)
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