Meet The Lead Agency

Get To Know The Lead Agency Team:


Here at The Lead Agency we specialise in the unique B2B marketing services landscape: where purchasing decisions are often a complicated and considered purchase with long lead-times. It is the aim of our experienced management team to bring the Sales and Marketing functions of your business closer together through Sales Enablement. Our Melbourne marketing consultants focus on providing more leads for your business AND, better quality leads for your business.

Andrew Silcox, Managing Director


As Director of The Lead Agency, Andrew draws on over 20 years experience in marketing and communications. As a leading Melbourne marketing consultant, Andrew specialises in strategic marketing and branding for a range of B2B organisations from financial and professional services, publishing, manufacturing, building, local government and the education sector.

His background covers a wide range of disciplines in the marketing and communications fields, including roles in advertising, public relations, events and strategic marketing. Andrew is passionate about closely aligning marketing and sales through to create tangible value for any company’s marketing effort. He has worked on strategic marketing projects for a range of companies including Trading Post, Wesfarmers, BlueScope Steel and Bendigo Bank.

Andrew is also a former director of the Australian Marketing Institute and founded the Australian Marketing Institute Emerging Marketer’s program to help young marketers through career assistance, peer development and industry mentoring.


Kimberly McNeil, Lead Consultant – Digital

BIntBus (French/German/Mktg) & First Class Mktg Honours

Certified in both Google Analytics and Google AdWords, Kimberly specialises in Content Marketing, SEO, Adwords & Analytics, and knows what it takes to convert marketing conversations into sales.

Her background in International Business with a modern language and marketing focus enables Kimberly to effectively communicate marketing messages to wide audiences. Kimberley has managed inbound marketing projects and produced content for companies with specialisations ranging from designer furniture to recruitment. Whatever your audience, Kimberley can tailor messages for your business designed to cut through the noise and find your ideal customer.


Alvin Dayao, Digital Marketing Specialist

BS Information Technology

A digital marketing expert with 6 years of experience across the web, Alvin specialises in SEO (search Engine Optimisation), SEM (Search Engine Marketing) and SMM (Social Media Marketing). He is accredited in Google Analytics, Google Adwords and Bing Ads and has worked with clients in a wide range of industries.

Alvin has worked on organic and paid campaigns, using his in-depth knowledge of the sector to identify trends and insights, and optimise the performance of these campaigns. Applying his expertise and experience, Alvin knows how to develop campaigns that generate more leads and better quality leads for our clients.


Julianne Aclaro, Design & UX Specialist

BS Marketing BA Multimedia Arts

Julianne is a graphic design specialist with 9 years experience across a range of disciplines. Commencing her career as a print and advertising designer, she shifted her focus on digital design and user experience (UX) as she believed it provided a outlet for her interactive and dynamic approach.

A skilled designer with an eye for detail, she combines her experience in the industry with her flair for modern design to create quality on and offline materials. Julianne knows how to create web and print materials that not only capture the attention of her audience, but also drive them to take action.


Madison Seymour, Digital & Social Media Marketing Specialist

BBus – Applied Mktg

Madison has experience extracting business outcomes through appropriate social media channels and regards customer service and satisfaction to be paramount in all successful business ventures.

Madison has worked on Digital and Social Media Marketing projects for a range of companies including Witchery Fashions Pty. Ltd., BlueScope Distributions and PSC Insurance Group. With experience in both the B2B and B2C Marketing landscapes, she knows the importance of putting the customer at the centre of all marketing and business strategies.


Daniel Brasher, Digital Copywriter & Marketing Assistant

AdvDip.Arts, BCA, GradDip.PR, M.Comm

Daniel has worked in a variety of Marketing and Communications roles since graduating from RMIT’s Master of Communication degree in 2014. Some of the roles he has assumed include copywriter, PR consultant, graphic designer, and social media coordinator. Daniel has worked in a variety of work environments, from large-scale agencies to running his own freelance marketing and web business.

He specialises in digital marketing and has experience in SEO, SEM, and SMM. Daniel has worked and volunteered with a variety of businesses in various industries, ranging from Mining, Construction, Arts, Insurance, Government, Accounting, Automotive, Hospitality and Retail.