B2B Marketing Experts

We’re Melbourne marketing consultants with a focus on B2B marketing.

Our Melbourne marketing consultants help our clients to accelerate sales and increase the quality of leads and new sales opportunities.

Our services include B2B marketing strategy development; lead generation, lead management and nurturing; marketing automation; digital marketing; content marketing; and referral marketing.

We specialise in the unique B2B marketing services landscape: where purchasing decisions are often a complicated and considered purchase with long lead-times.

Our aim is to bring the Sales and Marketing functions of your business closer together through Sales Enablement. Our Melbourne marketing consultants focus on providing more leads for your business AND, better quality leads for your business.

Why use the Lead Agency?

Our principal has over 20 years experience in marketing with 15 years experience specifically in B2B  marketing. We’ve worked on some of the biggest and most complicated B2B brands. Some of the clients we have worked with include:

  • Bendigo Bank
  • BlueScope Steel
  • PSC Insurance
  • Siemens
  • Swinburne University
  • Telstra [Trading Post].

GET HELP WITH YOUR
B2B MARKETING

Managing Director - Andrew Silcox The Lead Agency

Andrew Silcox
Managing Director

BEcon BA MBus AFAMI CPM


As Director of The Lead Agency, Andrew draws on over 20 years experience in marketing and communications. As a leading Melbourne marketing consultant, Andrew specialises in strategic marketing and branding for a range of B2B organisations from financial and professional services, publishing, manufacturing, building, local government and the education sector.

His background covers a wide range of disciplines in the marketing and communications fields, including roles in advertising, public relations, events and strategic marketing. Andrew is passionate about closely aligning marketing and sales through to create tangible value for any company’s marketing effort. He has worked on strategic marketing projects for a range of companies including Trading Post, Wesfarmers, BlueScope Steel and Bendigo Bank.

Andrew is also a former director of the Australian Marketing Institute and founded the Australian Marketing Institute Emerging Marketer’s program to help young marketers through career assistance, peer development and industry mentoring.

Kimberly McNeil
Lead Consultant (Digital)

BIntBus (French/German/Mktg) & First Class Mktg Honours

Certified in both Google Analytics and Google AdWords, Kimberly specialises in Content Marketing, SEO, Adwords & Analytics, and knows what it takes to convert marketing conversations into sales.

Her background in International Business with a modern language and marketing focus enables Kimberly to effectively communicate marketing messages to wide audiences. Kimberly has managed inbound marketing projects and produced content for companies with specialisations ranging from designer furniture to recruitment. Whatever your audience, Kimberly can tailor messages for your business designed to cut through the noise and find your ideal customer.

Kimberly McNeil - Digital Marketing Specialist The Lead Agency

Alvin Dayao
Digital Marketing Specialist

BS Information Technology

A digital marketing expert with 6 years of experience across the web, Alvin specialises in SEO, SEM and Social Media. He is accredited in Google Analytics, Google Adwords and Bing Ads and has worked with clients in various industries.

Alvin has worked on organic and paid campaigns, using his in-depth knowledge of the sector to identify trends and insights, and optimise the performance of these campaigns. Applying his expertise and experience, Alvin knows how to grow and develop campaigns that generate the results that our customers need.

Julianne Aclaro
Digital Design Specialist

BS Marketing BA Multimedia Arts

Julianne is a web design specialist with more than 9 years experience in the industry. Commencing her career as a print and advertising designer for an Ad Firm, she has recently shifted to focus on digital design as it is more interactive and dynamic.

A skilled designer with an eye for detail, she combines her experience in the industry with her flair for modern design to create quality on and offline materials. Julianne knows how to create web and print materials that not only capture the attention of her audience, but also drive them to take action.

Shane Chand
Senior Digital Consultant (SEO)

BS Information Technology

A digital marketing expert with 6 years of experience across the web, Alvin specialises in SEO, SEM and Social Media. He is accredited in Google Analytics, Google Adwords and Bing Ads and has worked with clients in various industries.

Alvin has worked on organic and paid campaigns, using his in-depth knowledge of the sector to identify trends and insights, and optimise the performance of these campaigns. Applying his expertise and experience, Alvin knows how to grow and develop campaigns that generate the results that our customers need.

Daniel Brasher
Digital & Content Marketing Specialist

MComm, AdvDip.Arts, BCA, GradDip.PR

Daniel has worked in a variety of Marketing and Communications roles since graduating from RMIT’s Master of Communication degree in 2014. Some of the roles he has assumed include, copywriter, PR consultant, graphic designer, and social media coordinator.

Daniel has worked in a variety of work environments, from large-scale agencies to running his own freelance marketing and web business. He specialises in digital marketing, and has experience in SEO, SEM, and SMM.

He has also worked and volunteered with a variety of businesses in various industries, ranging from Mining, Construction, Arts, Insurance, Government, Accounting, Automotive, Hospitality and Retail.

Daniel Brasher
Ine Lorentzen

Ine Lorentzen
Digital & Social Media Marketing Specialist

MComm, BA, ABC (Creative Studies)

Ine has worked with the Lead Agency since graduation From RMIT’s Master of Communication degree in 2016.

She specialises in Content Marketing and Social Media strategies, knowing what tactics to use to reach desired business goals. Ine majored in Public Relations in 2014 and is Certified in Google Marketing.

Originally from Norway, Ine’s background at Norwegian School of Creative Studies enables her to effectively create engaging and creative content aimed at a target audience. With a focus on customer service as a key marketing USP, Ine relishes converting prospects into valuable, recurring clients.

Madison Seymour
Digital & Social Media Marketing Specialist

BBus – Applied Mktg

Madison has experience extracting business outcomes through appropriate social media channels and regards customer service and satisfaction to be paramount in all successful business ventures.

Madison has worked on Digital and Social Media Marketing projects for a range of companies including Witchery Fashions Pty. Ltd., BlueScope Distributions and PSC Insurance Group. With experience in both the B2B and B2C Marketing landscapes, she knows the importance of putting the customer at the centre of all marketing and business strategies.

Madison Seymour - Marketing Expert The Lead Agency

Are you struggling to find the right approach to your B2B marketing?

Do you need help improving the way your business generates more and better quality leads?

Speak to The Lead Agency: our proven approach can help your business succeed.

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