Category Archives: Marketing Automation

Why Your Company Should be Using B2B Marketing Automation

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. According to a report from Adestra, marketers say that the biggest benefits of marketing automation are time-saving (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities such as up-selling (58%). When carried out effectively, […]

Marketing Automation, B2B Marketing & the Future

b2b marketing automation

In business you constantly search for your panacea. You are well-versed with what your pain points are – from lack of customer insight, to a lack of time – but the solutions that are sought do not always yield the results that are needed. In business you constantly search for your panacea. You are well-versed […]

7 Things You Should Know About Marketing Automation

Marketing Automation

Marketing Automation programs have been around for a while now, but marketers and business owners alike still struggle to understand the concept; commonly asking ‘what exactly is marketing automation’ and ‘how can it help grow my business?’ 1. So, What Exactly is Marketing Automation? Marketing Automation is a software solution that helps businesses track a […]

Marketing Automation: The Future of B2B Marketing

marketing automation experts melbourne

Have you ever wondered if Facebook has been reading your mind? Since that one day you searched for DIY wedding invitations, there have been advertisements popping up all over the place with tips and tricks for getting married on a budget. Your feed is full of low-price wedding dresses and sales on honeymoon destinations. You […]

Marketing Automation & Your Business


Part of the reason behind the slow uptake of Marketing Automation is that many companies still don’t really know what Marketing Automation is or how it can benefit their business, and as such, do not know how to implement it effectively. Businesses who can master the platform now are positioning themselves for future success, that’s […]

Marketing Automation Strategies For Successful Lead Conversion

Marketing Automation

The term “Marketing Automation” has become a buzz-word, with many marketers under the impression that all digital marketing tools, including those specific to lead generation and overall growth, fall under the category of Marketing Automation. This misconception often leads to unsuccessful automated marketing efforts that do not speak to specific prospect needs and challenges. It […]

9 Marketing Automation Statistics Your CEO Should Know

Marketing Automation Stats You Should Know

The latest buzzword in B2B marketing; marketing automation is a sophisticated software solution that focuses on nurturing customer leads. From the moment the consumer enters the top of the marketing funnel, marketing automation helps guide them through to purchase. As the uptake of Marketing Automation increases, The Lead Agency looks at the statistics behind the […]

5 Common Mistakes with Marketing Automation


Marketing Automation is being adopted by organisations at faster rates than ever before [Sirius Decisions B-to-B Marketing Automation Study 2014]. When implemented well it can drive significant growth in businesses both large and small, but get it wrong and it can prove a costly misadventure. 42% of CRM users are planning to increase their marketing […]

Now Is the Time To Embrace Business Marketing Automation

business marketing

Business marketing is at the crux of any company’s success. As imperative B2B marketing is, it is dauntingly complicated. Many companies invest fairly in various kinds of marketing but they fail to assess the return on investment. Without assessing the returns, investments in business marketing can never be deemed a success or a failure. It […]

The Difference Between Email Marketing & Marketing Automation


The latest buzzword in B2B marketing, marketing automation is a sophisticated software solution that focuses on nurturing customer leads. Email marketing is one of the most commonly used platforms within the wider marketing automation strategy, which often leads to confusion between the two. The main difference between B2B email marketing and B2B marketing automation is […]