Category Archives: Lead Generation

Marketing Automation, B2B Marketing & the Future

b2b marketing automation

In business you constantly search for your panacea. You are well-versed with what your pain points are – from lack of customer insight, to a lack of time – but the solutions that are sought do not always yield the results that are needed. In business you constantly search for your panacea. You are well-versed […]

How Referrals Work For Lead Generation Marketing

lead generation marketing

We all understand the potential of referrals for lead generation marketing. Despite this, very few businesses are using planned and consistent referral programs for lead generation marketing. Referrals And Lead Generation Marketing When someone tells their friend that your company can help them with a potential problem, and that friend takes their advice and comes […]

How To Build A Referral Lead Generation Campaign

lead generation campaign

Establishing a lead generation campaign can feel like a complex venture in this day and age. However, when you break things down into various, achievable components, your lead generation campaign can become a little easier to manage and utilize. Learning how to build a referral lead generation campaign is a good example of this. Referrals […]

Five Lead Generation Marketing Tips For Referrals

lead generation marketing

It’s common knowledge that referrals are an essential component to lead generation marketing. We understand the intense value of word-of-mouth for lead generation marketing. The problem lies in figuring out ways in which a company can get those reviews and connections. Interaction with current and potential customers, listening to current and potential customers, and responding to […]

Write Great Lead Generation Campaigns Telemarketing Script

Lead Generation Campaigns

Bringing in new customers through lead generation campaigns involves utilising a number of possibilities. One such possibility involves the creation of telemarketing scripts for lead generation campaigns. This strikes some as an extremely difficult venture. Writing a letter to potential customers can be a challenging endeavor for some, but an entire telemarketing script? It’s not impossible by […]

How To Write A Great Lead Generation Marketing Letter

lead generation marketing

Constructing a lead generation marketing letter can be a difficult venture. You’re not sure how to open the letter. You don’t know how to appeal to the reader in a way that engages them as both a person and a potential customer. You don’t know how long something like a lead generation marketing letter should be. A serious lead […]

Referral Lead Generation Marketing Best Practices

lead generation marketing

Referrals are a strong component to your lead generation marketing. However, like any component to lead generation marketing, there are good practices and bad practices. Good referral marketing practices will prove invaluable to your lead generation marketing practices. Bad referral marketing practices will cause you to rely on luck, which will undoubtedly put you further and further behind […]

Using Keyword Research For Lead Generation Marketing

lead generation marketing

Keyword research is popularly associated with search engine optimisation. However, it can also prove to be an invaluable tool when utilised in lead generation marketing. While you would be likely to use keyword research in your SEO marketing strategies, it can just as easily be applied to your plans with lead generation marketing. All you have to do is […]

Why Referrals Work For Lead Generation Campaigns

lead generation campaigns

Why do referrals work for your lead generation campaigns? It’s largely because the referral system can indeed seem messy and complicated at times, but it is a system that nonetheless has a proven record for generating leads. Why? Because when referrals are utilised in lead generation campaigns, the potential to create a relationship that’s beneficial for […]

Lead Generation Campaigns: 5 Ways to Improve Lead Generation on Your Website

lead generation campaigns

Almost everyone today uses internet to carry out extensive research and collate information about various things including details of numerous companies. Hence, it is important for businesses to enrich their website and upload valuable content on it. This further helps them attract prospective customers and buyers. In the absence of an effective lead generation strategy, […]

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