Insurance Marketing

Specialised marketing solutions for the insurance industry

Are you looking for a B2B marketing agency that understands the specific demands of the Insurance sector?

The Lead Agency can provide the solution to your Insurance Marketing needs.

We are a specialist B2B digital marketing agency with expertise in B2B digital marketing strategy, content marketing, digital lead generation, lead nurturing and marketing automation.

Marketing to the Insurance Sector

Insurance Makreting is distinct from any other form of B2B Marketing. It requires the ability to distil complicated products and services into digestible content, as well as form competent strategies that will help you retain customers.

Here at The Lead Agency, we take an analytical approach to your firm’s marketing, by identifying marketing options, evaluating the opportunity costs associated with them and choosing the best options to fit your firm’s goals.

Whether you are an Authorised Representative, a Broking Network, an Insurer or an Underwriter, The Lead Agency will work on your behalf to optimise your marketing activities, maintain necessary communications and deliver hot leads to grow your customer base.

At The Lead Agency, we guarantee:

  • Strong lead pipelines that attract, nurture and educate new customers – ultimately, engaging them and motivating them to act;
  • Tactical upsell and cross-sell strategies that build a strong and effective referral culture with your customers;
  • Targeted and consistent marketing conversations by regularly communicating with the right audience for your business;
  • Focused marketing activities that deliver tangible value to your business: more leads or better quality leads for your business.

Fill in one of our free marketing audit survey forms, or call us directly, to uncover new marketing possibilities.

What We Can Offer Your Insurance Business

The Lead Agency has over 20 years experience in B2B marketing strategies and lead generation campaigns – as well as significant experience working with various Insurance businesses.

We understand the B2B marketing process is about long lead times – our strategies take this into account. We are experts at implementing strategies that align with your current business goals and marketing objectives.

In the Insurance sector, B2B marketing activities fall into either one of four categories:

  • Attracting new customers;
  • Selling more to your existing customers;
  • Cross-selling other services to your existing customers; or
  • Finding new customers in complementary markets.

As a leading Melbourne B2B marketing agency, we know that any marketing effort has to align with one of these business strategies.

Our Services

We have experience in driving measurable results through effective strategies and quality marketing services.


Our strategies are founded on years of experience working with successful Insurance businesses. We know how to make strategies that will deliver results for brand, optimise acquisitions, and complement your existing Marketing activities through Integrated Digital Marketing and Communications.

We take a customer-centric approach to all our strategy and work closely with you to identify and attract new business.

View some of the B2B Strategy services we offer below:


Our Digital Marketing is one of the cornerstones of our services here at The Lead Agency. We know the value that digital channels can play in acquiring leads, building open channels of communication and solidifying your internal marketing and communications.

Our unique approach focuses on optimising existing assets and resources to generate more leads and better quality leads for your sales team.
View some of the B2B Digital services we offer below:


Lead generation is our specialty at The Lead Agency. Using an integrated Marketing approach, we deliver hot leads through timely and personalised advertising campaigns through multiple touch points.

We focus on the B2B buying journey by addressing digital, data, content, communications, technology, lead generation/nurturing to create more leads and better quality leads for your Insurance business.

View some of the Lead Generation services we offer below:


Our expert B2B marketing consultants will analyse your current marketing activities. 

We will provide a report on your current marketing performance, make recommendations to extract greater value from your marketing and deliver results for your Insurance business.


Are you struggling to find the right approach to your B2B marketing?

Do you need help improving the way your business generates more and better quality leads?

Speak to The Lead Agency: our proven approach can help your business succeed.