Marketing Tips for B2B marketing


Infographic: The Pros & Cons of Outsourcing B2B Content Marketing

In an environment where content is key, the pressure is on for brands to deliver. Getting your B2B content marketing strategy right can lead to increased brand awareness, improved lead generation and general sales success. However, getting it wrong can drain your company’s time and resources, and even damage your brand’s reputation.

B2B companies are outsourcing an average of 68% of their content development and distribution [Starfleet Media, 2014], which begs the question: is content marketing best left to the experts?

21.05.15 Outsourcing Content Marketing

For more information, see previous blog ‘The Pros & Cons of Outsourcing B2B Content Marketing”


Kim McNeil

Kimberly McNeil has a First Class Honours in Marketing, backed up with education in International Business. A certified Google expert, with focus on Content Marketing, SEO, Adwords & Analytics, she knows what it takes to convert marketing conversations into sales. Creating compelling content is essential in all stages of the B2B Buying Cycle in order to engage your customer and build the relationship.

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