In an environment where content is key, the pressure is on for brands to deliver. Getting your B2B content marketing strategy right can lead to increased brand awareness, improved lead generation and general sales success. However, getting it wrong can drain your company’s time and resources, and even damage your brand’s reputation.
B2B companies are outsourcing an average of 68% of their content development and distribution [Starfleet Media, 2014], which begs the question: is content marketing best left to the experts?
For more information, see previous blog ‘The Pros & Cons of Outsourcing B2B Content Marketing”
If you want to learn more about how B2B marketing strategies can impact your business results, get in touch with B2B marketing consultants at The Lead Agency. Our team is ready to assist you in developing strategies and methods to achieve your B2B content marketing goals.