In an environment where content is key, the pressure is on for brands to deliver. Getting your B2B content marketing strategy right can lead to increased brand awareness, improved lead generation and general sales success. However, getting it wrong can drain your company’s time and resources, and even damage your brand’s reputation.
B2B companies are outsourcing an average of 68% of their content development and distribution [Starfleet Media, 2014], which begs the question: is content marketing best left to the experts?
For more information, see previous blog ‘The Pros & Cons of Outsourcing B2B Content Marketing”