When prospects are searching for you or the service you offer online, they’ll likely end up at your website. Thus, your digital domains will often contribute significantly to potential consumers’ first impression of your law firm. This can be both a blessing and a demise, depending on the overall message that your website conveys to consumers.
Having a poorly designed, difficult to navigate website is arguably going to leave you worse off than no website at all. While lacking an online presence altogether is unfavourable, the bad impression left by a confusing, unappealing website can be difficult to come back from.
“88% of online consumers are less likely to return to a site if they’ve had a bad experience.”
If you’ve decided to build your brand presence online, or you’ve already created a website that isn’t meeting performance objectives, the time to take action is now.
Does your online domain accurately and effectively display the legislative expertise of your team, the exceptional service you offer and your ability to meet user’s needs better than competitors? If not, you may struggle to reach your organisational goals, generate more valuable leads and remain competitive in an increasingly volatile market.
Your law firm’s current (or non-existent) website could be holding you back from reaching your full potential. Want to drive conversions and boost consumer’s engagement with your brand? If so, this article is for you. Find out how to revitalise your online presence and create a website that aids in your law firm’s growth, rather than hindering it.
Having a consistent design across your entire website is crucial, and there’s more than one reason why this is the case.
For starters, think about an inconsistent website from the user’s standpoint. The domain’s usability is considerably lowered, making it confusing for individuals to navigate.
It’s no surprise that, if prospects have difficulty finding what they’re searching for on your website, they’ll more than likely look elsewhere.
When designing your website, finding the balance between a layout and design that’s consistent and straightforward but still creative and engaging is crucial. This can be difficult, so if you’re not sure where to begin, we’d suggest getting in touch with a professional to discuss your options.
After just 17milliseconds on your website, users will form an opinion on its layout and style, which, of course, contributes to their perception of your law firm. Ensuring that your online domains accurately and clearly convey your brand identity is key when it comes to making a great first impression. A consistent website design makes sure that this message isn’t lost as individuals continue to navigate your online domain.
By maintaining consistency website-wide, you can also reinforce your branding. In doing this, you’ll be able to effectively communicate the same brand message and theme across all of your webpages. In turn, this allows for you to reinforce who you are, the service you offer, and why your law firm’s service is superior to alternative providers.
Optimised Contact Forms
When a consumer decides to fill out a contact form on your website, they are, of course, showing clear purchase intent. By simplifying the process, you can avoid overwhelming and, ultimately, deterring prospects from completing and submitting your form.
Essentially, you’re aiming to lower barriers that may otherwise prompt potential customers to stop writing their enquiry. For instance, if the form is overly lengthy and time-consuming, includes confusing questions or has coding issues that prevent users from entering their details into certain fields.
As mentioned, any forms on your website should be relatively straightforward. They’re a way for consumers to lodge enquiries and request more information, while simultaneously giving you the opportunity to wean out any cases that aren’t suited to your firm. In the long run, this can save you both time and money, as you’re not wasting resources on cases that aren’t actually relevant to your legal practice.
So, what fields should you include?
In most cases, law firms only need to ask for the user’s name, email address, phone number and the purpose of their enquiry. Once you’ve determined that a particular enquiry seems legitimate and applicable to the services you offer, you can simply reach out to the individual and schedule a meeting to get more details.
Want to find out more about law firm marketing? If you’re interested in taking your law firm’s website to the next level, get in touch with the Lead Agency today. With extensive experience building advanced, effective digital domains, you can rely on our team to deliver exceptional results. Contact us for professional assistance in developing your law firm marketing strategy.