The lead agency: B2B AEO SERVICES

How The Lead Agency increased ChatGPT visibility by 150% in 30 days

The Lead Agency is a specialist B2B marketing agency focused on generating more leads and improving lead quality.

We began investing in Answer Engine Optimisation after recognising growing demand across a range of industries. Businesses were becoming increasingly aware that their customers were using ChatGPT, Gemini and other AI platforms to research services, compare providers and make purchasing decisions.

Several clients had also found The Lead Agency through ChatGPT, confirming that AI search was already influencing B2B buyer behaviour.

The project had two goals: strengthen The Lead Agency’s own AI visibility and develop a proven, repeatable AEO service that could be applied across different client industries.

150%

increase in ChatGPT visibility in 30 days

1<

most visible brand across 144 monitored AI prompts

238%

increase in AI bot visits

Responding to growing demand for AEO

The Lead Agency was already appearing in AI-generated answers, but there was no formal strategy behind this visibility.

We did not know which prompts mentioned us, how frequently we appeared or how our visibility compared with other agencies. We also needed to determine which AEO activities produced measurable results before recommending them to clients.

The objective was to test AEO on our own business, measure the impact and build a practical framework that could be adapted for different industries, audiences and buyer journeys.

Building an evidence-based AEO strategy

We researched how ChatGPT, Gemini, Google AI Mode, Google AI Overviews and Perplexity find, interpret and reference businesses.

This included reviewing research, webinars, platform documentation, technical guidance and emerging AEO case studies.

We also assessed the available AI visibility tools and selected Klove to monitor prompts, brand mentions, competitor visibility and performance across platforms.

Working with Klove’s founder helped us refine the strategy, understand the technical requirements and focus on the activities most likely to improve visibility.

Testing the strategy on The Lead Agency

We established a baseline for The Lead Agency’s existing AI visibility and identified the topics, services and buyer questions most relevant to the business.

We then:

Identified and tracked commercially relevant AI prompts
Benchmarked visibility against competing B2B agencies
Reviewed the website for content, technical and AEO opportunities
Created new service pages, resources, FAQs and supporting content
Optimised existing pages for clearer answers, stronger topic coverage and internal linking
Improved schema, crawler access, indexability and JavaScript accessibility
Implemented agentic pages through Klove
Monitored results and refined the strategy over time

Increasing visibility across AI platforms

The Lead Agency’s AI visibility began improving as soon as the strategy was implemented, with a significant jump recorded in July after three months of consistent content development and optimisation.

In July 2026, compared with June 2026:

ChatGPT visibility increased by approximately 150%
Gemini visibility more than doubled
Google AI Overviews visibility tripled
AI bot visits increased by 238%
The overall AI visibility score increased by 133%

The Lead Agency also became the most visible brand across 144 monitored AI prompts, appearing in 134 AI-generated responses and receiving 105 positive mentions with no negative mentions.

The project strengthened The Lead Agency’s visibility while creating a tested AEO framework that could be adapted for clients across different industries.

Connect AI visibility to commercial outcomes

AI search can influence buyers even when it does not produce a clean referral click, which means visibility needs to be measured beyond standard website analytics.

We help connect AI search activity back to the signals that matter, including brand mentions, competitor visibility, cited sources, AI referral traffic, branded search movement, direct traffic, self-reported attribution and lead quality. This gives you a clearer way to understand how B2B AEO is contributing to awareness, consideration and future pipeline.

Contact us today to drive your business growth through AEO.

Contact our B2B marketing experts

What makes The Lead Agency different

B2B content marketing expertise

B2B and B2C content marketing approaches are fundamentally different. Our unique focus on B2B means that our content is crafted for the complexities and longer sales cycles of B2B markets.

Measurable results

Our data-driven approach ensures that every piece of content is tracked and analysed, providing clear insights into performance and effectiveness and helping you understand the ROI of your content marketing efforts.

Custom solutions

We understand that no two businesses are the same. Whether you face specific marketing challenges or need a comprehensive content strategy, we create bespoke solutions that drive results.

Understanding your unique buyer journey

We focus on the B2B buying journey by addressing digital, data, content, communications, technology, lead generation/nurturing to create more leads and better quality leads.

B2B digital marketing specialists

We create digital B2B marketing strategies that builds a strong lead pipeline. From attracting new customers, to nurturing and educating those leads, through to engaging them and motivating them to act.

Data-focused decisions and optimisation

Real optimised approach with regular custom data analysis and client reviews. Result-focused: more leads, better quality leads across the buyer journey.