The way people search for businesses, products and services has dramatically changed over the past few years. Advertising in the Yellow Pages used to be the primary way of reaching customers, and almost every business was listed in the directory. However, in today’s marketplace, the Internet and more specifically Google, have replaced the Yellow Pages as the way customers find the products and services they are looking for.
Google has become the directory of the digital age, and getting your small business listed is no longer optional – it’s crucial. Luckily, the search engine giant has made listings easy for even the most technologically-challenged user, in the form of Google My Business.
What is Google My Business?
Google My Business is an online directory that connects you directly with your customers across Google, whether they’re looking for you on Search, Maps or Google+.
Why Use Google My Business?
With Google My Business, your customers can find you immediately, anywhere, on any device … and it won’t cost you a cent.
Keep Customers Informed
With Google My Business, you can update information such as address, contact number, and opening hours immediately. Updating this information is a quick and simple process on Google My Business, and when you alter your listing, Search, Maps and Google+ will also update.
Let Customers Find You
If your business has multiple stores or locations, you can make use of the ‘Multiple Service Areas’ functionality. This involves listing all locations of your business so that upon searching, your customer can find your closest location to them. This feature is particularly effective for mobile searchers.
Differentiate Your Business
Google My Business offers a fantastic opportunity for showcasing your brand personality and values. Customise your profile with a value proposition, photos, virtual tours, videos and other media to create a real point of difference from your competitors.
Connect with Your Customers
When you sign up for Google My Business, you automatically have access to a corresponding Google+ page. This can be used to share content such as articles, news and events with your customers and encourage engagement and interaction with your brand. Create a content marketing strategy and combine your own original content with useful resources you’ve sourced from across the web that may be interesting or useful to your customers.
Encourage Customer Feedback
Customers can use Google My Business to review your products or services with a rating scale and a comment. This gives you the chance to interact with your customer on a more personal basis by responding to their comments, both positive and negative, and resolve any problems they may have. Furthermore, positive reviews help build trust and credibility in your brand for other users who are reading the reviews.
Know How People Interact With Your Business
Google My Business offers a number of interesting insights as to how your customers engage with your brand. You can view reports on how customers find your business as well as how they interact with your business and content. This information can then be applied to inform other on and offline marketing initiatives.
Don’t miss out on this fantastic, free marketing opportunity. Get listed on Google My Business today.
To learn more about how to make your business visible through B2B marketing, get in touch with B2B marketing consultants at The Lead Agency. Our specialists are ready to support you in the development of effective B2B digital marketing strategies that will improve your business outcomes.