There are many ways to approach B2B marketing. Some companies focus more on traditional mediums for their business marketing while some bank more on online avenues. Some companies smartly combine the old and the new. But it is not the approach to B2B marketing that is the sole factor facilitating success. What is being marketed and how a company is being perceived by other businesses would be of paramount significance.
Out of all the ideas that you can work on for your business marketing, here are four B2B marketing tips that always succeed.
1. Real Client Testimonials
Client testimonials are one of the most effective B2B marketing strategies. When we talk about client testimonials, we are not talking about those generic comments that some companies put up on their websites which clearly look like manufactured. Client testimonials should not be faked because only a few people get fooled by generic feedback or endorsement. Client testimonials have to be real. There should be specific details about who the client is, what they have purchased or used and why they are happy.
Testimonials are not sales pitches and that has to be borne in mind, a mistake that most companies faking the testimonials commit. 88% of people have their reasons for trusting online reviews written by other consumers as much as they trust recommendations from personal contacts.
2. Case Studies as Infographics
Case studies work very well with products and services that attend to complex requisites. How a product simplifies a complex task or does a complicated task, how a service simplifies the needs of a business or how a company goes about its business, should be explained simply. Putting up case studies with some former or existing client as example is a great way to convince prospective businesses. Even better, show your results or process in a simple to read infographic. Infographics are 30 times more likely to be read than text articles.
3. Industry Recognition & Awards
Industry awards are always great marketing tools. Being recognized in one’s own industry by fellows or experts who have an impeccable understand of the very business a company is in is always going to instill confidence in prospective buyers or clients.
Exposure in the press or mainstream media and non-conventional media such as blogs would do a great deal of help. Press or media management including social media management and others should be an integral part of any B2B marketing strategy. When a company or its owners, its products or services are cited by popular authors, influential market leaders and by the press in general, it has a multitude of benefits.
4. Word of Mouth
The fourth element that always succeeds in B2B marketing is word of mouth. What is being said of a company, the word on the street so to speak, will always have a bearing on the company fortunes and even on the business marketing strategy in general. In fact, 91% of B2B buyers are influenced by Word Of Mouth when making their decision to buy.