Education Marketing

Specialised school marketing solutions for the education sector

Need a B2B marketing agency that fully understands the specific demands of the Education sector?

At The Lead Agency we know how to market your establishment to your target audience and reach your organisation’s goals.

Our digital marketing expertise extends to content marketing, digital lead generation, lead nurturing and marketing automation.

Marketing To The Education Sector

  1. Australia’s onshore international education sector is forecast to grow from 650,000 enrolments today to 940,000 by 2025.
  2. China is set to remain Australia’s largest source market for onshore education enrolments in 2025.
  3. In 2016, 41 per cent of Australian 19-year-olds were enrolled in higher education institutions.
  4. Australia’s universities should be planning to accommodate further growth in numbers of domestic student enrolments, in view of the projected 25% growthof the 18-24 years old population over the next 20 years

The Education sector has undergone noteworthy modification over the past five years. Higher education and coaching establishments, as well as upper education organisations have all been impacted by the shift towards demand-driven funding models. In spite of these changes, industry revenue is expected to grow 4.5 per cent over the next five years.

In a growing and competitive market, it is crucial to have an informed and experienced B2B marketing team at your side to help you turn your business challenges into marketing solutions.

We’ve worked with a number of education establishments and have implemented comprehensive education marketing strategies for the following:

  • Higher Education Marketing
  • Secondary School Marketing
  • Online Training Institutions

At The Lead Agency, we understand the B2B marketing and communications challenges that Education institutions face. We know that you have a broad target audience that can be segmented in many ways – from prospective students and their parents, to the media and internal staff within your organisation.

At The Lead Agency, we guarantee:

  • Strong lead pipelines that attract, nurture and educate new customers – ultimately, engaging them and motivating them to act;
  • Tactical upsell and cross-sell strategies that build a strong and effective referral culture with your customers;
  • Targeted and consistent marketing conversations by regularly communicating with the right audience for your business;
  • Focused marketing activities that deliver tangible value to your business: more leads or better quality leads for your business.

Fill in one of our free marketing audit survey forms, or call us directly, to uncover new marketing possibilities.

What We Can Offer Your Tertiary Or Secondary Institution Through Education Marketing

The Lead Agency has over 20 years experience in B2B marketing strategies and lead generation campaigns. We have significant experience working throughout the education sector, on a range of campaigns for a number of establishments.

In the Education sector, B2B marketing activities fall into either one of four categories:

  • Attracting new customers;
  • Selling more to your existing customers;
  • Cross-selling other services to your existing customers; or
  • Finding new customers in complementary markets.

As a leading Melbourne B2B marketing agency, our marketing efforts align with one or more strategies that you want to focus on.

At The Lead Agency we specialise in lead generation and quality B2B marketing for education institutions. The long lead times associated with B2B marketing are very similar to the purchasing journey of a prospective student, with multiple individuals being part of the final purchase decision. Our multi-channel strategies take this into account to target the range of influencers that impact the final decision maker.

Higher Education Marketing

Choosing a higher education establishment to attend is one of the biggest decisions that a student will make in their life. They know how crucial it is to get this decision right, and will research a number of alternatives to find the facility that best suits their needs. Higher Education establishments have to ensure they are communicating all the necessary information to prospective students in a way that engages them and entices them to find out more. This can be done through higher education marketing. The Lead Agency’s higher education marketing techniques are scalable to any size organisation, whether you are a University, College, Training Institution or Vocational School.

Secondary School Marketing

High schools are the last touch point for students before they enter the wider world as independent adults. As such, building strong relationships within the community and wider business sector is vital. At The Lead Agency we know how to position your Secondary School as a strong brand in the community.

Online Training Institutions

Online enrolments have been growing substantially faster than overall higher education enrolments for the past several years, and this is showing no signs of slowing down. However, as this demand is growing, so is the competition. If you are an online university or college, or offer online courses, it is vital to communicate your point of difference so that you can stand out in a crowded online market. We know how to maintain effective lead generation, lead nurturing and B2B marketing activities that get results for your establishment.

How The Lead Agency Can Deliver Results For Your Educational Institution

Are you struggling to find the right approach to your B2B Marketing?

Do you need help improving the way your Educational Institution generates more and better quality leads?

3 Things All Education Marketing Strategies Need

 1. A Mobile Optimised Strategy

Nowadays, the average consumer spends over 5 hours a day on their smartphone. This amount increases for younger audiences, such as teenagers and younger adults, who would be looking for education services. As a result, more Internet traffic is coming from smartphones than from any other device, which means that it is necessary for any digital assets (such as the website) to be optimised for mobile.

Another key thing to pay attention to is where the target market is spending their time online. As the education market typically targets high school and university transfer students, campaigns that focus on social media can be an effective way of communicating with them.

 2. An Effective SEO Campaign

When it comes to important, high-involvement purchases, such as education, 81% of people will perform some online research before making a purchase. It’s important to be findable when someone in the target audience starts to consider their higher education options. This can be done with an SEO campaign to ensure your site ranks well on search engine results pages. In order to effectively market an education establishment in using SEO, specific keywords and phrases should be used on the website that match what students are searching for.

 3. Offer 360° Online Tours

360° online tours are particularly effective for universities and boarding schools because many students may find it difficult to take time out of their work or current studies to travel to an education provider, particularly if it is far from their home. Creating a 360° online tour, gives them a feel for what the establishment is like, without them having to travel to it; saving them time and effort, while still giving them the opportunity to look. Currently, not many education providers have fully committed to this strategy as of yet, so those that are fast moving may gain an edge over their competitors.

Read more about services below to find out more about what we can do to deliver just that.

Our Services

B2b Strategic Education Marketing Services

Are you tired of strategies that don’t deliver results or align with your organisation’s objectives? Here at The Lead Agency, we develop strategic marketing plans that work. We know how to build reliable marketing and sales funnels guaranteed to bring in more, and better quality leads.

We take a customer-centric approach to all our strategies and work closely with you to identify and attract new business.

View some of the B2B Strategy services we offer below:

B2B Digital Education Marketing

We are primarily a Digital Marketing agency with extensive experience in building campaigns, as well as integrating digital marketing and communications activities that complement your existing strategy.

Our unique approach focuses on optimising existing assets and resources to generate more leads and better quality leads for your organisation.

View some of the B2B Digital services we offer below:

B2B Lead Generation Education Marketing

The lifeblood of any Education institution is its students. As such, lead generation is the key to success for any University, Training Institution or High School. Our innovative lead generation and nurturing strategies, combined with compelling content generation are an invaluable asset in delivering successful Marketing outcomes.

We focus on the B2B buying journey by addressing digital, data, content, communications and technology to create more leads and better quality leads for your Education business.

View some of the Lead Generation services we offer below:

Want To Know How To Improve Your Current Education Marketing?

Our expert B2B marketing consultants will analyse your current marketing activities. 

We will provide a report on your current marketing performance, make recommendations to extract greater value from your marketing and deliver results for your Educational Institution.


B2B Marketing 2021 ideas

Are you struggling to find the right approach to your B2B marketing?

Do you need help improving the way your business generates more and better quality leads?

Speak to The Lead Agency: our proven approach can help your business succeed.

B2B Marketing 2021 activities