B2B Marketing

Comedy: the art of persuasion

Posted on by Andrew Silcox
Comedy
28
Nov

This TED talk by Chris Bliss defines how I see marketing.

If marketing is persuasion, then I believe comedy is the ultimate communication tool to affect attitudinal change.

For more about the importance of comedy in marketing, read Our Philosophy of Marketing.

Andrew Silcox

Need help from a marketing consultant with your B2B marketing or lead generation campaigns? Director of The Lead Agency, Andrew Silcox has over 15 years experience in B2B marketing strategies and lead generation campaigns. He knows that best results are based on building great marketing conversations. The more you engage and communicate with your customers and prospects, the more likely they will understand, need and value what you offer.