The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many […]
28
Apr
Apr
The past few months have been tumultuous times for businesses across the globe. Some businesses are busier than usual, some are much quieter than they normally would be, and some have had to close completely. No matter which category your business falls into, it’s important to ensure you are in the best position to succeed when we […]
27
Apr
Apr
In recent times, life as we know it has changed dramatically and, to the disdain of many Australians, COVID-19 restrictions may not be eased for more than six months. As the environment within which we live and work evolves and adapts, your B2B marketing strategy needs to develop as well. These are incredibly volatile times […]
23
Apr
Apr
Your website is digital storefront you present to the world – BluLeadz Given the business climate we are operating within, the above statement is more relevant than ever. As many physical businesses remain closed for the time being, websites are likely the first point of contact that consumers have with a brand. It is more […]
21
Apr
Apr
93% of online experiences begin with a search engine There are over 3.5 billion daily searches on Google, and the top five organic results get 65% of these clicks. SEO results significantly outperform ads that are listed at the top of the page, as between 70% and 80% of users completely ignore paid advertisements. These stats show that SEO is […]
17
Apr
Apr
The Australian economy has taken a monumental blow in recent weeks, with the fallout from the ongoing coronavirus pandemic placing immense financial strain on companies across the country. Due to the existing business climate and, more specifically, its incredibly volatile state, many organisations are looking to cut costs. This is, for many, being done in […]
16
Apr
Apr
Google Ads is the biggest and most popular pay per click advertising platform in the world. This is largely as it is a flexible and cost-effective advertising option for businesses. From small start-ups to top Australian companies, businesses of all shapes and sizes can be found on the platform. Why? Because it works. 90% of […]
15
Apr
Apr
When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 billion […]
14
Apr
Apr
In recent times, the enduring need for socially conscious B2B marketing has become all the more pertinent. The coronavirus (COVID-19) pandemic has spread across the world, devastating countries and drastically changing our personal and professional lives in just a few months. It’s easy for businesses to get swept up in the wave, frantically changing their […]
08
Apr
Apr
A key factor in resilience is adaptability. – Forbes, March 2020 Considering current circumstances, businesses should understand the significance of this statement. There’s no denying that developing a strategic marketing plan in volatile conditions, such as the coronavirus pandemic, is tough. Businesses are in the spotlight, and as such, have a responsibility to act sensitively […]