The 4 Hurdles Stunting your B2B Lead Generation

Lead generation is a top priority for businesses of all sizes and within all industries. Considering the current climate, generating leads is becoming an even greater focal point as we navigate unfamiliar waters and harsher business conditions. Following and understanding the path of a customer prior to becoming a ‘lead’ should be a vital consideration […]

How Your B2B Business Can Use Data More Effectively

B2B marketers unanimously agree that quality data empowers them to deliver the right message to customers at just the right time – Dun & Bradstreet The value of applying marketing data to B2B campaigns is undeniable. Businesses that adopt a data-driven approach to marketing have an advantage over the competition, and are more likely to […]

Conducting a B2B Competitor Analysis? Here’s what to look out for.

When it comes to B2B marketing, businesses typically make understanding their target audience a key priority and conduct extensive research to this end. This is undoubtedly a vital part of your overall marketing strategy, however, with such focus on the customer, it’s easy to overlook what competitors are doing. All too often, we neglect to […]

How to Build an IT Marketing Strategy that Works

The information technology (IT) industry is rapidly growing. Through innovation, the technology growth engine is increasingly growing year-over-year, allowing economies, businesses and individuals to become more digital, more connected, and more automated. Globally, the industry is worth $5.2 trillion and experts don’t predict this to slow down. In fact, CompTIA predicts economic growth in this […]

Should Your Business be Using B2B Remarketing?

Picture this. You’re shopping online, looking for some new loungewear so you can work remotely in style and comfort. However, you don’t bite the bullet and, instead, decide to keep looking and place your order another time. Now it’s a few hours later, you’re back online, catching up on the daily news headlines – and […]

Making an Impact with B2B LinkedIn Marketing

As B2B marketers, we are no strangers to LinkedIn. With over half a billion professionals in one place, including 61 million senior-level influencers and 41 million decision-makers, there is no denying that LinkedIn is the social platform for business marketing. With marketing professionals moving all activities to digital executions, advertising on LinkedIn is, arguably, more […]

3 Ways to Make Your B2B Business’ Online Presence Known

Networking and relationship building will always be critical for B2B businesses. However, the digital age has changed the way these relationships are built and nurtured. 90% of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey (CMO, 2019). Technology is influencing B2B […]

Crafting B2B Newsletters that Drive Engagement

59% of B2B marketers believe email is their most effective channel for generating revenue, so it comes as no surprise that many are now making regular newsletters a priority. We’re living in increasingly digitalised times and, if you’re yet to create a B2B newsletter of your own, this is a marketing tactic worth looking into. […]

Why Your B2B Social Media Marketing Campaign Isn’t Working

Social media is becoming increasingly prominent in B2B marketing, with a growing number of individuals recognising the immense value it can offer their business. With this in mind, if you’ve integrated social media into your company’s B2B digital marketing strategy, you certainly aren’t alone. In fact, 83% of B2B marketers have now established a presence […]