It’s crucial, if your B2B business wants to attract and maintain ongoing relationships with valuable leads, that you’re consistently creating quality content. This content, either shared digitally or offline is referred to as marketing collateral. “Marketing collateral is as imperative as having a website” – Business to Community Originally, B2B marketing collateral purely involved content […]
18
Jun
Jun
As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. They are useful for your website for three main reasons: They help users navigate your site and establish a site hierarchy for content They spread ‘link juice’ around websites They increase a user’s […]
18
Jun
Jun
B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. According to a report from Adestra, marketers say that the biggest benefits of marketing automation are time-saving (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities such as up-selling (58%). When carried out effectively, […]
14
Jun
Jun
Does your business want to drive more targeted traffic to your website and increase conversions? By integrating remarketing capabilities into your current B2B digital marketing strategy, you have the opportunity to do just that. Remarketing involves targeting consumers who have previously visited your website, through the use of cookies, in an attempt to reignite their […]
11
Jun
Jun
Local Search Engine Optimisation, or local SEO, is a type of SEO that focuses on optimising a website so that it is found in local search results. As 46% of all searches on Google are seeking local information, local search is a vital component of any comprehensive Search Engine Optimisation campaign. The premise behind is the […]
B2B Marketing, Search Engine Marketing
Optimising Your Paid Advertising Facebook Campaign as a B2B Business
07
Jun
Jun
As with any type of marketing campaign, if your business doesn’t develop a strong Facebook strategy, it’s likely that your long-term performance will suffer. It’s crucial that the monetary and time costs of implementing a Facebook campaign are achieving exceptional results for your business. If you’re not reaching your objectives, you need to ask yourself […]
07
Jun
Jun
Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? Social media marketing budgets almost doubled, worldwide, between 2014 and 2016 (increasing from $16 Billion USD to $31 […]
03
Jun
Jun
Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for […]
31
May
May
In March of 2019, global digital ad spend was approaching $563 billion dollars – Cake In the current marketplace, digital marketing is becoming increasingly important for businesses wanting to remain competitive in their sector. However, when using digital marketing there’s no need to do all of the heavy lifting yourself. Technological advances have led to […]
27
May
May
“For every $1 spent, $44.25 is the average return on email marketing investment.” – Experian Over 87% of B2B marketers are using email. Why? Because it works. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. For B2B companies, it is […]
