The information technology (IT) industry is rapidly growing. Through innovation, the technology growth engine is increasingly growing year-over-year, allowing economies, businesses and individuals to become more digital, more connected, and more automated. Globally, the industry is worth $5.2 trillion and experts don’t predict this to slow down. In fact, CompTIA predicts economic growth in this […]
15
May
May
Picture this. You’re shopping online, looking for some new loungewear so you can work remotely in style and comfort. However, you don’t bite the bullet and, instead, decide to keep looking and place your order another time. Now it’s a few hours later, you’re back online, catching up on the daily news headlines – and […]
13
May
May
For years now, both B2B and B2C content writers have been striving to hit the word limits dictated by SEO professionals to ensure their website has the best chance of success on the SERPs. The theory has long been that the longer the word count of your page, the more chance it has to rank […]
07
May
May
As B2B marketers, we are no strangers to LinkedIn. With over half a billion professionals in one place, including 61 million senior-level influencers and 41 million decision-makers, there is no denying that LinkedIn is the social platform for business marketing. With marketing professionals moving all activities to digital executions, advertising on LinkedIn is, arguably, more […]
06
May
May
Networking and relationship building will always be critical for B2B businesses. However, the digital age has changed the way these relationships are built and nurtured. 90% of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey (CMO, 2019). Technology is influencing B2B […]
05
May
May
59% of B2B marketers believe email is their most effective channel for generating revenue, so it comes as no surprise that many are now making regular newsletters a priority. We’re living in increasingly digitalised times and, if you’re yet to create a B2B newsletter of your own, this is a marketing tactic worth looking into. […]
30
Apr
Apr
Social media is becoming increasingly prominent in B2B marketing, with a growing number of individuals recognising the immense value it can offer their business. With this in mind, if you’ve integrated social media into your company’s B2B digital marketing strategy, you certainly aren’t alone. In fact, 83% of B2B marketers have now established a presence […]
29
Apr
Apr
The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many […]
28
Apr
Apr
The past few months have been tumultuous times for businesses across the globe. Some businesses are busier than usual, some are much quieter than they normally would be, and some have had to close completely. No matter which category your business falls into, it’s important to ensure you are in the best position to succeed when we […]
27
Apr
Apr
In recent times, life as we know it has changed dramatically and, to the disdain of many Australians, COVID-19 restrictions may not be eased for more than six months. As the environment within which we live and work evolves and adapts, your B2B marketing strategy needs to develop as well. These are incredibly volatile times […]