Why You Are Not On The First Page Of Google

why you are not on the first page of Google

Today’s businesses won’t survive for long without a website. Your website is your brand’s presence online and should demonstrate how your business can add value to potential customers. However, getting online by creating your website is the easy part, ensuring people see it is where it becomes more difficult. 75% of people will never scroll past […]

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Content marketing is one of the most effective ways to promote your B2B business. Content tells your audience about who you are and what your business does. It builds your brand and articulates your value proposition to move customers further through the B2B buyer journey to sale. Not only that; but you can’t launch a digital marketing […]

How To Optimise Your Paid Advertising Facebook Campaign

How to Optimise Your Facebook Advertising Campaign

Despite a growing list of competitors in the social media space, Facebook’s user base on continues to increase every year. As do the marketing opportunities on the platform, as the company continues to update its capabilities and attract a wider audience. Digital Marketers know the power of the Social Media giant and spent $16.6 billion […]

5 B2B Social Media Strategies & Best Practices

power of influencer marketing

Understanding B2B social media can be challenging. Research brands that are flourishing on social media and the chances are the first ten companies you stumble across are B2C companies. You’ll rarely hear about an HR consultancy going viral on Instagram or a rubber manufacturer crushing it on Facebook. That’s not to say that B2B companies […]

6 B2B Email Marketing Strategies to Boost Engagement

email marketing

Email marketing remains one of the most effective B2B marketing methods. According to WordStream, email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’ However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Whether […]

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