When you think of seasonality in marketing, you may associate it with B2C businesses. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Why? Because it works. Season-based sales coincide with occasions when consumer emotions are high. At these times, people are celebrating, taking time off […]
10
Jun
Jun
The average landing page converts at a rate of 2.35%, with the top 25% of landing pages converting at 5.31% or higher. How do you get your website to rank at the top end of this range? By ensuring your landing page is fully optimised. Your landing page is solely responsible for converting the website […]
04
Jun
Jun
While we are taking steps to return to ‘business as usual,’ there’s no denying the coronavirus pandemic has changed business and consumer behaviour across Australia. We’re likely to see the changes that have been brought about as a result of this disease for at least for the remainder of 2020. Some things may never return […]
28
May
May
While blogging isn’t a completely left of field tactic for B2B marketing, understanding how to use it in an impactful, effective way can be challenging. Adding a blog to your website and posting regular content is a great place to start, but what’s the difference between a blog that drives irrelevant, low-intent traffic and one […]
28
May
May
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action – Content Marketing Institute B2B content marketing is certainly not a new phenomenon. In fact, more than 90% of businesses use content marketing. Companies around the globe […]
27
May
May
74% of companies say converting leads into customers is their top priority – Hubspot Lead nurturing is key to converting leads to customers, as 96% of visitors who come to your website aren’t ready to buy (yet). This means that getting visitors to your website is only the start the process, and you are missing […]
22
May
May
Lead generation is a top priority for businesses of all sizes and within all industries. Considering the current climate, generating leads is becoming an even greater focal point as we navigate unfamiliar waters and harsher business conditions. Following and understanding the path of a customer prior to becoming a ‘lead’ should be a vital consideration […]
22
May
May
B2B marketers unanimously agree that quality data empowers them to deliver the right message to customers at just the right time – Dun & Bradstreet The value of applying marketing data to B2B campaigns is undeniable. Businesses that adopt a data-driven approach to marketing have an advantage over the competition, and are more likely to […]
19
May
May
When it comes to B2B marketing, businesses typically make understanding their target audience a key priority and conduct extensive research to this end. This is undoubtedly a vital part of your overall marketing strategy, however, with such focus on the customer, it’s easy to overlook what competitors are doing. All too often, we neglect to […]
15
May
May
The information technology (IT) industry is rapidly growing. Through innovation, the technology growth engine is increasingly growing year-over-year, allowing economies, businesses and individuals to become more digital, more connected, and more automated. Globally, the industry is worth $5.2 trillion and experts don’t predict this to slow down. In fact, CompTIA predicts economic growth in this […]