Marketing Automation programs have been around for a while now, but marketers and business owners alike still struggle to understand the concept; commonly asking ‘what exactly is marketing automation’ and ‘how can it help grow my business?’ 1. So, What Exactly is Marketing Automation? Marketing Automation is a software solution that helps businesses track a […]

There’s no denying the success of social media marketing. That’s why 83% of marketers indicate that it’s an important part of their business’ marketing strategy [Social Media Examiner]. While the benefits of social media marketing practically speak for themselves, most social media marketing still comes from B2C companies, which leaves us wondering why B2B is […]

Any relationship is difficult to maintain without regular communication over time, and this is no different when it comes to your email subscribers or customers. If you don’t communicate with them, they’re likely to give you the cold shoulder. What is a Cold Email List? A cold email list is often the result of purchasing […]

From sports to politics and everything in between, to gain competitive advantage and ‘win’ in your space, you have to know what you’re up against. This is ever more prominent in the world of business, where several other companies are competing for your customer’s attention and, ultimately, their cash. By understanding exactly who your competitors […]

According to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the United States. But will it work for your business? Here are some indications that email marketing might be just what you need.  1. You’re Not Communicating with Your Customers Communicating with your customers and prospects is the key […]

At the Lead Agency, we’re often contacted by business owners who aren’t happy with the way their Adwords account is performing. Adwords costs can add up quickly, especially for business owners who outsource, as they’re not only paying for the cost of each click, but also the fees of an external agency that manages their […]

According to Search Engine Journal, inbound marketing leads cost 60% less than outbound leads, so it’s no surprise that Inbound Marketing has revolutionised the way B2B marketers operate. However, outbound is still considered the best way to generate B2B marketing leads.  But, what exactly is Inbound Marketing? People who don’t work in marketing are unlikely to […]

The process of stimulating and capturing interest in a product or service, Lead Generation is vital for attracting new customers to your business. Traditionally, leads would come from sources such as personal referrals, telemarketing, direct marketing, advertisements and events. While these lead generation strategies are still relevant, the world has become more digitalised, and so […]

SEO is an often-used term in the world of business, however it’s one of the least understood buzzword. As B2B marketers, The Lead Agency recognises the importance of SEO as a lead generation tactic, and we’re not alone, in fact: 57% of B2B marketers say SEO has the biggest impact on lead generation [NewsCred, 2014] […]

There’s no denying it. B2B marketing isn’t the sexiest industry to be in. As B2B marketers, we’re typically tasked with the promotion of complex products with long sales cycles. Operating in such a professional industry, we all too often convince ourselves that our marketing communications should be as serious as the products, timelines, and decision-making […]