According to Philip Kotler, ‘The Father of Modern Marketing’, it costs 5 to 10 times more to acquire a new customer than it does to retain an existing one. Account Based Marketing is the closest you can come to selling to your existing customers. You already have a relationship with an individual (or individuals), or […]
01
Mar
Mar
Is your B2B business struggling to gain engagement on the major social media networks? A lot has been written about the importance of using Social Media to help grow your business, particularly in the B2B sector. While major social media sites allow people from all over the world to discuss and share anything that comes […]
23
Feb
Feb
B2B companies cater to customers that are information seekers; therefore in the B2B sector the focus has historically been on product or service features rather than on a personal relationship or emotion. Many B2B marketers have recognised social media´s importance and a current hot topic in the B2B sector revolves around finding new ways to […]
08
Feb
Feb
With a traditional office, you will often have clients that come in and leave without signing the contract. Knowing how important it is to stay fresh in your customer’s mind, you could theoretically place billboards advertising your business at every location from their office to where they live. However, while this is an almost impossible […]
06
Feb
Feb
You’ve read all the articles and you’ve listened to all the experts. You know that social media marketing is a key component of the B2B sales process – then how come you aren’t seeing the results you were hoping for? Well, all those social media advocates weren’t wrong – social media marketing (SMM) is a […]
16
Nov
Nov
Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. Businesses have always actively sought celebrity endorsements to build trust and brand loyalty with their audiences. As early […]
09
Nov
Nov
Every business owner today knows how important it is to have a website, and attract visitors to it. However, once you get them there, what are they doing? Is your website acting as a tool to help move them down the sales funnel and convert them into customers? According to Econsultancy, only about 22% of […]
31
Oct
Oct
Social media can be a powerful B2B marketing tool. By maintaining the right image online you can instil confidence in your business, discover more about your stakeholders and position yourself better in your market. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your […]
B2B Marketing, Marketing
B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Business
24
Oct
Oct
Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. Business to […]
11
Oct
Oct
The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. B2C decisions are typically simpler and can even be made instantaneously, for example grabbing a chocolate bar at checkout. Obviously, there are other B2C decisions that require much more consideration, such as the purchase of a […]
