Selling from one business to another is vastly different than selling to end consumers. As B2B marketers, we’ve long discussed the differences between B2B & B2C Marketing. One thing that doesn’t change, however, is the importance of a strong brand. Many B2B marketers overlook the importance of branding, as they know that their customers make […]
19
Jul
Jul
When it comes to B2B selling, the purchasing process can be both long and complex. Prospects are likely to engage in extensive research, carefully evaluating their options prior to making a buying decision. If your current B2B sales strategy doesn’t take this into account, you may be losing valuable leads that become ‘stuck’ in funnel […]
15
Jul
Jul
On average, 50% of the leads in any system are not yet ready to buy. As B2B Marketers, we are responsible for nurturing these leads through the customer journey, to ultimately drive conversion. “49% of high performing marketing teams use lead nurturing, as compared to only 19% of moderate performers and 10% of underperformers.” Lead […]
12
Jul
Jul
You’ve set up your Google Ads, but for some reason, they’re not achieving the results you hoped for. So, what went wrong? Get the most out of your advertising investment and reach your performance objectives by avoiding these common mistakes. Your Ads Aren’t Showing in Relevant Contexts Are your advertisements receiving a high number of […]
08
Jul
Jul
Remarketing has been proven to increase conversions, improve brand recall, and reduce lost prospects. If you’re not currently using it as part of your digital marketing strategy, it’s time to start considering it. It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they […]
05
Jul
Jul
Lead nurturing is an essential component of any B2B marketing strategy, helping organisations like yours convert prospects into loyal customers. By effectively nurturing your leads, you can offer consumers unique value during every stage of the customer decision-making journey. This will, in turn, help your business build and maintain mutually beneficial, meaningful relationships. “Almost 80% […]
01
Jul
Jul
When most people think about social media marketing, they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase […]
28
Jun
Jun
With over 17 million smartphone users Australia-wide, if you’re yet to optimise your website for mobile, now is the time. The mobile market is expanding at speed and, if you’re unresponsive to this change, you’ll likely lose an abundance of potential leads. “When someone is mobile, they’re expecting an entirely different experience from the one […]
24
Jun
Jun
There are over 65,000 searches conducted on Google every second. Considering nearly 80% of users ignore paid ads in search results, ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO […]
21
Jun
Jun
What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. Keywords are essential for Search Engine Optimisation. In terms of SEO, keywords are […]