“For every $1 spent, $44.25 is the average return on email marketing investment.” – Experian Over 87% of B2B marketers are using email. Why? Because it works. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. For B2B companies, it is […]
22
May
May
A value proposition is a carefully crafted positioning statement that shows consumers the distinct way your offering will benefit them. Defining your business’ unique selling point is crucial in the current marketplace, and a well-written value proposition assists you in doing just that. 69% of B2B firms have established value propositions – Hubspot For those […]
20
May
May
According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated. As such, clients and potential […]
15
May
May
Search engine optimisation is a crucial component of your organisation’s B2B digital marketing strategy. Integrating the right keywords across your online domains is at the heart of maximising your visibility, but how can you determine which ones will be the most effective? In 2017, it was found that those in the top position on Google […]
13
May
May
Paid search advertising isn’t used as often in B2B marketing as it is in B2C. Running a successful B2B paid search advertising campaign in niche B2B target markets can be extremely difficult. This is primarily because B2B target markets are smaller, so defining profitable keywords can be challenging. In addition, even once you have found […]
08
May
May
The most successful business owners are the ones who are always thinking of ways to improve their business. A/B testing is one of the most effective ways of doing this. That’s why 71% of companies run two or more A/B tests a month. However, while the general concept behind A/B testing is simple, it’s not […]
06
May
May
The number of manufacturers in Australia has fallen from 96,000 10 years ago, to nearly 84,000 last year. According to an ABC news report, just under half of local manufacturers are innovating, which means they are using improved products, services, processes or methods. However, with tough global competition and disruptive new technologies, it is vital […]
03
May
May
Accurately identifying and reaching your target audience in the industrial sector can be a long and complex process. To ensure that your efforts don’t go unnoticed, it’s essential for your business to develop a strong industrial marketing strategy. “Over 80% of sales are made after the 5th contact” As such, it’s not only essential to […]
02
May
May
“The Financial Services Industry has been extremely slow in modernising their marketing in step with changing consumer behaviour” – Marketo The financial industry is continually evolving and, as such, it’s essential that your business is responsive to these changes. A detrimental aspect of your organisational strategy, of which many working in finance often overlook, is […]
01
May
May
Digital innovations are transforming businesses across industries; changing the way they operate and reshaping the economy. According to IDC, businesses are entering a future dominated by the “digital transformation economy”. The premier global provider of market intelligence and advisory services, IDC predicted that by 2020, half of the top 500 companies in Australia will become […]
