While we are taking steps to return to ‘business as usual,’ there’s no denying the coronavirus pandemic has changed business and consumer behaviour across Australia. We’re likely to see the changes that have been brought about as a result of this disease for at least for the remainder of 2020. Some things may never return […]

While blogging isn’t a completely left of field tactic for B2B marketing, understanding how to use it in an impactful, effective way can be challenging. Adding a blog to your website and posting regular content is a great place to start, but what’s the difference between a blog that drives irrelevant, low-intent traffic and one […]

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action – Content Marketing Institute B2B content marketing is certainly not a new phenomenon. In fact, more than 90% of businesses use content marketing. Companies around the globe […]

74% of companies say converting leads into customers is their top priority – Hubspot Lead nurturing is key to converting leads to customers, as 96% of visitors who come to your website aren’t ready to buy (yet). This means that getting visitors to your website is only the start the process, and you are missing […]

Lead generation is a top priority for businesses of all sizes and within all industries. Considering the current climate, generating leads is becoming an even greater focal point as we navigate unfamiliar waters and harsher business conditions. Following and understanding the path of a customer prior to becoming a ‘lead’ should be a vital consideration […]

When it comes to B2B marketing, businesses typically make understanding their target audience a key priority and conduct extensive research to this end. This is undoubtedly a vital part of your overall marketing strategy, however, with such focus on the customer, it’s easy to overlook what competitors are doing. All too often, we neglect to […]

The information technology (IT) industry is rapidly growing. Through innovation, the technology growth engine is increasingly growing year-over-year, allowing economies, businesses and individuals to become more digital, more connected, and more automated. Globally, the industry is worth $5.2 trillion and experts don’t predict this to slow down. In fact, CompTIA predicts economic growth in this […]

Picture this. You’re shopping online, looking for some new loungewear so you can work remotely in style and comfort. However, you don’t bite the bullet and, instead, decide to keep looking and place your order another time. Now it’s a few hours later, you’re back online, catching up on the daily news headlines – and […]

For years now, both B2B and B2C content writers have been striving to hit the word limits dictated by SEO professionals to ensure their website has the best chance of success on the SERPs. The theory has long been that the longer the word count of your page, the more chance it has to rank […]