The word “strategy” is one of those words used in business and marketing to add importance to a statement or argument. For all of those strategy statements: strategic roadmaps, corporate strategies, innovation strategies, and so on, most ideas labeled as “strategy” fail to affect meaningful change.
One of my favourite ever advertisements from an unlikely source: Victorian Worksafe. Why do I like it? It’s never going to win awards for it’s soundtrack or cinematography, but I think the intention of the message is spot on. The TAC have been using different forms of shock-tactics to get their message across with gruesome […]