B2B businesses that align their sales and marketing strategies, processes and people are statistically more likely to maximise business results and lead customers through the buyer journey successfully. Highly aligned organisations can help an organisation become 67% better and closing deals and generate 209% more revenue from marketing. To understand what both Sales and Marketing […]

We’re living in unprecedented times – recently, you’ve likely heard this message time and time again. By now, there’s no doubt that you’ll be well aware of the devastating events unfolding across the globe. You’ve also probably noticed that, thus far, it’s the organisations that are flexible and agile that have managed to thrive in […]

When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. Organisations and brands who prioritise and develop loyal and long-standing relationships with their customers are often the most successful. In fact, it can be up […]

77% of Internet users read blogs, so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods. B2B companies that blog more than four […]

For a long time, B2B businesses thought they were marketing their product or services effectively online if they simply had a website. They were not required to have a digital marketing strategy or plan, and they certainly didn’t allocate any budget towards it as they were focused more on outbound marketing. As technology advanced and […]

93% of B2B marketers use email to distribute content. (Content Marketing Institute) The very first email was sent back in 1971, and almost 50 years on, it is more relevant than ever. 35% of marketers send their customers 3-5 emails per week. Why? Because email marketing is one of the best and most effective methods […]

A business referral is when someone in your network recommends your business to a new prospect. This may happen spontaneously during organic conversation or as a result of conscious referral marketing efforts – Hubspot Leveraging client relationships is integral to your organisation’s continued success. Your past customers are your greatest advocates, and in a market […]

Email marketing databases naturally degrade by about 22.5% every year – HubSpot Database decay is an inevitable part of life as a marketer. Even if you improve your unsubscribe rates, people change email addresses and move jobs frequently. With 22.5% of contacts dropping off annually, marketers need to consider ways to generate more leads to […]

The inbound vs outbound marketing conversation yields varying opinions for different individuals, businesses and industries. Historically, outbound marketing is considered the more traditional approach to marketing, and conversely, inbound is recognised as more modern. Each pillar is home to all of the marketing strategies and executions that B2B businesses leverage, with some combining strategies from […]