Digital innovations are transforming businesses across industries; changing the way they operate and reshaping the economy. According to IDC, businesses are entering a future dominated by the “digital transformation economy”. The premier global provider of market intelligence and advisory services, IDC predicted that by 2020, half of the top 500 companies in Australia will become […]

“Young people are now paying more than double the cost for higher education than the generation before – and much more than the free education obtained by their parents’ generation” The past five years have seen a notable shift in the education industry, with establishments expected to adjust operations accordingly to meet demand-driven funding models. […]

Like many other industries, Australia’s legal landscape is constantly evolving. In order to stay relevant, law firms have to keep on top of the external factors that impact their industry and the overall environment that shapes consumer behaviour. The innovation of technology has lead to humans collaborating with machines, manual tasks becoming automated and a […]

The insurance industry is constantly changing. Businesses in the industry have to navigate a range of advances in technology and changing consumer behaviours to stay relevant. Insuretechs, the Internet of Things and advancements in mobile have disrupted the insurance landscape. Not to mention the more stringent compliance requirements and consumers’ raised expectations for individualised insurance […]

If until now, you’ve been neglecting Bing as a channel in your search marketing strategy, you’re not alone. In 2018, Google’s ad revenue amounted to almost $US116.3 billion, while Bing’s ad revenue came in at $US3.2 billion. The reason most marketers opt for Google rather than Bing is that more people are on the channel, […]

“For each dollar spent on influencer marketing, marketers see an average of $7.65 in earned media value returned” But how exactly can influencer marketing translate into direct benefits for your business? If your business is considering using influencer marketing, it’s essential that you have a sound understanding of how to implement an approach that will […]

Search Engine Optimisation – is your current approach improving or hindering your business’ online visibility? Chances are that your organisation is now operating in an extensive and highly competitive marketplace and, if consumers can’t find your business online, you risk potential customers deciding to look elsewhere. As such, to achieve success and increase traffic flow […]

Mobile marketing is dominating digital marketing right now. Since the iPhone launched in 2007, smart devices have quickly become an everyday necessity. Our phones are almost indispensable and are vital in how we communicate in our daily lives. In 2014, the number of mobile devices exceeded the number of people in the world, at over 7.7 […]

“A Value Proposition is a statement that a company uses to summarise why a consumer should buy a product or use their service. This statement convinces a potential consumer that your product or service will add more value or better solve a problem than other similar offerings will” – Investopedia B2B Businesses use this statement […]

When it comes to gaining the greatest value out of your existing customers, customer retention is fundamental. As a business, earning this loyalty is a continuous and integrated approach that requires universal input from all members of an organisation. 68% of customers discontinue their purchasing from a specific business because they believe that they’re no […]