8 Things Your B2B Website Needs

When it comes to B2B Digital Marketing and advertising your business online, your greatest asset is a well-designed website. Every piece of content you create, every ad you pay for, and every social network you manage, should ideally redirect your audience there. However, luring audiences to your website is only half the job; the other […]

Creating Buyer Personas for Better B2B Marketing

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” (Peter F. Drucker, ‘The Power of Really Knowing Your Target Market’) Understanding your audience is the first step in a successful B2B marketing campaign. If you don’t know who you are directing your […]

Ethical Marketing & Your B2B Business

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. As such, ethical marketing isn’t just a moral and legal […]

How Will The General Data Protection Regulation (GDPR) Affect MarTech Companies in 2018?

There is only one week left before the GDPR becomes enforceable within the European Union (EU). MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? […]

Optimising Your B2B Email Marketing Click Through And Open Rates

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. According to Campaign Monitor’s annual report […]

Marketing Mix Best Practices – Effective Examples of the Seven P’s

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in […]

7 Ways Digital Marketing Grows Your B2B Business

B2B Marketing

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them. B2B businesses of all sizes contain departments that are […]

How to Apply Google Analytics to Increase Your Website Leads

Considering 67% of the buyer’s journey is now done digitally, your brand won’t survive long nowadays without a website. Smart companies invest time and resources designing the front end of their website to ensure it creates creditability and trust in the brand and generates leads for the business. Even smarter companies also invest time and […]

The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

Blockchain Marketing

What is Blockchain and why should digital marketers be invested in this new technology? Blockchain today has often been compared to the Internet in the 1990s; in that its application is not fully understood, yet it has the potential to change our lives in radical ways. In the same way that the Internet radically changed […]

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