Keyword Research: How To

Keyword Research

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. Keywords are essential for Search Engine Optimisation. In terms of SEO, keywords are […]

4 Types of Digital Marketing Collateral Your B2B Business Needs

It’s crucial, if your B2B business wants to attract and maintain ongoing relationships with valuable leads, that you’re consistently creating quality content. This content, either shared digitally or offline is referred to as marketing collateral. “Marketing collateral is as imperative as having a website” – Business to Community Originally, B2B marketing collateral purely involved content […]

Why Your Company Should be Using B2B Marketing Automation

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. According to a report from Adestra, marketers say that the biggest benefits of marketing automation are time-saving (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities such as up-selling (58%). When carried out effectively, […]

4 Ways Remarketing Can Deliver Value to Your B2B Business

Does your business want to drive more targeted traffic to your website and increase conversions? By integrating remarketing capabilities into your current B2B digital marketing strategy, you have the opportunity to do just that. Remarketing involves targeting consumers who have previously visited your website, through the use of cookies, in an attempt to reignite their […]

How to Optimise Your B2B Local SEO Strategy

Local Search Engine Optimisation, or local SEO, is a type of SEO that focuses on optimising a website so that it is found in local search results. As 46% of all searches on Google are seeking local information, local search is a vital component of any comprehensive Search Engine Optimisation campaign. The premise behind is the […]

Optimising Your Paid Advertising Facebook Campaign as a B2B Business

As with any type of marketing campaign, if your business doesn’t develop a strong Facebook strategy, it’s likely that your long-term performance will suffer. It’s crucial that the monetary and time costs of implementing a Facebook campaign are achieving exceptional results for your business. If you’re not reaching your objectives, you need to ask yourself […]

Does Social Media Have a Place in B2B Marketing?

Social Media

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? Social media marketing budgets almost doubled, worldwide, between 2014 and 2016 (increasing from $16 Billion USD to $31 […]

Steps to LinkedIn Marketing Success for B2B Businesses

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for […]

5 Digital Marketing Tools Your Business Should Be Using

Digital Marketing Tools

In March of 2019, global digital ad spend was approaching $563 billion dollars – Cake In the current marketplace, digital marketing is becoming increasingly important for businesses wanting to remain competitive in their sector. However, when using digital marketing there’s no need to do all of the heavy lifting yourself. Technological advances have led to […]

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