5 Strategies for Keeping Existing Clients Engaged

When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. Organisations and brands who prioritise and develop loyal and long-standing relationships with their customers are often the most successful. In fact, it can be up […]

5 Ways to Generate Ideas for Your Next 100 Blog Posts

77% of Internet users read blogs, so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods. B2B companies that blog more than four […]

The Evolution of B2B Marketing: What’s Changed?

B2B Digital Marketing

For a long time, B2B businesses thought they were marketing their product or services effectively online if they simply had a website. They were not required to have a digital marketing strategy or plan, and they certainly didn’t allocate any budget towards it as they were focused more on outbound marketing. As technology advanced and […]

Leveraging Client Relationships & Building a Strong Referral Program

Referral Marketing Melbourne

A business referral is when someone in your network recommends your business to a new prospect. This may happen spontaneously during organic conversation or as a result of conscious referral marketing efforts – Hubspot Leveraging client relationships is integral to your organisation’s continued success. Your past customers are your greatest advocates, and in a market […]

7 Ways to Maintain and Grow your Email Marketing List

B2B Marketing | Email Marketing

Email marketing databases naturally degrade by about 22.5% every year – HubSpot Database decay is an inevitable part of life as a marketer. Even if you improve your unsubscribe rates, people change email addresses and move jobs frequently. With 22.5% of contacts dropping off annually, marketers need to consider ways to generate more leads to […]

Keeping the Harmony: The Importance of Consistent B2B Branding

Your B2B brand is a key component of your business, encompassing and clearly communicating the core aspects that define your organisation’s personality, values and the like. If your B2B business fails to construct a recognisable and memorable brand, you’ll likely struggle to make a strong impact in your industry, making it all the more difficult […]

Inbound vs Outbound B2B Marketing Strategies

The inbound vs outbound marketing conversation yields varying opinions for different individuals, businesses and industries. Historically, outbound marketing is considered the more traditional approach to marketing, and conversely, inbound is recognised as more modern. Each pillar is home to all of the marketing strategies and executions that B2B businesses leverage, with some combining strategies from […]

Using Seasonality in B2B Marketing

When you think of seasonality in marketing, you may associate it with B2C businesses. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Why? Because it works. Season-based sales coincide with occasions when consumer emotions are high. At these times, people are celebrating, taking time off […]