In order to constantly succeed, expand and register higher revenue figures, businesses need to think and act creatively. In the absence of creative thinking, businesses of all scales and sizes will cease to exist and grow as an organization. Read on to find out what marketing companies Melbourne-wide need to do stand apart from the […]
The key to generating and converting leads is to offer effective value proposition to your prospects. In fact marketing companies Melbourne-wide must understand that value proposition is one of the major aspects for determining whether visitors will care to read more regarding their products or services or simply go to another site. If your company […]
Whether you are a small or large organisation, lead nurturing is the very basis of all your lead generation marketing related programs and activities. Businesses need to generate leads to ensure that profits continue to flow as always. However, it is always better to nurture your existing leads than to constantly focus lead generation campaigns. […]
For most of us, a lot of marketing is speculative and difficult to measure. What’s the value of paying a marketing consultant $1,000 for a logo versus $10,000 for a brand strategy? Is it going to return more than a tenfold return in sales? For any business, measuring the value of marketing is difficult but […]
1. Lead Generation Marketing: Business partnerships for mutual benefit. Whether you know a lot about your ideal customers, or have a good idea about where to find them, this lead generation marketing tactic can be a great way to acquire new customers. Find a business that has similar customers, but doesn’t compete with you and […]
For most people, B2B Marketing Consultants spend most of their time coming up with creative TV adverts, building websites and talking (over long lunches) about “brand”. Thanks to programs like Mad Men and the Gruen Transfer this reputation is further enhanced. But in reality, this is a distorted and potentially damaging view on what marketing […]
The fox knows many things, but the hedgehog knows one big thing.” Author Jim Collins extended the thought process to explain why great companies have a single-minded vision and Unique Selling Proposition USP.
A methodology I use for strategic thinking is based on customer-centric thinking. As I see it, customer is the only reason any organisation can exist and flourish. No organisation can exist without someone accessing their products or services. Sure without a product or service you have nothing to sell. But if you have customers, you can find products or services that they will purchase; the opposite is not true.
This TED talk by Chris Bliss defines how I see marketing. If marketing is persuasion, then I believe comedy is the ultimate communication tool to affect attitudinal change. For more about the importance of comedy in marketing, read Our Philosophy of Marketing.
I have an economics degree.
I still can’t tell you exactly why I ended up with an economics degree, but there it is.
Through my meandering career in design, promotions, events and advertising it’s always seemed to stand out like a sore thumb. But in marketing, I’ve come to realise the power of some elements of marketing. And the most important is in data.