Whether you are a small or large organisation, lead nurturing is the very basis of all your lead generation marketing related programs and activities. Businesses need to generate leads to ensure that profits continue to flow as always. However, it is always better to nurture your existing leads than to constantly focus lead generation campaigns. […]
For most of us, a lot of marketing is speculative and difficult to measure. What’s the value of paying a marketing consultant $1,000 for a logo versus $10,000 for a brand strategy? Is it going to return more than a tenfold return in sales? For any business, measuring the value of marketing is difficult but […]
1. Lead Generation Marketing: Business partnerships for mutual benefit. Whether you know a lot about your ideal customers, or have a good idea about where to find them, this lead generation marketing tactic can be a great way to acquire new customers. Find a business that has similar customers, but doesn’t compete with you and […]
For most people, B2B Marketing Consultants spend most of their time coming up with creative TV adverts, building websites and talking (over long lunches) about “brand”. Thanks to programs like Mad Men and the Gruen Transfer this reputation is further enhanced. But in reality, this is a distorted and potentially damaging view on what marketing […]
The fox knows many things, but the hedgehog knows one big thing.” Author Jim Collins extended the thought process to explain why great companies have a single-minded vision and Unique Selling Proposition USP.
A methodology I use for strategic thinking is based on customer-centric thinking. As I see it, customer is the only reason any organisation can exist and flourish. No organisation can exist without someone accessing their products or services. Sure without a product or service you have nothing to sell. But if you have customers, you can find products or services that they will purchase; the opposite is not true.
This TED talk by Chris Bliss defines how I see marketing. If marketing is persuasion, then I believe comedy is the ultimate communication tool to affect attitudinal change. For more about the importance of comedy in marketing, read Our Philosophy of Marketing.
I have an economics degree.
I still can’t tell you exactly why I ended up with an economics degree, but there it is.
Through my meandering career in design, promotions, events and advertising it’s always seemed to stand out like a sore thumb. But in marketing, I’ve come to realise the power of some elements of marketing. And the most important is in data.
I’ve often been asked what is marketing? It’s funny how a word we use so much in our daily lives or in discussions about business can be so hard to define. There are so many ways to look at what marketing can do for an organisation, an idea or even an individual. Add to that […]
While traveling through Europe with my family, we decided to hire a car to explore Spain and Italy. It sounded idyllic, despite xenephobic stories of terrible driving and mental images of getting stuck on tiny back streets sandwiched between heritage-listed walls, cobbled roads and thousand-year-old cottages. But to make sure it was as relaxing as possible, we […]