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The importance of list segmentation in B2B email marketing

The importance of list segmentation in B2B email marketing

The average office worker receives 121 emails daily and spends 28% of the workday reading and answering emails. But it’s not only the time spent interacting with emails that adds up, as employees spend over 90 minutes per day recovering from email interruptions. This is how long it takes to refocus and start working at […]

Understanding Google Analytics 4: Exploring Enhanced Measurement

GA4 Enhanced Measurement

While GA4 promises to deliver more robust insights and advanced features compared to its predecessor, it has also introduced a new level of complexity that can leave even seasoned marketers feeling overwhelmed and puzzled. Mastering this intricate tool can be a daunting task, as users must navigate its labyrinthine structure to unlock its full potential. […]

The Essential Role of B2B Marketing Collateral in Generating B2B Leads and Winning Deals

B2B marketing collateral for b2b leads

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. The importance of B2B marketing […]

Writing Title Tags and Meta Descriptions for B2B SEO

working on a laptop

  B2B SEO can be a complex process, but it is crucial for businesses to understand how to optimise their website for search engines to increase visibility and attract more qualified leads. One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. These elements help search engines understand […]

4 Benefits of a Content-Rich B2B Website

B2B Website Benefits

Content marketing tactics have significantly changed over the years thanks to evolving customer behaviour, advancements in technology and increased competition. One thing that hasn’t changed is the importance of a content-rich website. Regardless of the industry or business size, simply having a website isn’t enough in today’s digital landscape. A website lacking in valuable and […]

Why your B2B marketing landing pages aren’t converting

You’ve invested time and money into launching a B2B digital marketing campaign to attract potential customers. But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. In this article, we’ll explore why your landing pages may not be converting and provide actionable tips to help turn […]

Unlocking the Power of Data: The Move to Google Analytics 4

According to Google, 92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth. Data is a powerful tool that can provide marketers with valuable insights into customer behaviour, preferences, and trends. Internal business data can help make better marketing decisions, build stronger connections with […]

The Role of Website Design in B2B Lead Generation

Website design for B2B lead generation

We live in a world where high-quality B2B lead generation is crucial to marketing success. But, with such a saturated market and customers more inquisitive than ever before, quality B2B lead generation is getting harder to achieve. Customers today are now more than happy to shop around, search, and compare new brands to find the […]

Unlocking the Secrets of B2B Account Based Marketing

Account Based Marketing

Account-based marketing (ABM) is quickly becoming more popular for B2B marketers looking to build relationships with their most strategic and profitable accounts. ABM has been a buzzword in B2B marketing strategy for several years, but unlocking the secrets of a successful Account Based Marketing campaign can be daunting. With the right approach, ABM can be […]

How to use negative keywords to optimise B2B Google Ads

How to use negative keywords to optimise B2B Google Ads

Are you running Google Ads for your B2B business? If so, it’s important to optimise your campaigns for the best results. One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your […]

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