Is your Business Making these 5 LinkedIn Marketing Mistakes?

B2B LinkedIn Marketing

With nearly 700 million active users in 2020, LinkedIn has expanded from a networking site for professionals around the globe to taking the top spot on the social media platform ladder. The platform was also voted as the most trusted network by Business Insider and its lead conversion rates are 3x higher than other major […]

How to Create Impactful B2B Email Marketing Campaigns

When email marketing has the potential to generate an astounding 3,800% return-on-investment, it would be easy to assume that this is a strategy B2B companies prioritise. However, while 45% of B2B marketers say email as the most effective digital marketing channel, 59% of B2B organisations are yet to adopt this tactic. B2B email marketing can […]

3 Key Metrics for Monitoring the Performance of B2B Google Ads

More than 70% of B2B buyers use search engines to research their purchases. A Google Ads campaign is a quick way for your business to reach these potential clients, and turn them into leads. With Google Ads, businesses bid on the terms that people are actively searching for, effectively reaching the people that want the products […]

Should your B2B Business be using Video Content?

B2B video marketing

We are living in the age of digital marketing and the increasing desire for consumers to digest information visually is changing the face of communication. Video marketing is becoming an increasingly vital aspect of marketing strategies for B2B organisations around the world, especially as the coronavirus pandemic has left marketers with no choice but to […]

Improving the B2B Customer Experience with Interactive Content

According to the Content Marketing Institute (CMI), more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text. As it is more engaging, it keeps visitors on a web page for much longer and generates […]

Personalisation or Privacy: Striking the Right Balance

Today’s consumers are fickle. Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. From a business perspective, the competition for consumer attention has never been fiercer, and personalisation is essential in order to break through the noise […]

B2B Marketing 2021 Trends

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing. Now, however, it’s more difficult for […]

How to Build Organic Traffic to your B2B Website

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. They engage in more research, seek more information and must discuss and get approvals from more people. Therefore, the […]

3 Reasons Why Your B2B Leads Aren’t Converting

You’re attracting an influx of leads, but still struggling to drive conversions and reach your B2B business’ objectives – what’s going wrong? It’s not uncommon for B2B organisations to encounter issues when working towards converting leads, and if you look at the statistics, they paint a pretty good picture of why this is the case. […]