Email marketing has, for a long time, been a prevalent part of B2B marketing campaigns. However since its inception, it has evolved tremendously. Email marketing technology today gives B2B organisations a platform to deliver relevant content based on customer behaviour and engagement. This is beneficial to both the customer and the business, as customers can […]
12
Nov
Nov
Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. It can also boost a website’s SEO. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Like other digital marketing strategies, guest blogging […]
05
Nov
Nov
There is no denying that the COVID-19 pandemic has, and will continue to fundamentally change business behaviour as the way we live, work, and buy has been dramatically rewritten. While shifting demands inevitably pose a challenge for both businesses and marketers, it also represents an opportunity to learn and redesign marketing strategies to not only […]
19
Oct
Oct
Social media has become an integral part of B2B marketing strategies around the globe. With 3.6 billion users worldwide in 2020, and a predicted 4.41 billion users by 2025, B2B marketers are harnessing the platform to reach desired target audiences to promote their products and/or services through a diversified calendar of content. Further, marketers are […]
09
Oct
Oct
One of the most effective ways to reduce spend on digital marketing campaigns is to get more quality clicks from the content that is already on the site. This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number […]
09
Oct
Oct
With nearly 700 million active users in 2020, LinkedIn has expanded from a networking site for professionals around the globe to taking the top spot on the social media platform ladder. The platform was also voted as the most trusted network by Business Insider and its lead conversion rates are 3x higher than other major […]
06
Oct
Oct
When email marketing has the potential to generate an astounding 3,800% return-on-investment, it would be easy to assume that this is a strategy B2B companies prioritise. However, while 45% of B2B marketers say email as the most effective digital marketing channel, 59% of B2B organisations are yet to adopt this tactic. B2B email marketing can […]
04
Oct
Oct
More than 70% of B2B buyers use search engines to research their purchases. A Google Ads campaign is a quick way for your business to reach these potential clients, and turn them into leads. With Google Ads, businesses bid on the terms that people are actively searching for, effectively reaching the people that want the products […]
02
Oct
Oct
We are living in the age of digital marketing and the increasing desire for consumers to digest information visually is changing the face of communication. Video marketing is becoming an increasingly vital aspect of marketing strategies for B2B organisations around the world, especially as the coronavirus pandemic has left marketers with no choice but to […]
14
Sep
Sep
According to the Content Marketing Institute (CMI), more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text. As it is more engaging, it keeps visitors on a web page for much longer and generates […]