Despite a growing list of competitors in the social media space, Facebook’s user base on continues to increase every year. As do the marketing opportunities on the platform, as the company continues to update its capabilities and attract a wider audience. Digital Marketers know the power of the Social Media giant and spent $16.6 billion […]
14
Mar
Mar
SEO is a marathon, not a sprint. It’s funny how Google’s search algorithm is so dynamic` that the only thing constant in SEO is change. It is crucial for a company to sustain successful SEO, as it is a huge part of any B2B digital marketing strategy. Search engine optimisation is one of the most […]
13
Mar
Mar
B2B Marketing is characterised by long sales cycles and more considered purchases. You typically won’t sell a software solution to a multinational corporation the first time they hear of your business. As such, the process of B2B marketing is about nurturing relationships and slowly moving the leads that you get through the sales funnel until […]
12
Mar
Mar
Ever wondered how Google reads just a few keywords typed to what you’re looking for and lays down exact results to your search? This is all due to a complex algorithm that first identifies what you’re searching for based on the words that you type, and then delivers the most relevant web content to fit […]
11
Mar
Mar
As programs become better at processing human speech, more and more people are turning to Amazon’s Alexa, Apple’s Siri and the Google Assistant to answer their queries instead of manually typing a query into a device. This is known as a ‘voice search’. Currently, 40% of adults perform a voice search once per day, and […]
07
Aug
Aug
Email marketing remains one of the most effective B2B marketing methods. According to WordStream, email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’ However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Whether […]
04
Jul
Jul
Software as a service (SaaS) businesses have their work cut out for them. SaaS marketing is unlike any other type of marketing. After all, how do you market something that has no physical presence and is constantly changing? Or, reach an audience which might only consist of two dozen B2B companies? Or, explain your brilliant […]
26
Jun
Jun
In B2B marketing, building and maintaining relationships with your customers is key to nurturing leads. Whether you are at a local business networking event, or attending a conference as a representative of your organisation, being able to ‘work the room’ is a very useful skill to acquire. Unfortunately, networking does not come easily to everyone. […]
21
Jun
Jun
One of the keys to doing content marketing properly is using a diverse range of platforms to spread your brand and messaging. According to the Australian Podcast Consumer Report 2017, podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience […]
08
Jun
Jun
Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine, “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn […]
