6 B2B Email Marketing Strategies to Boost Engagement

Email marketing remains one of the most effective B2B marketing methods. According to WordStream, email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’ However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Whether […]

How to Choose the Right Marketing Strategy for Your SaaS Business

Software as a service (SaaS) businesses have their work cut out for them. SaaS marketing is unlike any other type of marketing. After all, how do you market something that has no physical presence and is constantly changing? Or, reach an audience which might only consist of two dozen B2B companies? Or, explain your brilliant […]

11 Social Hacks To Improve Your B2B Networking Skills

In B2B marketing, building and maintaining relationships with your customers is key to nurturing leads. Whether you are at a local business networking event, or attending a conference as a representative of your organisation, being able to ‘work the room’ is a very useful skill to acquire. Unfortunately, networking does not come easily to everyone. […]

Podcasting: A Guide for B2B Businesses

One of the keys to doing content marketing properly is using a diverse range of platforms to spread your brand and messaging. According to the Australian Podcast Consumer Report 2017, podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience […]

The Myth of ‘Going Viral’

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine, “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn […]

8 Things Your B2B Website Needs

When it comes to marketing your B2B business online, your greatest asset is a well-designed website. Every piece of content you create, every ad you pay for, and every social network you manage, should ideally redirect your audience there. However, luring audiences to your website is only half the job; the other half is converting […]

Creating Buyer Personas for Better B2B Marketing

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” (Peter F. Drucker, ‘The Power of Really Knowing Your Target Market’) Understanding your audience is the first step in a successful B2B marketing campaign. If you don’t know who you are directing your […]

Ethical Marketing & Your B2B Business

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. As such, ethical marketing isn’t just a moral and legal […]

How Will The General Data Protection Regulation (GDPR) Affect MarTech Companies in 2018?

There is only one week left before the GDPR becomes enforceable within the European Union (EU). MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? […]

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