Improving the B2B Customer Experience with Interactive Content

According to the Content Marketing Institute (CMI), more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text. As it is more engaging, it keeps visitors on a web page for much longer and generates […]

Personalisation or Privacy: Striking the Right Balance

Today’s consumers are fickle. Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. From a business perspective, the competition for consumer attention has never been fiercer, and personalisation is essential in order to break through the noise […]

B2B Marketing 2021 Trends

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing. Now, however, it’s more difficult for […]

How to Build Organic Traffic to your B2B Website

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. They engage in more research, seek more information and must discuss and get approvals from more people. Therefore, the […]

3 Reasons Why Your B2B Leads Aren’t Converting

You’re attracting an influx of leads, but still struggling to drive conversions and reach your B2B business’ objectives – what’s going wrong? It’s not uncommon for B2B organisations to encounter issues when working towards converting leads, and if you look at the statistics, they paint a pretty good picture of why this is the case. […]

Bridging the Gap Between B2B Marketing and Sales

B2B businesses that align their sales and marketing strategies, processes and people are statistically more likely to maximise business results and lead customers through the buyer journey successfully. Highly aligned organisations can help an organisation become 67% better and closing deals and generate 209% more revenue from marketing. To understand what both Sales and Marketing […]

How to Nail Your B2B Business’ Next Online Event

We’re living in unprecedented times – recently, you’ve likely heard this message time and time again. By now, there’s no doubt that you’ll be well aware of the devastating events unfolding across the globe. You’ve also probably noticed that, thus far, it’s the organisations that are flexible and agile that have managed to thrive in […]

5 Strategies for Keeping Existing Clients Engaged

When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. Organisations and brands who prioritise and develop loyal and long-standing relationships with their customers are often the most successful. In fact, it can be up […]

5 Ways to Generate Ideas for Your Next 100 Blog Posts

77% of Internet users read blogs, so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods. B2B companies that blog more than four […]

The Evolution of B2B Marketing: What’s Changed?

B2B Digital Marketing

For a long time, B2B businesses thought they were marketing their product or services effectively online if they simply had a website. They were not required to have a digital marketing strategy or plan, and they certainly didn’t allocate any budget towards it as they were focused more on outbound marketing. As technology advanced and […]