Should Your B2B Business be Giving Customers Free Content?

Developing a competitive B2B content marketing strategy and supporting collateral often requires an investment of time, resources and money. With this in mind, it can be tempting for organisations to pass these costs onto potential or existing customers, such as through charging for access to eBooks or fact sheets. So, why is it then that […]

What is Email Automation and why should you use it?

B2B Email Automation

Email marketing has, for a long time, been a prevalent part of B2B marketing campaigns. However since its inception, it has evolved tremendously. Email marketing technology today gives B2B organisations a platform to deliver relevant content based on customer behaviour and engagement. This is beneficial to both the customer and the business, as customers can […]

3 Steps to an Effective Guest Blogging Strategy

Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. It can also boost a website’s SEO. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Like other digital marketing strategies, guest blogging […]

Revising Your B2B Marketing Strategy Post-Pandemic.

B2B Marketing Post Pandemic

There is no denying that the COVID-19 pandemic has, and will continue to fundamentally change business behaviour as the way we live, work, and buy has been dramatically rewritten. While shifting demands inevitably pose a challenge for both businesses and marketers, it also represents an opportunity to learn and redesign marketing strategies to not only […]

Knowing Which Social Media Platform is Right for Your B2B Business

B2B Social Media Marketing

Social media has become an integral part of B2B marketing strategies around the globe. With 3.6 billion users worldwide in 2020, and a predicted 4.41 billion users by 2025, B2B marketers are harnessing the platform to reach desired target audiences to promote their products and/or services through a diversified calendar of content. Further, marketers are […]

Is your Business Making these 5 LinkedIn Marketing Mistakes?

B2B LinkedIn Marketing

With nearly 700 million active users in 2020, LinkedIn has expanded from a networking site for professionals around the globe to taking the top spot on the social media platform ladder. The platform was also voted as the most trusted network by Business Insider and its lead conversion rates are 3x higher than other major […]

How to Create Impactful B2B Email Marketing Campaigns

When email marketing has the potential to generate an astounding 3,800% return-on-investment, it would be easy to assume that this is a strategy B2B companies prioritise. However, while 45% of B2B marketers say email as the most effective digital marketing channel, 59% of B2B organisations are yet to adopt this tactic. B2B email marketing can […]

3 Key Metrics for Monitoring the Performance of B2B Google Ads

More than 70% of B2B buyers use search engines to research their purchases. A Google Ads campaign is a quick way for your business to reach these potential clients, and turn them into leads. With Google Ads, businesses bid on the terms that people are actively searching for, effectively reaching the people that want the products […]