While blogging isn’t a completely left of field tactic for B2B marketing, understanding how to use it in an impactful, effective way can be challenging. Adding a blog to your website and posting regular content is a great place to start, but what’s the difference between a blog that drives irrelevant, low-intent traffic and one […]
28
May
May
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action – Content Marketing Institute B2B content marketing is certainly not a new phenomenon. In fact, more than 90% of businesses use content marketing. Companies around the globe […]
27
May
May
74% of companies say converting leads into customers is their top priority – Hubspot Lead nurturing is key to converting leads to customers, as 96% of visitors who come to your website aren’t ready to buy (yet). This means that getting visitors to your website is only the start the process, and you are missing […]
22
May
May
Lead generation is a top priority for businesses of all sizes and within all industries. Considering the current climate, generating leads is becoming an even greater focal point as we navigate unfamiliar waters and harsher business conditions. Following and understanding the path of a customer prior to becoming a ‘lead’ should be a vital consideration […]
22
May
May
B2B marketers unanimously agree that quality data empowers them to deliver the right message to customers at just the right time – Dun & Bradstreet The value of applying marketing data to B2B campaigns is undeniable. Businesses that adopt a data-driven approach to marketing have an advantage over the competition, and are more likely to […]
19
May
May
When it comes to B2B marketing, businesses typically make understanding their target audience a key priority and conduct extensive research to this end. This is undoubtedly a vital part of your overall marketing strategy, however, with such focus on the customer, it’s easy to overlook what competitors are doing. All too often, we neglect to […]
15
May
May
The information technology (IT) industry is rapidly growing. Through innovation, the technology growth engine is increasingly growing year-over-year, allowing economies, businesses and individuals to become more digital, more connected, and more automated. Globally, the industry is worth $5.2 trillion and experts don’t predict this to slow down. In fact, CompTIA predicts economic growth in this […]
15
May
May
Picture this. You’re shopping online, looking for some new loungewear so you can work remotely in style and comfort. However, you don’t bite the bullet and, instead, decide to keep looking and place your order another time. Now it’s a few hours later, you’re back online, catching up on the daily news headlines – and […]
13
May
May
For years now, both B2B and B2C content writers have been striving to hit the word limits dictated by SEO professionals to ensure their website has the best chance of success on the SERPs. The theory has long been that the longer the word count of your page, the more chance it has to rank […]
07
May
May
As B2B marketers, we are no strangers to LinkedIn. With over half a billion professionals in one place, including 61 million senior-level influencers and 41 million decision-makers, there is no denying that LinkedIn is the social platform for business marketing. With marketing professionals moving all activities to digital executions, advertising on LinkedIn is, arguably, more […]