Best Practices to optimise your B2B Video Marketing Strategy

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles […]

Four reasons why blogs are incredibly important for your B2B company

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every marketing strategy. Rightly so, because in today’s era blogging is one of the single most powerful digital marketing tactics to optimise SEO, establish your company as an authority in the […]

Why Your B2B Business Needs a Customer Loyalty Program

One of the most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! They are imperative there is a critical connecting bridge between positive customer experience and […]

Top tips for executing a successful B2B telemarketing campaign

B2B telemarketers

The year 2020 meant many B2B marketers have (in most cases) turned away from outbound marketing and towards inbound and B2B digital marketing activities. This pivot was, of course, necessary with the shift of individuals working from home driving digital initiatives. Telemarketing became a challenge, with office calls being diverted to a receptionist working at […]

3 types of B2B email marketing campaigns and when to use them

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Email is a practical and feasible option for many B2B businesses looking to reach out to new leads, nurture existing […]

How to Create Buyer Personas to Boost Your B2B Marketing

In order to optimise the performance of any marketing campaign, it is essential to know your target audience. This means going further than demographics to get a real sense of who your buyer is and what drives them. This can be done by building buyer personas. A buyer persona is a research-based profile that depicts […]

Should Your B2B Business be Giving Customers Free Content?

Developing a competitive B2B content marketing strategy and supporting collateral often requires an investment of time, resources and money. With this in mind, it can be tempting for organisations to pass these costs onto potential or existing customers, such as through charging for access to eBooks or fact sheets. So, why is it then that […]