Podcasting: A Guide for B2B Businesses

One of the keys to doing content marketing properly is using a diverse range of platforms to spread your brand and messaging. According to the Australian Podcast Consumer Report 2017, podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience […]

The Myth of ‘Going Viral’

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine, “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn […]

8 Things Your B2B Website Needs

When it comes to marketing your B2B business online, your greatest asset is a well-designed website. Every piece of content you create, every ad you pay for, and every social network you manage, should ideally redirect your audience there. However, luring audiences to your website is only half the job; the other half is converting […]

Ethical Marketing & Your B2B Business

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. As such, ethical marketing isn’t just a moral and legal […]

How Will The General Data Protection Regulation (GDPR) Affect MarTech Companies in 2018?

There is only one week left before the GDPR becomes enforceable within the European Union (EU). MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? […]

Optimising Your B2B Email Marketing Click Through And Open Rates

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. According to Campaign Monitor’s annual report […]

Marketing Mix Best Practices – Effective Examples of the Seven P’s

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in […]

7 Ways Digital Marketing Grows Your B2B Business

B2B Marketing

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them. B2B businesses of all sizes contain departments that are […]

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