This blog was originally posted on the 8th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! In every arena, be it sports, politics, or any domain, securing a competitive edge and achieving success necessitates a profound understanding of your competitors’ knowledge. […]
05
Oct
Oct
In B2B marketing, building and maintaining relationships with your customers is key to nurturing leads. Whether you are at a local business networking event, or attending a conference as a representative of your organisation, being able to ‘work the room’ is a very useful skill to acquire. Unfortunately, networking does not come easily to everyone. […]
27
Sep
Sep
After the widespread adoption of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to-day processes. HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While […]
25
Jul
Jul
This blog was originally posted on the 11th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8th P to consider! The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t […]
B2B Marketing, Content Marketing, Education Marketing, SEO
Get Your B2B Blog Noticed: How to Write SEO-Friendly Posts
20
Jun
Jun
Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and […]
08
Jun
Jun
Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. As such, it’s important to have a well-developed lead nurturing strategy in place that fosters relationship building […]
26
May
May
When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. […]
17
May
May
B2B marketers are increasingly embracing online advertising to reach their potential customers. Google Ads can be a powerful B2B marketing tool not only for driving traffic but also for generating leads. However, it can be a costly endeavour if it is not properly set up and maintained, especially for B2B industries, where cost per click […]
B2B Marketing, Marketing Strategy, Social Media Marketing
10 ways B2B social media marketing can benefit your company
11
May
May
B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Social media has completely changed how organisations interact with their customers, […]
03
May
May
Since its creation in 2003, LinkedIn marketing has long been emphasised as a driving force behind marketing success for B2B companies. LinkedIn is now the largest online professional network platform with over 900 million members, making it an incredibly powerful platform for B2B lead generation. While this number may not be in the billions in […]