B2B Marketing Agency – Sydney

Need a specialist B2B Marketing Agency in Sydney?

The Lead Agency has over 20 years of B2B marketing experience throughout Australia with a range of B2B organisations. From financial and professional services, insurance, FMCG, technology, health and fitness , construction, local government and the education sector – we’ve helped clients accelerate sales and growth by uncovering new sales opportunities and capturing more high quality leads.

We believe in creating meaningful customer engagements through high quality content, nurturing customer attention (visitors) into qualified leads and optimising the user experience to maximise the return on investment (ROI) of your marketing campaign.

Whether you’re a technology startup looking at generating brand awareness or a market leader in your industry looking at growing sales by uncovering new marketing channels, get in touch with our specialist B2b marketing consultants today.

Why use The Lead Agency?

Our principal has over 20 years experience in marketing with 15 years experience specifically in B2B marketing. We’ve worked on some of the biggest and most complicated B2B brands, from Siemens to BlueScope Steel. Some of the clients we have worked with include:

  • Bendigo Bank
  • BlueScope
  • PSC Insurance Group
  • Siemens
  • Swinburne University
  • Telstra [Trading Post].

Managing Director - Andrew Silcox The Lead AgencyAndrew Silcox
Managing Director

BEcon BA MBus AFAMI CPM


As Director of The Lead Agency, Andrew draws on over 20 years experience in marketing and communications. As a leading Melbourne marketing consultant, Andrew specialises in strategic marketing and branding for a range of B2B organisations from financial and professional services, publishing, manufacturing, building, local government and the education sector.

His background covers a wide range of disciplines in the marketing and communications fields, including roles in advertising, public relations, events and strategic marketing. Andrew is passionate about closely aligning marketing and sales through to create tangible value for any company’s marketing effort. He has worked on strategic marketing projects for a range of companies including Siemens, Trading Post, Wesfarmers, BlueScope Steel and Bendigo Bank.

Andrew is also a former director of the Australian Marketing Institute and founded the Australian Marketing Institute Emerging Marketer’s program to help young marketers through career assistance, peer development and industry mentoring.


Kimberly McNeil - Digital Marketing Specialist The Lead AgencyKimberly McNeil
Lead Consultant (Digital)

BIntBus (French/German/Mktg) & First Class Mktg Honours

Certified in both Google Analytics and Google AdWords, Kimberly specialises in Content Marketing, SEO, Adwords & Analytics, and knows what it takes to convert marketing conversations into sales.

Her background in International Business with a modern language and marketing focus enables Kimberly to effectively communicate marketing messages to wide audiences. Kimberly has managed inbound marketing projects and produced content for companies with specialisations ranging from designer furniture to recruitment. Whatever your audience, Kimberly can tailor messages for your business designed to cut through the noise and find your ideal customer.


Alvin Dayao - Digital Marketing Specialist The Lead AgencyAlvin Dayao
Digital Marketing Specialist

BS Information Technology

A digital marketing expert with 6 years of experience across the web, Alvin specialises in SEO, SEM and Social Media. He is accredited in Google Analytics, Google Adwords and Bing Ads and has worked with clients in various industries.

Alvin has worked on organic and paid campaigns, using his in-depth knowledge of the sector to identify trends and insights, and optimise the performance of these campaigns. Applying his expertise and experience, Alvin knows how to grow and develop campaigns that generate the results that our customers need.


Julianne Aclaro - Marketing Expert The Lead AgencyJulianne Aclaro
Digital Design Specialist

BS Marketing BA Multimedia Arts

Julianne is a web design specialist with more than 9 years experience in the industry. Commencing her career as a print and advertising designer for an Ad Firm, she has recently shifted to focus on digital design as it is more interactive and dynamic.

A skilled designer with an eye for detail, she combines her experience in the industry with her flair for modern design to create quality on and offline materials. Julianne knows how to create web and print materials that not only capture the attention of her audience, but also drive them to take action.


Madison Seymour - Marketing Expert The Lead AgencyMadison Seymour
Digital & Social Media Marketing Specialist

BBus – Applied Mktg

Madison has experience extracting business outcomes through appropriate social media channels and regards customer service and satisfaction to be paramount in all successful business ventures.

Madison has worked on Digital and Social Media Marketing projects for a range of companies including Witchery Fashions Pty. Ltd., BlueScope Distributions and PSC Insurance Group. With experience in both the B2B and B2C Marketing landscapes, she knows the importance of putting the customer at the centre of all marketing and business strategies.