Sales & Marketing Collateral

Your marketing collateral is the key communication tool for sharing information about your business, products or services with prospective clients. It’s a valuable support tool for your sales team that can also be a significant component of how your business is perceived by prospects and customers.

According to a Google/CEB research study, 6 out of 10 prospective customers have already researched your company and your industry before you speak to them, which proves that you can be instantly judged by how professional or unprofessional your materials look. Your marketing collateral must create a strong first impression.

MAKING CONVERSATIONS MAKE GREAT SALES

Your marketing collateral should stand out. Not only in terms of design, but also with outstanding content that engages your prospect and makes them want to read on.  In order to do this effectively, The Lead Agency considers:

  • WHAT IS THE GOAL?  We consider the stage of the buying process that the marketing collateral will be used in order to inform content and create clear CTAs (calls to action) that fulfil the goal of the collateral.
  • WHO IS IT FOR? What is the most effective way to communicate your information with your prospect? This can range from a businesss card, to a brochure, to a corporate email. By understanding who the content is for and their stage in the buyer journey, we decide the best method of doing this.
  • WHICH FORMAT? Knowing the target audience can inform the tone of the content as well as the information it contains. If the content is tailored and more relevant to the prospect, they are more likely to read it.

 

At The Lead Agency, we ensure that every piece of marketing collateral we create is well designed with consistent fonts and branding. We know how to deliver collateral that reflects your value proposition and enhances your brand. We create a range of printed marketing collateral including:

  • Corporate Profiles
  • Product Brochures
  • Trade Brochures
  • Case Studies
  • White Papers
  • Magazine Advertising
  • Promotional Materials
  • Product Catalogues
  • Direct Marketing
  • Impact Mail
  • Product Catalogues
  • Testimonials / Scenarios

As well as digital marketing collateral such as:

  • Websites
  • Email Newsletters
  • Blogs
  • Mini Sites
  • Banner / Online Advertising
  • White Papers
  • Case Studies

Operating in the competitive B2B market, it’s imperative that your brand stands out. We can create materials that do just that.

The Lead Agency has extensive experience in creating marketing collateral across a number of mediums. Experts in the field, we know how to get your customer’s attention with an eye-catching design, and ensure they read through with information that engages.


Are you using marketing collateral to support the sales activities of your business? Let The Lead Agency show you how to generate more revenue with effective marketing materials.