“The Future of Marketing is Content Marketing”
The way people consume media has changed. A huge increase in digital consumption has resulted in an inbound marketing revolution, with content becoming an increasingly significant part of any B2B marketing strategy.
The Lead Agency specialises in the creation and curation of content. Through an intimate understanding of your customer’s buying journey, we create quality content that engages them at each stage of buyer readiness. We deliver quality B2B content marketing that addresses their specific problems and pain points at each stage to accelerate their journey through the sales funnel.
Our content marketing services follow three key concepts:
WE MAKE IT VALUABLE
When a customer loves your marketing, they’ll love your company. The Lead Agency creates content that truly engages. We deliver content that your customers and prospects not only want to read but want to share and act on.The customer should be at the centre of the marketing strategy.
WE SPEAK TO BUYER PERSONAS
We know that your company has a variety of different prospects and it is important to communicate in a relevant way to each group. Before delivering a content marketing strategy, we segment your target audience and consider the specifics of each group by asking:
- Where do they do their research? Online? Print? Audio?
- What do they read? Articles? White Papers? Reports?
- What knowledge do they have of your industry?
- How can you enhance their business?
WE ESTABLISH THOUGHT LEADERSHIP
Being viewed as a leader in your space will not only attract more customers but will also get the stakeholders on the other end of the table to consider your proposals.
- News Pieces
- Press Releases
- White Papers
- Print Materials
- Social Media Channels
MAKING CONVERSATIONS MAKE GREAT SALES
We know that making conversations makes great sales and in today’s B2B marketing environment, it is critical that you regularly communicate with your prospects and customers, and develop your relationship with them.
The Lead Agency has extensive experience in creating content across a number of B2B industries. Experts in the field, we know what information will really resonate with your customers and where to find it.
Are you using content marketing to increase the number and quality of the leads for your business? Let The Lead Agency show you how to generate new revenue from effective content marketing strategies.