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B2B marketing resources

A range of expert B2B marketing resources written for our clients

b2b marketing consultants

Write a great value proposition

Your value proposition is a clear, concise statement that explains how your product or service solves a problem, delivers specific benefits, and sets you apart from the competition.

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Small business marketing guide

Marketing is an essential part of business today, no matter what size. For small businesses, precision is key to attract the right customers relevant to their niche.

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B2B marketing tactics to shape your 2019 strategy

Your comprehensive list of key B2B marketing statistics that demonstrate the latest trends for 2019.

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The B2B digital marketing mountain

Understanding the B2B digital marketing mountain allows B2B marketers to better understand their audiences and the most effective marketing messages and channels.

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The definitive guide to machine learning for marketers

Machine learning can revolutionise marketing efforts with data-driven insights, automated processes, and personalise customer experiences.

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The changing face of B2B marketing

Five myths every B2B marketer should know, why they’re false and what you should really be focused on.

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Ethical marketing & your B2B business

Ethical marketing applys ethics to your marketing campaigns and strategies, considering behaviour and conduct to reflect the strong ethics of your organisation.

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Why single source attribution is hurting your business

Marketing attribution is a holistic solution that connects marketing and sales data by tracking and storing customer information. But single source can be deceiving.

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Keyword research: How to

Keywords are phrases or ideas that relate to your business’ products or services. They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about.

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