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Chief Executive Officer and B2B marketing expert

Andrew Silcox

Andrew Silcox is the Chief Executive Officer of The Lead Agency and an experienced B2B marketing strategist with more than 25 years of experience across marketing, communications, lead generation and business development.

He helps B2B organisations develop clearer B2B marketing strategies, strengthen their market positioning and build more effective conversations with prospective customers throughout long and complex sales cycles.

Andrew’s experience spans strategic marketing, digital marketing, content, advertising, public relations, events, publishing and marketing communications. He has worked with organisations across professional services, insurance, financial services, manufacturing, construction, education, local government, consumer goods and other complex industries.

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Helping B2B businesses improve marketing performance

Andrew takes a commercially focused approach to marketing. Rather than treating marketing as a series of disconnected campaigns, he helps businesses align their marketing activity with sales priorities, customer needs and broader commercial objectives.

His work commonly involves:

  • Demand generation
  • Value proposition and positioning development
  • Marketing and sales alignment
  • Digital marketing campaigns
  • Marketing performance and return on investment

Andrew is particularly interested in helping businesses improve the frequency and quality of their communication with customers and prospects. He believes effective B2B marketing is built through consistent, useful conversations that help buyers understand a business, trust its expertise and recognise its value.

Experience across complex B2B markets

Andrew has worked in marketing and communications roles across a wide range of industries and organisation types.

Before establishing The Lead Agency, he spent more than five years at BlueFrog Marketing, including as General Manager and Client Services Director. In these roles, he oversaw client strategy, agency operations, staff management, service delivery and measurable marketing outcomes.

Andrew has also served as a Director of the Australian Marketing Institute and as Deputy Chair of Westside Circus.

In 2018, he became Managing Director of Insurance News, an industry publication providing news, analysis and insights for insurance professionals. This role has further developed his expertise in insurance marketing, publishing, industry communications and specialist B2B audiences.

The Lead Agency

Andrew founded The Lead Agency in 2013 to provide specialist marketing support for B2B organisations.

The agency works with businesses that often have highly targeted audiences, longer sales cycles and complex products or services. Andrew and the team help these organisations improve their visibility, generate better-quality leads and create stronger connections between marketing and sales.

This can involve combining B2B SEO, Google Ads, content, email, marketing automation and sales feedback into a connected lead generation strategy.

Andrew’s approach is based on a simple principle: businesses are more likely to be remembered, understood and selected when they communicate regularly and meaningfully with the people they want to reach.

This focus also shapes The Lead Agency’s approach to improving B2B lead quality. Marketing success should not be judged solely by clicks or enquiry volume, but by whether campaigns create relevant opportunities that can contribute to sales and business growth.

Qualifications and professional background

Andrew holds qualifications across economics, arts, business and marketing.

His broad academic and professional background supports a strategic, business-outcome-focused approach to marketing. He combines commercial understanding with practical marketing experience to help organisations improve the quality, consistency and effectiveness of their marketing activity.

Areas of expertise

Andrew’s areas of expertise include:

  • B2B marketing
  • Insurance marketing
  • Marketing strategy
  • Digital marketing
  • Content marketing
  • Lead generation
  • Demand generation
  • Search engine optimisation
  • Search engine marketing
  • Marketing consulting
  • Marketing communications
  • Publishing
  • Business positioning and value propositions

Andrew also contributes his experience to The Lead Agency’s resources for business owners, sales leaders and internal marketing teams, including its B2B Lead Generation Agency Buyer’s Guide.